Convince & Convert

OCTOBER 24, 2014

Content that educates members about how to make decisions about their healthcare, health insurance, or other related issues ends up on Michigan Blues Perspectives. 19% say product marketing owns it, and down at 13% there is a tie between PR and the social media team. Generating social buzz with a real life action is always interesting.

Social Media 151

Social Media Advertising Channels Marketing Management Media 151

SmarkLabs

JUNE 13, 2022

Inbound marketing methodology focuses on providing timely educational materials aligned with the buyer’s journey that draw leads to your site based on their specific needs. An effective content strategy aims to assist potential customers by providing educational information that helps solve problems. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. I go through it, paragraph by paragraph, and write notes on what comes to mind.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Walker Sands

APRIL 1, 2019

Sheila had really identified this huge lack of tools for people to not only get the education they need, but to build their resumes in the same way others do,” said Caroline Hoffman, Media Relations Specialist. Sheila was able to communicate that to media in a powerful way.”.

Buzz 40

Buzz PR Startups Outreach 40

Bluetext

MAY 5, 2023

An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. We’ve said it once and we’ll say it again: you only get one shot at this.

Activities 26

Activities Tactics Brand Identity Branding 26

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. His value as an educator and coach and the spotlight he’s shining on the video creation business is lifting all boats, not just his own.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JUNE 23, 2010

Blog: educational. From a business standpoint, a blog is more like PR than marketing or sales; it’s purpose is generally to build credibility, enhance a firm’s brand and image, and establish a position of thought leadership and expertise. Post on Google Buzz. On your website, visitors are information consumers.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Biznology

FEBRUARY 3, 2017

They’ve partnered with TED to create a series of educational videos on confidence that are shared with teachers and students worldwide, and even created the Always Confidence Curriculum, which was unveiled at the Always #LikeAGirl Confidence Summit. PWC : Has managed Oscar -balloting for 82 years.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. Paul also writes the insightful Buzz Marketing for Technology Blog. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Biznology

DECEMBER 4, 2012

These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Measurement has become such a key element of the digital environment and every initiative to educate individuals and businesses on it is a winner in my book. Mark, you're spot on! Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger.

Planning 48

Planning Content Marketing Work Management Blogger 48

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Traditionally, customer case studies, PR and analyst relations have filled this role. Post on Google Buzz. Share content (your own and others’). Develop relationships with influencers.

Social Media 100

Social Media Media Business Paid Search Agency 100

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. Im a big proponent of educational marketing, because it allows you to reach people early in their buying process. Can you send them other relevant and educational content? Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 13, 2010

People who have educated, inspired, engaged, supported us. People who have educated, inspire… [link] [link] kelvin lee The Best Advice Has No Shelf Life [link] [link] Jim Weldon The Best Advice Has No Shelf Life: Who Influenced You?All My first PR job was in consumer product goods and one of our clients was a bagel brand.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

B2B Marketing Savvy

OCTOBER 29, 2009

Educational opportunities, webinars. Re-tweets of posts by others to keep the buzz alive. As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. Twitter and buzz opportunities move faster and break the mold. Content Assets (new whitepapers, videos.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

nDash

FEBRUARY 8, 2022

A whole lot of buzz surrounds “thought leadership” in content marketing circles these days—and for good reason. Thought leadership communication, like PR, centers on building relationships and engagement to influence public image. . 72% to educate themselves on important topics. Doing thought leadership well.

Thought Leadership 52

Thought Leadership PR B2B Thought Leadership Content Marketing 52

Convince & Convert

SEPTEMBER 14, 2010

Our job is to educate a marketplace to be objective driven.’What Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. At the end of the day however, does it matter? Im Jay Baer.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

JULY 9, 2007

They are seeking education and information but would rather not talk to a sales person yet. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor. Lead nurturing is a multi-touch process.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!”

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 6, AMA/AJC Digital Marketing Education Series Atlanta, GA: Explore how marketers are combining traditional and non-traditional research along with social media and word of mouth insights to better decide their media and marketing mix. As they say, “There’s no such thing as bad PR!”

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

NOVEMBER 8, 2010

Twenty-three percent of B2B marketers report their executives are curious but need education, compared to 39% of B2C marketers. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. Their results show that thought-leading content thats educational in nature performed best as a call to action. In the meantime, I do want to quickly share some interesting research from MarketingSherpa.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Online Marketing Institute

NOVEMBER 2, 2009

Public relations (PR) is pretty much the opposite—it produces limited immediate and direct results, but builds your brand in the eyes of prospects, the media, analysts and other influencers over the long term. Share it on StumbleUpon Share this on Technorati Buzz up! These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

markempa

OCTOBER 6, 2006

As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. As Ive written before, Im a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. Fellow e-Book author David Meerman Scott just wrote an article for MarketingProfs.com thats really helpful.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities - B2B Marketing Savvy , August 25, 2009. Why Buyers Need Educational Content - Marketing Interactions , August 11, 2009. Buzz Marketing for Technology , August 10, 2009. 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. Content (151).

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

markempa

SEPTEMBER 12, 2007

As marketers we need to do more to educate our peers on the value of marketing. It’s not a surprise that financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. We need to act as one team and seek to understand each other better and learn each other’s language.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

SmartBug Media

JUNE 4, 2020

You have an interactive website full of infographics, you’re actively blogging, your social media accounts are buzzing with activity. Why Intelligent Inbound and PR Work So Well Together. When implemented correctly, Intelligent Inbound and PR can form a happy marriage. Think of PR pros as Hollywood talent agents.

PR 90

PR Inbound Marketing Planning Public Relations 90

Ambal's Amusings

OCTOBER 12, 2009

Jonathan Kranz has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Joe Pulizzi: Content marketing seems to be the buzz word for 2009. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100