Convince & Convert

SEPTEMBER 7, 2010

(The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 107

Direct Marketing Examples SMS Paid Search Agency 107

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Listening to the consumer?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Do you agree? Im Jay Baer.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) What Works ( Vendor Government PR Trends Spending Release ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100