Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Launch Marketing

JULY 6, 2022

Map Out the Buyers Journey. To purchase a new solution, every prospect goes through a buyer’s journey. A key component of a SaaS go-to-market strategy is to map out this journey, starting with defining the stages. Demo presentations, case studies and service trials can be of great use here.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Case Studies.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In fact, it was a good debut to the study because he introduced the subject with his first two “slides”: The same thing… or almost.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Case Studies .

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

ClearVoice

NOVEMBER 1, 2022

Customers have different needs depending on where they are in the buyer journey. Shorter sales cycle: A more targeted approach will result in less time needed for conversion by guiding your prospects through the buyer journey. This is why case studies are a vital part of the decision stage.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

SnapApp

JANUARY 24, 2019

It’s simple: By focusing on personalization throughout the buyer journey. In fact, research shows that over 90 percent of buyers are more likely to make a purchase from an organization that provides personalized offerings and recommendations. CX often gets overlooked by marketers, but it’s really important in the buying journey.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Navigate the Channel

JUNE 17, 2022

It all comes down to the buyer’s journey and keywords for SEO. Build an SEO strategy that optimizes your content’s relevance at each stage of the buyers journey – and thus its effectiveness in B2B marketing. Why Should an Effective SEO Strategy Align With the Buyer’s Journey?

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ANNUITAS

AUGUST 19, 2014

What we’ve done is we’ve said every white paper is going to be 25 points. What we should be doing is taking a lead scoring approach that takes into account where in the Buyer Journey that content is consumed. However, most organizations they get in a room, they get on a white board and they say, ‘Okay.

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Launch Marketing

FEBRUARY 24, 2021

It can be tempting to try and fast-track buying decisions but smart organizations understand the different aspects of the buyer journey and provide the right marketing support at each juncture. Lead nurture activities are largely determined by where a lead is in the buyer journey. The Process.

Lead Nurturing 62

Lead Nurturing Lead Generation Sales Qualified Leads Leads 62

PathFactory

NOVEMBER 2, 2022

PathFactory, the leading content intelligence platform, has multiple manufacturing customers that are leveraging B2B content at all stages of the funnel to attract and guide buyers through their buyer journey. White Papers (2 minutes, 33 seconds). Success stories / customer case studies (1 minute, 45 seconds).

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Content 52

PureB2B

JUNE 19, 2019

Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. It’s about studying your target market , understanding their behavior, and swooping in with personalized advertising.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

SnapApp

OCTOBER 10, 2017

SnapApp recently published a study on generational differences that drive B2B buying decisions. However, that doesn’t mean you should get your inside and field sales teams to cold call millennials, or nurture them incessantly with this week’s white paper. Getting on the Right Level. . The sale is. .

Peer-to-peer 48

Peer-to-peer Buy B2B Marketing B2B 48

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Case Studies.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Guess what?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Trade Press Services

SEPTEMBER 25, 2023

Buyers evaluate your company’s reputation , values, commitment to customer satisfaction and industry expertise. It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades. How you present it will significantly impact their decision.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Walker Sands

OCTOBER 24, 2018

When done right, content is an invaluable part of the buyer journey and can turn a lukewarm lead into a hot prospect through careful nurturing and content customized to fit their needs. However, creating quality content takes time and resources, and you need a robust strategy in place to make the most of it.

Top of Funnel 40

Top of Funnel ROI Generation Multi-Channel 40

Aberdeen

DECEMBER 20, 2018

These are words that indicate the position within the buyers journey. Early Stage Words – certain prominent phrases indicate early journey stages, as the prospective buyer educates themselves on industry trends and terminology (i.e., ‘how how to’, ‘definition’, ‘why’, ‘idea’, ‘white paper’, etc.).

Intent Signal 49

Intent Signal Buyer Intent Intent Intent Data 49

ANNUITAS

JANUARY 21, 2016

According to a 2014 study by the Fournaise Marketing Group , 64% of marketers use brand awareness as their top return on investment (ROI) key performance indicator (KPI) and 58% include clicks, likes, and tweets in the top five metrics. However, it’s unlikely to Engage, Nurture, and Convert your buyers at a consistently high rate.

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

PureB2B

JUNE 19, 2019

Compared to the mass media marketing trends of the past, today’s marketing strategies revolve around reaching specific customer segments, and guiding them through the buyers’ journey. It’s about studying your target market , understanding their behavior, and swooping in with personalized advertising.

Intent Data 48

Intent Data Intent Top of Funnel Account Based Marketing 48

PureB2B

APRIL 20, 2016

Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button. Inject Your Company into the Buyer's Journey. This doesn’t mean that they’re not interested in vendor content.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Inevitably, this also affects how B2B buyers experience the buyer journey because these days, they are provided with a wealth of information about purchase decisions virtually at the click of a button. Today’s buyer is educated, web-savvy and ready to do their own research.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

The Point

MARCH 29, 2017

Studies show that few companies use technology like marketing automation to its full potential. I’ve written elsewhere that companies should abandon the notion that you can somehow know enough to deliver precisely the right information at the right time, at every step of the buyer journey. Why would you quit after 6 months?

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

The Mx Group

JANUARY 24, 2018

White papers. Case studies. These types of objective content give buyers the information they need to make confident decisions at every part of their journey. And then making a testimonial video with the subject of the case study. Take the results from your case studies and create an interactive calculator.

Creativity 54

Creativity Top of Funnel Case Studies Case Study 54

SmartBug Media

DECEMBER 11, 2019

White papers. BOFU content offer ideas include: Case studies. Case studies. You’ve narrowed it down to three agencies, and you start doing your homework: You read their case studies and testimonials and schedule a marketing consultation with each. Research reports. Middle of the Funnel (MOFU). Vendor comparisons.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

thePoint

SEPTEMBER 10, 2019

Engaging content can take many forms and certainly has a specific purpose in a buyer’s journey (more on that below). Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

PureB2B

NOVEMBER 26, 2019

Continuous improvement through tweaking and comparative studies will only benefit you and your website in the long run. Whether it's your homepage or a specific custom page, the value of your landing page for your buyer's journey is significant. Nobody is perfect; as such, there are no perfect landing pages.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Content Marketing Institute

NOVEMBER 12, 2018

HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is). Case studies. White papers, industry trends, and survey reports conducted by marketing. Use content as pass-through materials to customers.

Lead Ranking 95

Lead Ranking Lead Scoring Work Management Content Marketing 95

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. In our study , we asked professional services buyers what “tipped the scale” for them when they made their final selection decision. He is now an old man. 23 years have passed.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SmartBug Media

NOVEMBER 10, 2021

As mentioned previously, potential clients for manufacturing are not impulsive buyers. Inbound marketing will intercept the buyer's journey at the research stage with relevant information, bringing them to the manufacturer’s website. White papers. How-to presentations. Optimize your website.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Everything Technology Marketing

APRIL 8, 2010

So let your educational content (white papers, Webinars) go free so it gets consumed and shared by prospects across social networks, don't hide it behind registration forms, but add a strong call to action into the content asset to move your prospects to the next interaction with you.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

The ABM Agency

APRIL 10, 2023

Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. Use attention-grabbing subject lines and include relevant case studies or testimonials from similar organizations for added credibility. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97