Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Zoominfo

JANUARY 29, 2018

5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. Keep reading for our top five reasons to send your employees to industry conferences this year! It helps you generate social capital and expand your influence. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MARCH 23, 2010

link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Vidyard

JANUARY 7, 2020

Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Social Ads. Promo videos are ideal content for paid ads on social media.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Digital Marketing World Forum

DECEMBER 18, 2019

We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing. Vice research states 74% of Gen Z consider themselves activists and 76% say that brands should take a stand on social issues!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Vidyard

JANUARY 7, 2020

Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Email : Send promos directly to prospects or contacts—videos get more emails opened Social Media : Where the eyeballs are! It’s like a window into the conference that leaves viewers wanting more.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I also optimize it for search engines , and check stats. Post on Google Buzz. What do you think? Subscribe to the comments for this post?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Adobe Experience Cloud Blog

MAY 23, 2012

There is a lot of buzz in the Twittersphere about #mus12. And thanks so much to all of our attendees for keepin’ it social. OK, back to the conference. This presentation is guaranteed to have a ton of stats. Social media is a great way to widen your reach! We are trending in San Francisco. Powerful stuff.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. 9) Social Media Today. inbound marketing Social Media marketing agency' 4) Amy Porterfield.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Hubspot

JUNE 8, 2011

From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world. Step 2: Start generating hype and buzz for your event! If you are having a conference about mobile technology, discuss trends that are happening in that industry.

Inbound Marketing 28

Inbound Marketing Planning Buzz Advertising Agencies 28

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. co-authored with Clinton Bonner ) Is Your Company More Interesting Than My Wife?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. conference here in Leeds and really happy to talk about Optimize. Jay: You do a lot of conferences. search business, you like to confer. search business, you like to confer.

Social Media 135

Social Media Optimization Media Buying Cycle 135

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

This is my presentation from the IIM National Conference on 15 Aug more. 150 favorites | 3621 downloads | 64 embeds ( Stats ). Social Media. Showing 1-50 of 157 ( more ). Knowledge Worker 2.0 - Power to the people. From trib , 10 months ago. 25838 views |. 9 comments |. Share this slideshow. Flag as inappropriate.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Webbiquity

OCTOBER 5, 2010

Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. This table says why by Social Media Today. 8 Simple Steps to Growing a Quality Twitter Following by Social Media Examiner. New Data on Twitter Usage Can Strengthen Your Twitter Outreach by Search Engine Guide.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 5, 2012

This is Episode 10 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Teague , who handles social media for the PGA Tour. Sponsors for Social Pros, Eric’s fantastic company, Argyle Social , that we use for all of our social media stuff.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

The Mx Group

AUGUST 1, 2018

Whether you are researching meaningful facts and stats, seeking inspiration for new content or simply looking to keep up with the latest trends, here are ten B2B marketing resources and tools I recommend: 1. DGR’s in-depth research reports cover many topics, from lead nurturing and analytics to social media and mobile technology.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Convince & Convert

SEPTEMBER 8, 2010

Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change. And that’s why your social media strategy must be tools-agnostic. It never captured the social media market. The goals shift.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Hubspot

APRIL 26, 2012

Well, here's the thing: your customers probably are on social media. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! billion worldwide social media users in 2012. And eMarketer predicts there will be 1.43

Social Media 28

Social Media Media Work Management Marketing Management 28

Lead Liaison

MARCH 7, 2018

It’s kind of a buzz [Unclear 00:14:36:29] that’s being created. And then the last piece is social insight. So in Lead Liaison for example, whenever an email comes in to the system, we’ll go out to social media and we’ll pull in thousands of different data points from social media.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Marketing 261

APRIL 4, 2018

Presenting stats and telling a story in a visually digestible way gets a lot more engagement than most long form pieces of content. can create a lot of buzz. Repromote on Social Media. Social media management tools like Hootsuite and Buffer make repromotion a breeze. Create surround-sound for your content.

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40