How to Create Buyer Personas: A Guide for B2B Companies
Zoominfo
DECEMBER 7, 2017
Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. Let that sink in.
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