Webbiquity
FEBRUARY 13, 2010
The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff! Seed this on Newsvine.
Ambal's Amusings
MAY 12, 2010
Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Restructure websites around buyer personas and buying stages, and/or launch prospect-focused microsites.
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NuSpark Consulting
JULY 24, 2011
This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. Other websites or emarketing channels. By doing so, you’ll realize that each tactics has its own accompanying content strategy. People can find websites in three ways: Search Engines.
NuSpark Consulting
JULY 24, 2011
This is important when you consider your approach to engaging with audiences, and where they are in their own individual buying cycles. Other websites or emarketing channels. By doing so, you’ll realize that each tactics has its own accompanying content strategy. People can find websites in three ways: Search Engines.
B2B Marketing Zone Posts
MAY 3, 2010
Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.
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