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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

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The Power of Micro-Influencers: Leveraging Authenticity in Influencer Marketing Campaigns

Bluetext

In today’s digital age, the realm of influencer marketing has evolved dramatically. Enter the micro-influencer: a more relatable, authentic, and highly effective force in the marketing world. Micro-influencers are individuals with a following typically ranging from 1,000 to 100,000 on social media platforms.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

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B2B Marketing Strategy: Framework for Emerging Tech Companies

SmarkLabs

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

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10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

If you haven’t read last week’s article, What Clients Want and Expect from Influencer Marketing, According to Creator Relations Master, Kristen Matthews , you should start there. Because without clients there’s no influencer marketing campaign. Wouldn’t that be a PR disaster? And this is the basement.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. But, I’m not.