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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Content and the Health Industry: A Guide to Success

ClearVoice

Healthcare technology developers and manufacturers : Marketing direct-to-consumer and business-to-business, these companies need to educate and sell. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle.

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” Sourcing B2B Content For Marketing Strategy!

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). It enables marketers to nurture leads and send them information only when it is most relevant to their stage in the buying cycle. 57) Microsite.