Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer.

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Buyer Personas Top of Funnel SEO Marketing & Strategy 196

SmartBug Media

APRIL 5, 2023

The term “buyer persona” has become more and more popular in the last few years. Many businesses have worked with their internal marketing team or with the help of an agency to develop their buyer personas. Why Are Buyer Personas? Why Are Buyer Personas? Why Are Buyer Personas So Important?

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Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

FunnelEnvy

SEPTEMBER 18, 2023

From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.

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Buyer Personas Marketing AI Account Based Marketing B2B 67

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer.

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Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer.

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Marketers use buyer personas to inform every piece of their marketing strategy and ultimately generate more revenue for their respective companies. 56% of companies have created higher quality leads using buyer personas.

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Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Customer Segmentation. In fact, it can be quite a complex effort for organizations to undertake. Professions.

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Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

BOP Design

FEBRUARY 22, 2022

The answer starts with your buyer personas. What Is a Buyer Persona? Not sure what a buyer persona is? Hubspot has an excellent in-depth overview , but in a nutshell, it’s this: A buyer persona is a profile of your typical prospective customer. Address Buyer Personas by Industry.

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Buyer Personas Marketing Websites B2B Ideal Customer Profiles 109

The Lead Agency

DECEMBER 9, 2020

This means going further than demographics to get a real sense of who your buyer is and what drives them. This can be done by building buyer personas. A buyer persona is a research-based profile that depicts a target customer. As such, in many cases, B2B businesses will have more than one buyer persona to target.

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Buyer Personas B2B Marketing Paid Search Agency B2B 118

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. A buyer persona is a hypothetical customer that serves as a model of the buyer you want to target. Personas are based on an ideal customer profile (ICP), which is a set of metrics that guide your overall sales strategy. Why do they buy?

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Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Circle Studio

MARCH 12, 2020

Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood. Personas put a human face to your buyers.

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Buyer Personas B2B Work Management Content 130

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Golden Spiral

MARCH 14, 2018

As a B2B tech marketer, one of your biggest challenges is understanding who your buyers are and, based on that information, how best to communicate with them. That’s where buyer personas come in. In our experience, buyer personas really become valuable when you start segmenting content to each of them.

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Buyer Personas Segmentation Marketing Qualified Leads Lead Ranking 67

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. This same urge is being applied to buyer personas.

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Buyer Personas Ideal Customer Profiles Profiling CMO 102

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Download our free B2B Content Marketing Strategies eBook.

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Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. No regrets.

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Buyer Personas Ideal Customer Profiles B2B Gartner 75

Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. For many marketers, buyer personas are the key to making better video content, but what are they? There are several reasons why you should use them. How can you do this?

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Buyer Personas Video Marketing Budget Programs Startups 129

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

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Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Zoominfo

JUNE 26, 2020

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

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Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

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Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

KoMarketing Associates

MAY 4, 2017

But does your B2B marketing team know enough about the decision makers themselves to align search, social, and content marketing strategy with these outlines? The Seven Phases of the Buyer Experience Journey. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas?

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Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Tony Zambito

MAY 11, 2011

  We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and other few factors that likely make up segmentation.    The target buyer title identified and department most likely shifting in a timeframe of six months or less in some cases. 

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Buyer Personas Segmentation Buy Work Management 100

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? But, when they’re combined, they paint a complete picture of your best buyer.

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Buyer Personas Paid Search Agency Companies B2B 100

Marketing Insider Group

MARCH 18, 2021

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. In this blog, we discuss six tips for establishing a social media strategy built for success. Define Buyer Personas.

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Social Media Work Management Webinar Metrics Social Marketing 357

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Why create a buyer persona? Buyer personas help you properly understand your audience.

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Buyer Personas Statistics Click Rate Clickthrough 52

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Image: Segment.

Marketing & Strategy 283

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 283

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Click here.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

SmartBug Media

SEPTEMBER 24, 2019

Read any inbound marketing blog or article and it’ll tell you to start any new initiative with, first, your goal(s) and then, second, your buyer personas. Because personas are at the heart of content. Buyer personas allow you to target and attract the right people to your website like sweet-smelling pheromones.

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Buyer Personas Inbound Marketing Segmentation Webinar Metrics 73

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.

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B2B Marketing B2B Buyer Personas Mobile Advertising 309

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. It also includes your long-term goals.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Televerde

JANUARY 3, 2020

Long gone are the days where generic, stock-photo buyer personas like ‘Mary from marketing’ and ‘Francine from finance’ determined the direction of our marketing campaigns. Today’s buyers are diverse and dynamic, and this means we need to cater our content to a much more targeted audience. Buyer insights.

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Buyer Personas Trigger Marketing Ideal Customer Profiles Segmentation 52

Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

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Buyer Personas Course Demand Generation Agencies Ideal Customer Profiles 50

Tony Zambito

NOVEMBER 1, 2015

In this same survey mentioned above, it was found 50% or more of marketers surveyed have not engaged in researching and creating buyer personas for their marketing efforts. One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

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Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

Webbiquity

APRIL 13, 2022

However, B2B SEO is a different animal from consumer-focused strategies. Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. These five strategies can help you tailor your B2B SEO to improve outcomes.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Crimson Marketing

JUNE 30, 2015

Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . This data will give you the framework for your buyer’s pain and needs. Source: MarketingProfs. Image: Courtesy of Jameela Oberman .

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Buyer Personas Conversion Rate Traffic Segmentation 100

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. So let’s break it down.

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Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs.

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Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62