Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) What an awesome way to make some sense out of the often amazingly confusing behemoth of social media and particularly social networking sites. There are several factors to look at – [link] RT @bigfuel [link] Kaplow PR Looking for influential customers?

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Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. My first PR job was in consumer product goods and one of our clients was a bagel brand.

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Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining? Im Jay Baer.

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Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

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Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Do you agree?

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Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. Im Jay Baer.

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Convince & Convert

APRIL 14, 2010

[link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Im Jay Baer.

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Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Would include your posts on expecting criticism in social media too. Im Jay Baer.

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Single Grain

APRIL 14, 2022

Because Single Grain is also a full-service digital marketing agency, they have teams of experts skilled in PR, branding, website design, SEO, paid media, CRO and more. Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Single Grain is a Web 3.0

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Convince & Convert

FEBRUARY 25, 2010

If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. Seems backwards if you're trying to build loyalty. Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! Great guest post. Similar idea. Your post is helpful.

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Convince & Convert

APRIL 8, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I have connected via the VGB cable but the RGB does not get any signal. Im Jay Baer.

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Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

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Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. You want loyalty?

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Social Media CMS Development Tips Wikipedia 100

Convince & Convert

MARCH 16, 2010

And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. Thanks for the thought-provoking post! .: Im Jay Baer.

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Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. We’re willing accomplices in our own marketing funnel.

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Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

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Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now. Im Jay Baer.

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Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation.

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Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. I see Twitter for branding working in only the rarest of examples.

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Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

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