DivvyHQ

MAY 9, 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. That’s not what we're going to talk about today.

Template 116

Template Planning Content Efficiency 116

DivvyHQ

MAY 11, 2021

Despite your best intentions, content plans can easily get derailed. But when you have your content strategy, workflow processes, resources, and tools in alignment, you can take all the curve balls in stride. For more detailed guidance, read on.

Planning 96

Planning Content Intent Resources 96

DivvyHQ

DECEMBER 21, 2018

We arrived at a premise that was perfectly aligned with the core principles of DivvyHQ: big ideas that make work simple. And we enlisted four of the brightest thinkers in content marketing to deconstruct these big ideas with Mr. Acunzo. A (BIG) Simple Content Marketing Plan for 2019. We named it The BIG Simple.

Planning 40

Planning Word of Mouth Peer-to-peer Trigger Marketing 40

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 104

Planning Content Buyer Personas Demographics 104

DivvyHQ

JUNE 15, 2022

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.

Template 96

Template Marketing Strategy Marketing & Strategy Planning 96

DivvyHQ

NOVEMBER 29, 2023

Should your marketing tactics and messaging be different when targeting different age groups? But how often do marketers take the time to employ this strategy? A generational marketing strategy helps your team tailor content for different generations who often have common interests.

Generation 93

Generation Automation Planning Content Marketing 93

DivvyHQ

AUGUST 14, 2019

The dream of any business owner is to develop a successful marketing strategy that helps deliver their message to the right audience and at the right moment. What does it mean from a marketing point of view? This means that marketers should develop a well-researched customer journey and include it in all marketing phases.

Work Management 58

Work Management Marketing Management Marketing Strategy Marketing & Strategy 58

DivvyHQ

FEBRUARY 28, 2023

As e-commerce continues to grow, it's more important than ever to have a solid marketing strategy. Check out our latest blog post from guest contributor Jori Hamilton to learn how to develop a social commerce strategy that works for your business.

Social Marketing 95

Social Marketing Marketing Strategy Marketing & Strategy Planning 95

DivvyHQ

OCTOBER 10, 2022

When it comes to marketing, authenticity is key. One way to show that you're being honest and transparent is through content marketing. Content marketing provides valuable information that builds trust with your audience. Today's audiences can spot "fake" a mile away.

Planning 104

Planning Transparency Content Trust Marketing 104

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 50

Planning Tips Content Marketing Content 50

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

MARCH 3, 2020

How should you go about planning content that will get their attention? Starting with a blank content calendar each year is tough, especially if the stakes are high and you are tasked with attracting an audience that will ultimately grow revenue. Start here.

Planning 52

Planning Content Buyer Personas Demographics 52

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 40

Planning Tips Content Marketing Content 40

DivvyHQ

OCTOBER 29, 2019

How’s your editorial planning for next year going? We’ve compiled some editorial planning tips for content marketers to get you prepped and ready for 2020. It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help.

Planning 40

Planning Tips Content Marketing Content 40

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. What Is a Content Marketing Strategy? It’s not a content plan. Image: CMI.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. 1 reason for sales and marketing misalignment.

Top of Funnel 49

Top of Funnel Account Based Marketing Content Marketing Planning 49

DivvyHQ

JANUARY 30, 2017

Today’s competitive, noisy environment poses a big challenge for marketing practitioners who are tasked with developing content strategies and executing a wide variety of content initiatives. But, at least from our perspective, let’s focus on trying to help customers have a better plan and a more efficient workflow process.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Planning Content 41

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132

DivvyHQ

OCTOBER 4, 2022

It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post for 5 templates to help you get started!

Template 79

Template Campaigns Planning Marketing 79

DivvyHQ

AUGUST 21, 2019

I once thought, yes…of course a former journalist can be a content marketing writer. But after going through the evaluation and hiring process for a content marketing writer, I’m not so sure it’s that simple. Journalists and content marketing writers are actually very different professions.

Planning 45

Planning Content Marketing Paid Search Agency Storytelling 45

DivvyHQ

SEPTEMBER 2, 2022

What is the creator economy and how is it impacting the content game for marketers? Well, let us put it this way. We're all battling for attention, but independent creators who are continually innovating with today's latest digital channels often win the attention battle over big brands. We're smashing that LIKE BUTTON in today's post.

Planning 75

Planning Content Digital Asset Management Advertising Agencies 75

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 102

eCommerce Content Marketing Planning Content 102

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue). They are wrong!

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

DivvyHQ

OCTOBER 15, 2020

As your buyers, market, and products change, so should your content. Change is constant in any discipline and every industry. The key is to construct a content strategy that embraces it and adjusts when and where needed. Here's a guide that will help you do just that.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Content Marketing 99

DivvyHQ

OCTOBER 23, 2020

If you're working in content marketing, your day is probably jam-packed. Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. So finding time to learn new things and improve your skills is probably not easy to come by.

Resources 87

Resources Content Marketing Planning Curation 87

DivvyHQ

APRIL 6, 2020

Have you created a customer journey map to guide your content marketing? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Not sure where to start such a process? Here's how to get started.

Content Marketing 102

Content Marketing Planning Content Marketing & Strategy 102

DivvyHQ

JANUARY 10, 2022

This is what marketing content is designed to do. When has popping the question on a first date ever worked? Almost never. But this is the equivalent to leading with sales content. You need to charm your prospects. You need to warm them up and build trust.

Content 59

Content Planning Trust Marketing Marketing Prospects 59

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. Many smart marketers and well-known brands have helped to define and demonstrate the new best practices of gaining attention by delivering great content and digital experiences.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

DivvyHQ

MAY 29, 2020

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos by first learning about some of the most common errors.

Content Marketing 99

Content Marketing Planning Content Marketing & Strategy 99

DivvyHQ

MAY 4, 2020

Personalization is a vital part of digital marketing strategies in 2020, with all signs pointing towards it becoming only more important in the future. In this guest post from TAP London Co-Founder, Thomas Fordham, he explores the primary ways personalization can be introduced to dramatically improve your digital marketing.

Personalization 94

Personalization Planning Marketing & Strategy Marketing 94

DivvyHQ

AUGUST 23, 2017

The days of three-martini lunches in marketing have long since vanished. For marketers, this means the bar is rising constantly. Which means the time to future-proof your content marketing strategy and elevate your sophistication is now. Plan for future distribution & promotional tactics. Robert Rose. Ardath Albee.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 117

Guidelines Content Marketing Marketing Management Planning 117

DivvyHQ

JANUARY 14, 2020

Let’s dive into five content marketing strategies for choosing topics and setting goals. Content strategy should support specific business goals. The content you produce should support your strategy. Alignment of all this is easier said than done, though.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Content Marketing Planning 80

DivvyHQ

APRIL 20, 2020

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational needs first, will be far more successful in the long run.

eCommerce 52

eCommerce Content Marketing Planning Content 52

DivvyHQ

APRIL 6, 2020

Have you created a customer journey map to guide your content marketing? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Not sure where to start such a process? Here's how to get started.

Content Marketing 65

Content Marketing Planning Content Marketing & Strategy 65

DivvyHQ

JANUARY 14, 2020

Let’s dive into five content marketing strategies for choosing topics and setting goals. Content strategy should support specific business goals. The content you produce should support your strategy. Alignment of all this is easier said than done, though.

Marketing Strategy 60

Marketing Strategy Marketing & Strategy Content Marketing Planning 60

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52