Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing content informational blog posts: Review keyword referral data from web traffic reports (filter to show keyword queries with "how" or "what"). I am going to set up PPC for three senior living communities, all. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Ambal's Amusings

OCTOBER 15, 2009

Tune and refine the buying process. You’ll see shorter buying cycle times. Because a complex sale inherently has a longer buying cycle, marketing must not only focus on generating sales opportunities, but on the progression of prospects across those buying stages. Ardath Albee. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

JULY 23, 2009

While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Online Marketing Institute

MAY 18, 2010

Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. Some content types deserve focused keyword optimization and link building attention. The ideal would be to map assets to the needs of the target customer and their place in the buying cycle.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

WebMarketCentral

JANUARY 28, 2008

”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

B2B Marketing Insights - WE

SEPTEMBER 27, 2018

What keywords should you use? From here, we dive into keyword research. We then collect and generate a list of 10-40 keywords around each topic cluster. SEM (Search Engine Marketing). And again, in the end, always aim to produce content that’s superior to what already exists when you search for the core topic keyword.

Lead Ranking 63

Lead Ranking SERP Lead Scoring Paid Search Agency 63

Webbiquity

JUNE 14, 2011

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • 92% of b2b buying cycles start with search. Don’t be boring! Hmm, be careful with that one.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

SnapApp

DECEMBER 4, 2017

Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. Since 98% of searchers choose a business on page 1 of Google, chances are you need to grab some search engine real estate around the keywords related to your business. . . #9. 64% of B2B marketers outsource writing. TopRankBlog. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

accelerate agency

FEBRUARY 26, 2023

An agency will check the search volume of different keywords relating to your business. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

An agency will check the search volume of different keywords relating to your business. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

An agency will check the search volume of different keywords relating to your business. These include common terms your ideal customers are searching for, keywords your site already ranks for, and keywords your competitors rank for. However, SaaS and B2B buyers often prefer access to software earlier in the buying cycle.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. B2B target keyword glossaries must be more robust. This helped increase keyword referrals by more than 60%.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

WebMarketCentral

JUNE 11, 2009

SEM is just the opposite; the labor cost of adding a single new keyphrase to an SEM campaign is negligible, but there is a cost for each resulting click. SEM = more keywords per page. Search marketing lets you point many more keywords to a single landing page. You can SEM keywords you can't SEO.

PPC 20

PPC Paid Search Agency SEO SEM 20

Webbiquity

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Marketing Performance Management.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Webbiquity

MARCH 14, 2012

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. Keyword Match Types: The What and Why. Increase the click-through rate on paid search ads? Understand Google AdWords quality scores? Optimize landing pages for conversions? AdWords Guides, Tips & Tactics.

Adwords 100

Adwords Paid Content SEM Paid Search Agency 100

WebMarketCentral

FEBRUARY 11, 2008

For SEOs, particularly in the B2B space, it's important to point out that although multi-word searches are less common than for shorter phrases, searchers using longer search terms usually have a much better notion of specifically what they are looking for, and—if they are potential buyers—are likely to be further along in their buying cycle.

Research 20

Research Planning Best Practices Buying Cycle 20