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Audience Segmentation Lessons from Google Plus

Convince & Convert

Let me get this confession out of the way first: I’m kind of a Google fangirl. So I was pretty excited when the search giant announced Google+, their foray into social networking. When I set up my profile and started connecting with friends, I noticed something: Circling friends in Google+ feels a lot like segmenting email subscribers.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Where do image ads fit in the mix? Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords 100
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Content Rules: Secrets of Writing Compelling Content

Writing on the Web

How can you introduce storytelling into your marketing mix? Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Subscribe to the comments for this post?

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The Real Truth About Mexico

Writing on the Web

Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Share this on LinkedIn. Email this to a friend? Ping this on Ping.fm. Share this on Plaxo.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Re-purpose existing content for mobile downloads.

Web 2.0 100
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4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

Here are some examples of virtual reality marketing to help improve your VR campaigns and generate a buzz among your customers. Passengers can put on VR Googles to experience Marvel’s Avengers: Rocket’s Rescue Run, where they are aboard a spaceship being steered through an asteroid field. Key Takeaways for Marketers.

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Social Media: Making Friends for Fun & Profit

Webbiquity

Its impact on many industries is still murky, but how it is re-shaping marketing strategy and activities like market research and demand generation continues to get clearer and more understood. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Mixx.