The ROI Guy

DECEMBER 10, 2011

According to the study of over 1,000 marketers, this spending is not only significant, but expected to increase for 60% of the respondents over the next year. The large and growing investments highlight the important role content continues to play in the marketing mix, being used by most to fuel purchase decision making.

Effectiveness 40

Effectiveness Marketing Budget Microsite Webcast 40

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% We have also had success with creating specific content around each step in the buy cycle on each landing page. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

ClearVoice

SEPTEMBER 22, 2020

The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle. Humanizing the experience can be an incredibly powerful technique for health care companies and marketers. Factors like word count are critical in generating views and engagement.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Biznology

FEBRUARY 23, 2015

They show how content marketing drives ROI with B2B businesses who: Know their audience. Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

B2B Marketing Zone Posts

MAY 3, 2010

Monday Marketing Term: Content Mapping - Marketing Genius Blog , April 26, 2010 Content mapping is the process of understanding and organizing the flow of content for your website, nurturing campaigns or blog, so it can be presented to your audience ( personas ) based on their needs and stage in the buying cycle.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

DECEMBER 16, 2013

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. Marketing Grader and 160 Free Business-Themed Stock Photos ). Microsites. Case Studies. Newsletters.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28