Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Sore spot with us PR types.) Sore spot with us PR types.) That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Read Jay Baer’s article “The 7 Steps to Creating a Social Media Strategy” for [.] Develop a Social Media Strategy in 7 Steps – Jay Baer – Aug ‘09 [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. My first PR job was in consumer product goods and one of our clients was a bagel brand.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

AUGUST 10, 2010

link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining? Im Jay Baer.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Social medias gonna getcha!!

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

APRIL 14, 2010

[link] [link] Hot In Business The Key to Social Media Success is Just 2 Letters | Integrated Marketing and Media | Social Media Consulting -. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media not only lets you conquer social media but delight your customers in the process. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Convince & Convert

FEBRUARY 25, 2010

If you create great marketing, communications, and pr but do not helpfully engage with your clients, you actually do yourself a disservice. It’s so important for to know you’re facts and your customer while using social networking. The opportunity social networking provides in incredible. Similar idea.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Would include your posts on expecting criticism in social media too. Im Jay Baer.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Single Grain

APRIL 14, 2022

Because Single Grain is also a full-service digital marketing agency, they have teams of experts skilled in PR, branding, website design, SEO, paid media, CRO and more. Increasing brand awareness and building buzz to help you establish your company as a leader in this new Web3 landscape. Exposure through blockchain and technology PR.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Ad Agencies 52

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. You want loyalty?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. And MiFi is soooo much better than USB dongle. Surprised it hasn't taken off more yet. RevShark Great post Jay. Im Jay Baer.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

APRIL 22, 2010

We’d all be much better off if we stopped lumping everything under the social media, and instead focused more on the SPECIFIC outcomes that socialization of business can produce. 5 Primary Ways to Use Social Media If you’re focused primarily on prospective customers and building awareness there are two options: 1.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Hubspot

MARCH 14, 2012

The sentiment behind #McDStories was positive, but it was so vague and too closely associated with the brand to prevent the PR nightmare. Amex has successfully launched a customer loyalty program that gives customers something truly useful for their everyday lives -- coupons for groceries, not airline miles many will never redeem.

Twitter 28

Twitter Campaigns Youtube PR 28

Convince & Convert

MARCH 16, 2010

And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. I'm not even going to try. Thanks for the thought-provoking post! Im Jay Baer.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? Builds loyalty. Social Marketing Strategy 101: Are you ready? - PR Meets Marketing , May 23, 2010 Previously, I highlighted how I used social media. Don’t stop the dialog.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

MARCH 7, 2022

That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. TABLE OF CONTENTS: ↓ What Is Crypto PR? How Is Crypto PR Different from Traditional PR? 8 Best Crypto PR Agencies. Last Word on Crypto PR Agencies.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Webbiquity

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Marcela De Vivo covers a great deal of ground in this thought-provoking and wide-ranging post, from the impact of social signals on organic ranking to earning (vs. The PR Strategies SEOs Haven’t Learned by Siege Media.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Convince & Convert

AUGUST 25, 2010

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. We’re willing accomplices in our own marketing funnel.

Paid Content 144

Paid Content Facebook Paid Search Agency Advertising Agencies 144

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

SnapApp

DECEMBER 14, 2016

to reach more people on the most popular social network that people spend the most time on. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Instead of going after every social network why not find out where your target audience is?

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now. Im Jay Baer.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. I see Twitter for branding working in only the rarest of examples.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Awareness, recall, positive sentiment, “engagement&# and buzz aren’t enough to overcome this mercenary reality. Buzzing or creating awareness we think generate incremental sales is worthless. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120