Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

ATAK Interactive

JULY 21, 2020

82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

PathFactory

OCTOBER 12, 2022

She was featured in this Harvard Business Review article discussing how the modern B2B buyer journey is changing, and those buyers expect more than ever. I sat down with Caitlin to get her thoughts on everything from the buyer journey to sales and marketing alignment (and everything in between).

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. So journey with me! An inbound content marketing program can range in size depending on the amount of bandwidth a particular team has for implementing the strategy. He is now an old man.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

SnapApp

JANUARY 24, 2019

It’s simple: By focusing on personalization throughout the buyer journey. In fact, research shows that over 90 percent of buyers are more likely to make a purchase from an organization that provides personalized offerings and recommendations. But, it also means that a one-size-fits-all content strategy won’t cut it.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In parallel, we also attended a Webinar a few weeks ago as part of the B2B marketing webinar series, which featured Tom Pick , who came to talk about the same subject.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

ANNUITAS

AUGUST 19, 2014

What we’ve done is we’ve said every white paper is going to be 25 points. What we should be doing is taking a lead scoring approach that takes into account where in the Buyer Journey that content is consumed. White papers, case studies, webinars – how many points should these be?’

Top of Funnel 100

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 100

Trade Press Services

SEPTEMBER 25, 2023

Buyers evaluate your company’s reputation , values, commitment to customer satisfaction and industry expertise. It’s important to showcase organizational successes, strengths and industry reputation through case studies, testimonials, industry awards and accolades.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

SmartBug Media

DECEMBER 11, 2019

Research reports. White papers. They have done a significant amount of research, have defined their solution, and have probably identified several vendors that they’re comparing. BOFU content offer ideas include: Case studies. Case studies. Middle of the Funnel (MOFU). Bottom of the Funnel (BOFU).

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

The Mx Group

JANUARY 24, 2018

Now what’s your strategy for content creation? Types of rich content to consider: Webinars. White papers. Case studies. These types of objective content give buyers the information they need to make confident decisions at every part of their journey. Blog posts.

Creativity 54

Creativity Top of Funnel Case Studies Case Study 54

thePoint

SEPTEMBER 10, 2019

Engaging content can take many forms and certainly has a specific purpose in a buyer’s journey (more on that below). Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. It should define how you will achieve and measure your goals through quality content that meets the needs of your audience, at scale. After the webinar, we received dozens of questions.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Launch Marketing

JULY 11, 2017

Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers within those accounts. Initial Considerations for ABM Strategies. When creating your priority levels, include variables such as the buyers journey.

Account Based Marketing 48

Account Based Marketing Top of Funnel Enterprise Management Marketing Strategy 48

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. Examples include ebooks, videos, case studies, recorded Webinars, and blog posts.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

TrustRadius Marketing

NOVEMBER 14, 2019

Social media campaigns will provide the direst of KPIs for your product and services. Marketers are keen on the customer lifecycle strategy and like to ensure that confidence is instilled at each checkpoint in the buyer journey. Social Engagement: Increase engagement with polls or referral programs.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Everything Technology Marketing

APRIL 8, 2010

So let your educational content (white papers, Webinars) go free so it gets consumed and shared by prospects across social networks, don't hide it behind registration forms, but add a strong call to action into the content asset to move your prospects to the next interaction with you.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Launch Marketing

APRIL 24, 2024

A SaaS marketing strategy tailored to the unique interests of your audience can help you drive business growth and increase revenue. Step 1: Define Your Target Audience A SaaS marketing strategy cannot be successful without first understanding your audience. Identifying ideal customers starts with research.

Webinar Metrics 62

Webinar Metrics Marketing Management Marketing & Strategy Marketing Strategy 62

Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). White Papers.

Work Management 359

Work Management B2B Marketing Marketing Management Content Marketing 359

FunnelEnvy

APRIL 1, 2024

All of this will require robust B2B demand gen strategies. Unlike lead generation, the part of the sales cycle concentrating solely on acquiring leads, demand generation encompasses the entire buyer journey, nurturing prospects from initial awareness to conversion. Let’s examine how each can help generate demand.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

accelerate agency

AUGUST 4, 2021

Driving lead generation, however, requires B2B marketers to take a look at the bigger picture, and examine the most fundamental elements of their inbound marketing strategies. In this guide, therefore, we’ll provide you with the lowdown on how to create B2B inbound marketing strategies that resonate and deliver results.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Scoop.it

MAY 9, 2024

Here we’ll de-mystify content distribution, define what it is, best practices, and how to use some advanced content distribution strategies to get the most out of your marketing assets. Content distribution is the strategic process of sharing content across a variety of channels to reach a target audience. What Is Content Distribution?

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Optinmonster

DECEMBER 12, 2022

Now let’s look more closely at what your content marketing strategy might look like. Understand Your Buyer Journey. Before you dive into content creation, you need to get into the minds of your target audience. Example 6: Case Study. Example 7: Email Marketing. Example 8: Webinar.

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Strategy Statistics. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Blogging Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Tiecas

MAY 1, 2024

Now, consider those stats in the context of another research study that made the provocative and controversial statement, “95% of business clients are not in the market for many goods and services at any one time.” Repurpose content: Maximize your efforts by turning a webinar into a series of blog posts, etc.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Key Takeaways: A company blog can play a key role in any business’s growth strategy. Execute a smart blogging strategy to compete with big, high-authority sites in your niche.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

Full Circle Insights

FEBRUARY 28, 2021

White Papers. Case Studies. Building a Solid Case for Attribution to the CMO. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Oktopost

APRIL 7, 2022

Enter the sales funnel: a theoretical representation of a customer’s journey towards a purchase. A sales funnel is a crucial part of any successful marketing strategy. If social media forms a significant part of your overall marketing strategy, then you’ll be able to incorporate it into each stage of the funnel.

Top of Funnel 118

Top of Funnel Social Media Media Advertising Funnels 118

SmartBug Media

MAY 11, 2023

As a marketer, you know that starting any campaign without a strategy in place is just leaving leads on the table. Content marketing is no different—an effective content marketing strategy is an absolute must before you dive into creating and optimizing content for your brand. Anything else you would call “content!”

Webinar Metrics 98

Webinar Metrics CMS Development Marketing Strategy Marketing & Strategy 98

Only B2B

JANUARY 25, 2023

They could have gone to your website and downloaded information, registered for a webinar or email newsletter, or even gotten in touch with you to ask for further information or a product demonstration. They do this in order to develop very successful lead nurturing strategies.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

SnapApp

AUGUST 29, 2019

In order to identify leads that can benefit from nurture (and disqualify leads that aren’t worth spending time on) marketers need insights into buyer intent. Understanding buyer intent allows marketers to determine where a prospect is in their buyer journey, and what they need in order to convert to the next stage. .

Buyer Intent 59

Buyer Intent Top of Funnel Intent Campaigns 59