3 Ways to Map Content to The Buyer Journey
Marketing Insider Group
NOVEMBER 8, 2021
A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. This approach is extremely helpful when panning content for the B2B buyer journey. The hypothesis is that buyers search the way that they talk. I do understand though. This type of content analysis isn’t easy.
Let's personalize your content