Writing on the Web

NOVEMBER 8, 2010

Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). I know that neither myself, my husband or any of my friends of similar ages are attracted to the way seniors are depicted in marketing messages. Add this to Google Bookmarks. Post on Google Buzz.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

FEBRUARY 14, 2011

The first is by using conventional marketing rhetoric, which is what most professionals use. You build your case by giving statistics and facts and quotes from authorities. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. But there are two problems with this rational approach.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 18, 2011

How to decipher YouTube’s statistics program to create better videos. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. Share this on del.icio.us.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

How to decipher YouTube’s statistics program to create better videos. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. Share this on del.icio.us.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

SnapApp

JULY 10, 2018

As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. A great resource for all types of marketing campaigns, Marketo specifically speaks to demand gen teams by demonstrating how social interactions can be used to create buzz and generate awareness around a product.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Parse.ly

APRIL 6, 2020

Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate. When do you need more than Google Analytics?

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SnapApp

JULY 10, 2018

As a result, our blog content focuses on different ways marketers can optimize content in order to achieve better results. A great resource for all types of marketing campaigns, Marketo specifically speaks to demand gen teams by demonstrating how social interactions can be used to create buzz and generate awareness around a product.

Training 48

Training Demand Demand Generation Agencies Planning 48

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Declaring that “all marketing is content,&# Eric Anderson hands down his 10 commandments for content marketing, beginning with dictates that content shall be sharable, malleable and collaborative.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Programs can be run completely online. Pissing off Google.&# Pissing off Google.&# link] blur Marketing [link] Is It Curtains for the App Store? You know what’s not a good idea?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

FEBRUARY 1, 2010

Social Media Statistics and Research. Why Many Businesses Still Fear Social Media by The Marketing Mélange. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. Google Wave: The Next Social Media King? Amy Mengel.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. Even if we talk about exact keyword-phrase the reality is a little bit different then keyword tools statistics. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), but a right-hand location on content sites. I completely missed it in the first two headers, but noticed it readily in the third.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Take your top keywords (including your company name, product name, etc.)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

SEPTEMBER 20, 2010

The statistical similarity shocks me. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics. According to this report, even with regard to social media execution, B2B and B2C are much more aligned than conventional wisdom suggests. The range of Facebook usage is just 37% – 51%.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. Of course, this isn’t entirely an either/or scenario. – [link] [link] Merry Ann Moore Very useful for getting clarity: Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

[link] Ariel Roberge RT @Tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] Steve Woodruff Why Influence Mining is the Next Gold Rush | (@jaybaer) [link] [link] Montreal Design Buzz TR @tinkweb: Why Influence Mining is the Next Gold Rush [link] [link] [link] Terametric RT @jaybaer: What exactly is Influence Mining?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. Post and link your content on the Delicious social bookmarking site.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Statistics.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Industry Statistics. Topical/Current Events.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Convince & Convert

SEPTEMBER 21, 2010

How to be Human – Develop a Social Media Strategy in 7 Steps | [link to post] – Posted using Chat Catcher [link] The Real-Time Google Search Twitter Social Media Strategy | NYC Social Media and Whitehat Organic SEO | The Blog of Dustin Schmidt [.] Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 23, 2010

Pay attention to your statistics with regard to calls to actions. I'll have to check my Google numbers, all that good stuff. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 18, 2010

I realize number of friends/followers/likes isn't an important statistic, but if you don't have a few, it's hard to get the stats that do matter. There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. One caveat though.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. The way they handle questions, friction, and sticking points can serve as inspiration or a warning to your efforts.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

Because content is the most efficient form of marketing available. Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

KoMarketing Associates

MAY 24, 2018

For example, refreshing a blog post may require updating statistics to provide the most recent information to readers, ensuring all cross-links are working, adding new information, and making adjustments to improve the overall readability. remains the same. Traffic is not the only indicator of successful content.

B2B Marketing 151

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 151

Convince & Convert

SEPTEMBER 21, 2010

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Longer headlines, eh? Hhenry Excellent tips!

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Webbiquity

JANUARY 10, 2010

Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Is Your Online Marketing Strategy All Tweet and No Meat? by HubSpot.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157