Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Keep your buyer personas , their motivations, challenges, interests, etc.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

NOVEMBER 9, 2016

Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results. The Search Engines Are Changing. of all featured snippets. Amplified by the rise of mobile and voice search , queries have become more and more conversational.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. Base your targeting on your buyer personas. Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Create detailed buyer personas to better understand their needs, preferences, and behaviors. Measure what matters What is ecommerce SEO?

eCommerce 52

eCommerce Traffic Organization SEO 52

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

accelerate agency

FEBRUARY 12, 2023

This step-by-step guide will walk you through the process of creating a tailored SEO strategy for your SaaS business – the very thing that will set you apart from the rest of the competition. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). wants more information.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

ClearVoice

AUGUST 10, 2021

Nailing the intention makes it much easier to rank higher in search engine results pages (SERPs) for particular keywords. Now let’s examine another long-tail keyword related to running: best running shoes for flat feet. That same website also has a top ten-ranked article for the same long-tail keyword.

Top of Funnel 105

Top of Funnel Intent Lead Ranking Ideal Customer Profiles 105

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

accelerate agency

JANUARY 10, 2021

This guide will take you step-by-step through the process of building precisely the SaaS SEO strategy you need. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. . wants more information.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

SEPTEMBER 13, 2017

And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs). Enter topic clusters , a new way to organize your website infrastructure that helps you rank higher in SERPs and provide a more organized user experience to your visitors.

Long Tail Marketing 76

Long Tail Marketing SERP Keywords Content 76

accelerate agency

AUGUST 10, 2021

This guide will take you step-by-step through the process of building precisely the SaaS SEO strategy you need. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. . wants more information.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

OCTOBER 15, 2018

Updates to the way search engines process and evaluate content have created drastic changes in recent years for SEO. The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. of all featured snippets.

Lead Ranking 78

Lead Ranking Marketing & Strategy Content Long Tail Marketing 78

Optinmonster

NOVEMBER 13, 2019

Use the right terms, and your content will be more visible in search engine results pages (SERPs), resulting in more clicks and more organic traffic. If you’ve created buyer personas , also called customer avatars, this step will be much easier. Instead, just enter the URL of a website and begin your research process.

Keywords 78

Keywords Paid Content Traffic Research 78

Single Grain

MAY 29, 2023

It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Target keywords with a mix of long-tail , short-tail, negative, and evergreen based on the search intent, metrics, and match types to increase the chances of reaching a wider audience worldwide.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

nDash

JULY 8, 2020

The returns on a content development process usually goes one of two ways. That’s why it’s so important to have the right content development process and strategy in place from the start. This aligns more with the process of developing a content strategy. But the reality is that there’s a lot of nuance to the process.

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

Marketing Insider Group

OCTOBER 3, 2023

If you have a newer site or don’t already have a strong page, use long-tail keywords and choose the “ low-hanging fruit.” Once you have your list, categorize them according to pain points or your buyer personas and create a content calendar. These lower-volume keywords are going to be easier to rank for.

Lead Scoring 271

Lead Scoring Lead Ranking SEO Tips 271

Single Grain

MAY 4, 2022

From conducting site audits to preparing custom SEO marketing plans, WordPress SEO companies can help you rank your site better in the SERPs, which will increase brand visibility, the flow of leads and, ultimately, your revenue. In-depth keyword research covering both short- and long-tail keywords. Site speed optimization.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Hubspot

APRIL 5, 2013

The best way to guard against wasting your time creating content is to create and use buyer personas. If you’re not familiar with buyer personas, they’re models for what your ideal customers are like. You can have one persona, five personas, whatever – as many as you need to bucket your target customers.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 29, 2020

Why do you need to get to the top of the SERPs so bad? Your competitors are likely already taking steps to improve their rankings in the SERPs, because acquiring customers via inbound marketing is a long-term strategy that no SaaS company can afford to ignore. 70% of B2B buyers watch videos on their path to purchase.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

seo.co

JUNE 11, 2023

However, long-tail keywords are just the first step to the evolution a proper content marketing strategy. The organization creates a natural network and makes the process easier. Ensure these short-tail keywords are in a sufficient volume so you can write over twenty articles for each one.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

Single Grain

JANUARY 15, 2020

1) Write Content for Your Buyer Persona. A buyer persona is a detailed, research-based description of your target customer. It’s a simple document that lists everything from demographic information to hobbies, and from career history to family size — all written as if the persona were a real person.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Hubspot

OCTOBER 9, 2019

To come up with content that will attract the right visitors to your website, you should know your buyer persona. Follow these five steps: Identify your buyer persona: Find out more about your audience, from job title to pain points. Focusing on long-term traffic will help you rank higher on search engines.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

FEBRUARY 8, 2023

The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. If you can find a substantial amount of questions and queries on your shortlisted topic, you have chosen the right topic; otherwise, you need to do the brainstorming process again.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Single Grain

SEPTEMBER 10, 2019

7) Understand Your Target Audience (and Buyer Persona). Failing to understand your ideal target buyer (or buyer persona , as seen in the image below) is a serious mistake that will result in a lot of wasted energy, time and money: Dive Deeper: The Complete Guide to Developing and Using Buyer Personas.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Long tail keywords are easier to rank for but have less search volume.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Long tail keywords are easier to rank for but have less search volume.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

ClearVoice

JUNE 13, 2022

To create your keyword strategy, you need to identify which terms your target market is using to search for information, then find ways to rank highly on search engine results pages (SERPs) for those keywords. Experts use the term “long-tail keyword” to describe keyword phrases that are highly specific and less competitive.

Business Blogging 52

Business Blogging Paid Content Business SERP 52

Outgrow

MAY 14, 2020

This free Keyword Researcher by Ubersuggest gives ample ideas right from head terms to long-tail phrases. Look at the titles on the Google SERP and it’s all about attracting visitors. Content collaboration is an integral part of the content marketing process. Make My Persona – For Buyer Personas.

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

Optinmonster

AUGUST 27, 2023

Business goals are an important part of the process. You can also collect feedback from customers to help you understand their priorities, decide where to reach them and flesh out buyer personas. Plan Your Process It’s essential to plan a process for content creation.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Single Grain

FEBRUARY 10, 2020

Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Content marketing is not just about creative processes such as writing blog posts. It's the “commitment” or “purchase” stage of the buying process of the customer.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Hubspot

AUGUST 7, 2018

Create a Buyer Persona. Create a buyer persona. Your buyer persona is the person that you want to reach with your content. Creating a buyer persona takes a bit of research, some guesswork, and tweaking. Use MakeMyPersona to build out your buyer persona. The solution?

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101