DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

DECEMBER 21, 2018

We arrived at a premise that was perfectly aligned with the core principles of DivvyHQ: big ideas that make work simple. And for those who missed out, today we’re going to distill the most critical revelations from this journey, helping you craft them into a plan for doing your work differently – and better – in the new year.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

DivvyHQ

SEPTEMBER 29, 2020

In this post, DivvyHQ co-founder Brody Dorland digs into how to do that and why it’s critical to hitting your content marketing objectives. If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads.

Planning 76

Planning Content Marketing Content Marketing & Strategy 76

DivvyHQ

JULY 10, 2019

It’s a way to visualize, organize, and communicate editorial plans. Feature #2: Content Planning Functionality. Because it has so many moving parts and can be chaotic, you need content marketing software that enables better content planning. Assignment of audience type and buyer stage to each project.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 50

Planning Tips Content Marketing Content 50

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 40

Planning Tips Content Marketing Content 40

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 40

Planning Tips Content Marketing Content 40

DivvyHQ

AUGUST 14, 2019

Start with creating a buyer persona. Buyer persona development exercises differ depending on whether you are selling to businesses or direct to consumer, but the process typically seeks answers to questions like: What is your buyer’s typical demographic makeup? How to Develop a Customer Journey Map. Conclusion.

Work Management 58

Work Management Marketing Management Marketing Strategy Marketing & Strategy 58

DivvyHQ

AUGUST 7, 2018

– Example: I oversee the DivvyHQ website and blog, and with this digital property we are marketing our content marketing software platform. For each product/service area, list 1-3 personas or audience segments that are the most relevant and reachable via the content initiatives you manage/contribute. Company Type. Company Size.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Marketing Insider Group

SEPTEMBER 13, 2021

It’s not a content plan. Content planning is actually the execution of the strategy. It’s also a living document that will change and evolve as your business, products, and target buyers do. Step 3: Create Your Buyer Personas. Buyer personas are pivotal to your strategy.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

DivvyHQ

JANUARY 30, 2017

But, at least from our perspective, let’s focus on trying to help customers have a better plan and a more efficient workflow process. ” There are so many big things on the horizon at DivvyHQ, and we’re really excited to pull back the curtain. Stay tuned and subscribe to our blog for updates!

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Planning Content 41

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 96

Template Marketing & Strategy Marketing Strategy Planning 96

Pam Didner

APRIL 30, 2019

Better yet, the team, led by someone from marketing, should collectively use a platform that manages the workflow of content creation, using tools like DivvyHQ , Kapost , and marketing cloud applications from Oracle , Adobe , Salesforce , Microsoft and more. Map Marketing Content to Sales Stages. For ABM, it’s exactly the opposite.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

DivvyHQ

AUGUST 21, 2019

Content Planning and Journalism. Content marketers can actually learn from journalists, especially in terms of content planning, which can draw inspiration from a newsroom atmosphere. Journalists and content marketers also face similar challenges in content planning. And journalists usually nail this one.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

MAY 1, 2019

Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. Hors D’oeuvres: Tasty Morsels for Your Buyer Personas. Revella describes two key personas to target: 1.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Marketing Insider Group

AUGUST 30, 2021

It encompasses planning, scheduling, and organizing content. Annual content planning needs to be strategic, effective, and useful. And content marketing teams rely on these to plan campaigns out across different channels and tactics. Planning out in advance takes the pressure off: Nobody likes to work in a reactive culture.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Marketing Insider Group

FEBRUARY 3, 2022

How plan to map content and campaigns to each stage of the buying process. Marketing Strategy vs Marketing plan. Marketing strategy and marketing plan are not the same thing. Once you have approval of the strategy, its time to unpack the details into a marketing plan. The main components of your marketing strategy.

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

DivvyHQ

AUGUST 23, 2017

Plan for future distribution & promotional tactics. Buyer personas should be designed to attract people sales wants to talk to. That’s why we tapped 12 leading content pros in our latest eBook, The Future-Proof Guide to Content Marketing Strategy , to help marketers like you go from hectic to ahead of the curve. Robert Rose.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests.

Generation 93

Generation Automation Planning Content Marketing 93

DivvyHQ

JUNE 5, 2023

POP QUIZ: If you produced a piece of content today, how does it align (or map) to your company's strategic goals? Mature content teams that work from a documented content marketing strategy can probably answer this easily. But if you're not sure, perhaps you need to walk through a content-mapping exercise.

Content 101

Content Marketing & Strategy Marketing Strategy Content Marketing 101

DivvyHQ

JUNE 7, 2023

Guest blogging is a fantastic way to boost website traffic, search engine authority, and build relationships. But to ensure success, both parties need to understand the rules of engagement. Check out our comprehensive guide for both external contributors and companies on how to establish effective guest blogging guidelines.

Guidelines 90

Guidelines Paid Search Agency Companies Rules 90

DivvyHQ

FEBRUARY 28, 2023

As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.

Social Marketing 95

Social Marketing Marketing Strategy Marketing & Strategy Planning 95

DivvyHQ

FEBRUARY 18, 2022

For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that aids in closing sales. Here's how.

Content 122

Content Planning Content Marketing Case Study 122

DivvyHQ

AUGUST 21, 2023

Another bad content idea just crossed your desk. What are these people thinking? Is it actually their fault? When you have clearly communicated your content strategy, and your team understands your audiences and goals, you'll likely see a steep decline in the number of bad ideas in your ideas repository. You don't have a content ideas repository?

Content 82

Content Marketing & Strategy Buyer Personas Psychographics 82

DivvyHQ

JUNE 1, 2022

A manufacturing supply chain involves everything it takes to turn raw materials into finished products that are delivered to consumers. A content supply chain is very similar.turning ideas into valuable content assets that reach your desired final destination: your target audience's brain.

Content 105

Content Product Digital Asset Management Process 105

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. Today's audiences can spot "fake" a mile away. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience.

Planning 104

Planning Transparency Content Trust Marketing 104

DivvyHQ

MARCH 11, 2022

We're going to go out on a limb here and say that the vast majority of high-performing SEO content has one thing in common: a content brief was developed that gave the SEO writer everything they needed to hit the goals of the piece.

SEO 109

SEO Content Buyer Personas Buyer's Journey 109

DivvyHQ

AUGUST 29, 2022

On a 1-to-5 scale, how mature are your content operations today? Are you still working towards that utopia of content process perfection? Most of us are. In today's post, we're diving into the different levels of a content operations maturity model and shedding light on how you can move up the process-proficiency ladder.

Content 103

Content Process Work Management Buyer Personas 103

Martech

AUGUST 10, 2023

By defining when and how often you’ll publish content, you can efficiently plan and organize your writing process, saving time and reducing stress in the long run. Sketch out buyer personas and use content analytics to discover demographics, pain points, preferred channels and time spent online.

Optimization 95

Optimization Burn Rate Enterprise Management Case Studies 95

DivvyHQ

APRIL 27, 2023

The practice of demand generation in marketing has evolved quite a bit over the last few decades, but what are the current best practices? Most demand gen experts will tell you that the most effective tactics today revolve around content.

Demand Generation 78

Demand Generation Demand Generation Top of Funnel 78

DivvyHQ

OCTOBER 26, 2022

Are you looking to expand your brand into new markets? Content marketing is a great way to increase brand recognition and build trust with your target audience. Check out our latest article for tips on how to get started!

Branding 93

Branding Brand Identity Ad Building Content 93

DivvyHQ

OCTOBER 4, 2022

It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started!

Template 79

Template Campaigns Planning Marketing 79

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132

DivvyHQ

MAY 2, 2022

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story. But where should your story begin? Find out here.

B2B 90

B2B Content B2B Marketing Content Marketing 90

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111