Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) The key is knowing when to expose them to your target companies in their buying cycle. While examples of B2C influencers abound, this is not the case in B2B.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Hinge Marketing

MARCH 30, 2022

While some contacts are further along in the buying cycle, they are most likely still learning more about your firm. Depending on your typical sales cycle, these workflows can span anywhere from a month to several months and include anywhere between three and ten emails.

Contact Marketing 84

Contact Marketing Contacts Top of Funnel B2B Marketing 84

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Zoominfo

JANUARY 11, 2021

What can you do now to ensure they love your product and want to buy from you again? See how having access to customer data can improve your sales cycle. See the video case study. It’s all about the data. Loyalty Stage: Build long-term trust You close the deal and get your customer set up.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

What can you do now to ensure they love your product and want to buy from you again? See how having access to customer data can improve your sales cycle. See the video case study. It’s all about the data. Loyalty Stage: Build long-term trust. You close the deal and get your customer set up.

Tips 130

Tips Work Management Gartner Top of Funnel 130

SalesIntel

NOVEMBER 21, 2022

To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting. With that in mind, here are the top 10 most common challenges your sales team might be facing at this point in time. . Long sales cycles.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Lengthy Sales Cycles Unlike B2C purchases, which often involve smaller transactions with fewer decision makers, B2B transactions typically entail longer and more complex sales cycles. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Webbiquity

SEPTEMBER 7, 2010

Ask yourself and answer these questions: Do I understand my buyers’ buying cycle? You need to be able to map out your typical buyer’s buying cycle. It is the basis of any good nurturing campaign since you will building your nurturing campaign content and messages on each step of the buying cycle.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Scoop.it

MARCH 26, 2019

Sales enablement content includes: Sales presentations. Case studies. Sales scripts. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle. The list below showcases the ten fundamental types of sales enablement content. Informative blog posts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

KoMarketing Associates

FEBRUARY 18, 2016

You also need to consider the stage of the sales cycle visitors are in when they come to your blog. KoMarketing’s 2015 Web Usability Report , in fact, shows, while blogs (and social media) have some impact across all stages of the buying cycle, this impact is not as significant as you may have assumed. Final Thoughts.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Marketers adjust their messaging as B2B customers progress through the sales cycle.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Hubspot

JANUARY 5, 2023

Buscemi adds, "There are tons of studies that say a buyer is 60% to 70% of the way down the buying cycle before they even reach a rep — and those studies are 10-years-old. Sharing stories that directly tie into your prospect's needs throughout the entire sales cycle is critical.

Top of Funnel 77

Top of Funnel Buyer's Journey SMB Peer-to-peer 77

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). The Customer Buying Cycle Framework. You see less.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

NuSpark Consulting

FEBRUARY 18, 2016

So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. Before we go further, let’s agree on our buying cycle stages for the sake of this discussion. Classifying Your Website Pages and Offerings by Buying Cycle Stages. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. It speaks to your customers, guides them through the buying cycle, or customer journey, and acts as a powerful SEO magnet. B2B content marketing.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Valasys

NOVEMBER 5, 2019

The credibility of email marketing extends beyond just lead generation to establish trust at first contact with a B2B lead over email, for the sales conversions to expedite. According to a study from Marketing Sherpa, the primary reason people unsubscribe from or stop reading emails is the lack of relevant content.

Contacts 51

Contacts Peer-to-peer Lead Scoring Lead Ranking 51

Hubspot

FEBRUARY 16, 2012

Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. To nurture those leads correctly, however, you need to somehow adjust your messaging based on their point in the sales cycle.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

BOP Design

JANUARY 29, 2018

Understanding all the use cases of the software is critical for the B2B marketing company to ensure they properly position the product and provide the necessary resources for all users. The Sales Cycle Is Longer. For many B2B companies, the sales cycle is often 6 weeks to a year.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

The Point

AUGUST 11, 2015

If Joe Prospect downloads a case study, is Joe further along in the sales cycle? And so we hear comments like the following: “We want our nurturing program to reach the right person, at the right time, with content that reflects that person’s stage in the sales cycle.”. If he visits 5 Web pages?

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

Vidyard

JUNE 15, 2020

Demo the use of video to your sales team in three acts: 1) Why use video; 2) How to use video; and 3) The results they can achieve using video. Learn more about process Morgan used to implement video at HubSpot in this case study. Want to Build a Video-First Sales Culture? Set Organizational Expectations.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Ambal's Amusings

MAY 12, 2010

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Adopt the publishing model to better understand your audience and develop sufficient, relevant content for the entire buying cycle. Stephanie Tilton.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

Seismic

SEPTEMBER 8, 2019

Sales reps must know who they are talking to, where the prospect is in the sales cycle, and how a buyer progresses through their journey. Depending on their stage, this value could be in the form of content such as research reports, product information and data sheets, case studies, or even ROI calculators.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

KoMarketing Associates

JULY 12, 2018

For many B2B companies, demos are a good compromise between the traditional sales cycle that some still go through (of meeting the prospect and building a relationship before purchase) and the online aspect, where buyers can get the information they are looking for quickly.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Everything Technology Marketing

APRIL 8, 2010

In the “old days”, the mainstream marketing approach was to interrupt and engage prospects, educate them on the vendors offering and move them through the sale cycle towards a transaction – a very vendor and product centric approach. This has profound implications on marketing and the way companies engage with prospects.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

6sense

OCTOBER 27, 2016

The first blog of our two-part series tackled the marketing use cases of predictive intelligence. We discussed how predictive-powered account-based digital advertising and account-based lead generation allows B2B marketing teams to target audiences in active buying cycles, improve conversion rates and optimize how they budget.

Top of Funnel 48

Top of Funnel Lead Ranking Buying Cycle Telemarketing 48

Mailmunch

JUNE 8, 2021

There are multiple stages of the entire sales cycle, and not every lead is at the same stage. Moving them throughout the sales cycle, you need to clearly picture your lead positioning for better targeting and communications. Enhancing Lead Generation Through Content Alignment With the Sales Funnel.

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

Vidyard

JUNE 15, 2020

Demo the use of video to your sales team in three acts: 1) Why use video; 2) How to use video; and 3) The results they can achieve using video. Learn more about process Morgan used to implement video at HubSpot in this case study. Get the Kit Want to Build a Video-First Sales Culture?

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Madison Logic

AUGUST 31, 2023

Research supports using multiple sources to validate assumptions, identify buying group members, and map out the buying cycle stages. Pipeline metrics may involve pipeline velocity, conversion rates, and sales cycle length. Poor Management of Data: Data silos can hurt you before you start.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Influitive

MAY 12, 2016

Together, these two strategies deliver a powerful one-two punch that results in higher engagement, shorter sales cycles and more revenue. Incorporating social proof from members of your prospect’s community encourages them to engage with your marketing more than generic messages from your sales reps and marketing team.

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

Industrial Marketing Today

OCTOBER 2, 2010

WHEN : When on the sales cycle do you expect to engage with your prospects? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Share your ideas here.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60