PureB2B

MAY 30, 2022

There are proven methods that you and your team can use to reach out to, and engage with decision-makers that fit your buyer persona. In this article, I'm going to walk you through some of our favourite B2B prospecting strategies that will help you keep your pipeline full. Best Digital B2B Prospecting Strategies.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Madison Logic

FEBRUARY 7, 2024

The same mindset can be applied to your 2024 marketing strategy. At a time marked by an uncertain economic climate, evolving buyer behaviors, and significant technological developments, you need to make changes and improvements to your business approach to yield higher gains.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

ANNUITAS

SEPTEMBER 29, 2015

What would trigger them to enter a buy cycle? How long does it take to buy a solution like yours? What is their role in the buying process? For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy.

Buyer Personas 100

Buyer Personas Demand Generation Buyer's Journey Buying Cycle 100

ANNUITAS

MARCH 8, 2016

What would trigger them to enter a buy cycle? How long does it take to buy a solution like yours? What is their role in the buying process? For more tips on building better buyer personas, check out this webinar: The Role of Buyer Personas in Demand Generation Strategy.

Buyer Personas 100

Buyer Personas Demand Generation Buying Cycle Work Management 100

Marketing Insider Group

AUGUST 24, 2015

Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? Give a high-level walk-through on your strategy.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

PureB2B

JULY 14, 2020

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Content syndication checks a lot of boxes in your ABM strategy!

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Content syndication checks a lot of boxes in your ABM strategy!

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

It’s important to think big picture, not making sacrifices to your long-term strategy for short term monetization goals. The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Content syndication checks a lot of boxes in your ABM strategy!

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Vidyard

SEPTEMBER 17, 2013

When talking to sales professionals about following up with webinar attendees, the most common complaint I hear is: “The webinar attendees aren’t the decision makers.” The rise of webinars Webinars have become a key strategy for B2B marketers in the content marketing mix.

Webinar Metrics 51

Webinar Metrics Sales Management ROI Top of Funnel 51

NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. Examine historical data to get the value of former “good” deals and the typical length of the buying cycles for each one.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.

Top of Funnel 90

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 90

B2B Marketing Traction

MAY 22, 2012

Engage your B2B prospects that are the middle of the buying cycle. The engagement step is the middle of the buying funnel, or MOFU (middle of funnel). Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

Sales Engine

JULY 13, 2016

Given the imperative to add gravitational pull to your sales funnel under a changed marketing paradigm, you need a strategy and appropriate marketing technology stack that can help you discover, qualify, and nurture leads to the point of sales-readiness. When a potential customer downloads webinar X, you know he is interested in X.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

Sales Engine

JULY 13, 2016

Given the imperative to add gravitational pull to your sales funnel under a changed marketing paradigm, you need a strategy and appropriate marketing technology stack that can help you discover, qualify, and nurture leads to the point of sales-readiness. When a potential customer downloads webinar X, you know he is interested in X.

Top of Funnel 120

Top of Funnel Conversion Marketing Automation Services Sales Qualified Leads 120

LeadSloth

AUGUST 11, 2010

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Here are the 25 articles that I liked best.

B2B Marketing 100

B2B Marketing Content Marketing Planning Burn Rate 100

NuSpark Consulting

NOVEMBER 6, 2015

First, you have to understand your buyers and develop buyer personas. That means doing research and talking with them in-depth. We don’t have time for research,” you’re saying. Or, perhaps you’re in the school of, “We don’t need research. 57% of a buyer’s journey occurs before he or she contacts a vendor.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Valasys

JANUARY 23, 2020

Lead generation forms the bedrock of a highly successful B2B sales strategy. The conventional funnel structure of a B2B buyer has transcended to a loop-like structure, wherein, the customers prefer to do multiple pieces of research before they make a final buying decision. Read more on B2B Marketing in Martech Age.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Tony Zambito

MAY 13, 2011

  What we are seeing in the numbers is that although Offline Events ranked the highest, people attending fell by half compared to 2010 and webinars nearly doubled.    However webinars still ranked fairly low in terms of influence.    I’ve had a gnawing feeling about webinars that this report pokes at. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Hubspot

AUGUST 30, 2012

If you don't know the answer, it's time to do some research. Asking these types of questions will help you paint a clearer picture of your target customer -- what marketers like to call their " buyer persona " -- which will help you make smarter marketing decisions that always cater to the needs of your target customer.

Buyer Personas 28

Buyer Personas Advertising Agencies Landing Pages Thought Leadership 28

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

PureB2B

FEBRUARY 15, 2017

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.

Top of Funnel 62

Top of Funnel Sales Qualified Leads Marketing Qualified Leads Lead Ranking 62

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. How long are their buying cycles? What keywords do they use to research your solutions? Develop or substantiate your brand.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Here she expounds on the shift in technology buying processes I outlined in a previous post, How Social Media Changed the Sales Cycle into the Buying Cycle.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

OCTOBER 15, 2018

The value of each lead is generally characterized by the amount of interest shown by that lead in the company or the stage they are at in the buying cycle. Determine the ideal target – Using relevant information, create your target buyer profile. This includes watching webinars, visiting any of the web pages, etc.

Lead Scoring 75

Lead Scoring Lead Ranking Sales Qualified Leads Leads 75

ANNUITAS

APRIL 10, 2014

Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. The biggest thing that marketers need to understand is that marketing automation is an enabler of a Demand Generation Strategy.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Valasys

JUNE 10, 2019

An integrated ABM strategy well-orchestrated with the sales & marketing team & by employing data from omnichannel (viz. Unique Visits from Specific Target Accounts: Tracking unique visits from specific target accounts after a webinar, presentation or email campaign may imply some of the highly interested accounts.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

LeadSquared

AUGUST 13, 2019

Lead scoring plays a key role in nurturing your leads and developing a strategy that both sales and marketing can get on board with. Buying Stage. The lead ’s buying stage and time spent within the buying cycle can also indicate their readiness or likeliness to buy. Personalized Emails.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

The ABM Agency

JANUARY 15, 2021

And it’s not through webinars or Zoom meetings…. Before any money can be spent, you have to determine your strategy, goals, and initial KPIs. Do you want to speed up your average buying cycle? No matter the direction you go, your content creation strategy should be scalable and easily adjustable.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. Its one thing to know the demographics of your target audience; but it’s another thing to understand what makes your prospects make business decisions to purchase; the pain points; business needs; drivers; purchase cycles. Don’t take conversion strategy lightly. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

KoMarketing Associates

DECEMBER 8, 2015

Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. B2B buyers are exploring a number of different channels when conducting vendor. Mobile Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

SEPTEMBER 9, 2010

Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. prospect's) questions and concerns at a specific stage in the buying cycle. Many marketers develop this knowledge by creating buyer personas.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Industrial Marketing Today

DECEMBER 1, 2011

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Learn to interpret the data from your site analytics and develop customer personas.

SIC 60

SIC Peer-to-peer Buying Cycle Copywriting 60

NuSpark Consulting

JANUARY 21, 2012

By reading books from the best thought leaders in the country, a tremendous amount of insight, strategies, and tactics can be reviewed, and hopefully implemented in your firm. . The definitive overview of lead generation strategies and tactics. eMarketing Strategies for the Complex Sale. Brian Carroll. Content Marketing.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100