NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Case studies.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Vidyard

JUNE 15, 2020

Contents 1. Identify One or Two Initial Use Cases for Sales Videos 1.3 Identify One or Two Initial Use Cases for Sales Videos Video is versatile, but don’t overwhelm your team. Map out your typical sales process and then map out the type of videos you may use and embed them at the right points in the buyer’s journey.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

The ROI Guy

NOVEMBER 18, 2010

Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor. Buyers are: More frugal, reeling from two economic downturns in the past decade, and forced to “do more with less”. But how can you get started on the journey to a successful content marketing program?

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

Webbiquity

FEBRUARY 13, 2010

Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system. Divided into six sections, as an appetizer the book starts off with eMarketing Essentials , the “why&# of using content marketing for complex sales.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

The ROI Guy

SEPTEMBER 17, 2010

The question any marketer needs to ask - Are your marketing efforts adding to the clutter, or driving a valuable dialogue and as a result, connecting meaningfully with prospects to advance the buying cycle? These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Internet Fuels IT Buying Cycles According to a recent survey of 500 technology decision makers and influencers, Internet access to content is changing the way IT solutions are purchased, with buyers using on-line research to drive substantial portion of the decision making cycle on their own.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Pay-per-click ads , content , email , collateral pieces all blitzed around a launch date will give you that momentum.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

NetLine

NOVEMBER 30, 2023

But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

KoMarketing Associates

APRIL 9, 2015

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to know what buyers actually want from a vendor website. Content Marketing Disconnect.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

Inbox Insight

JULY 31, 2020

In the midst of transformation, vendors have an opportunity to capture the attention of HR tech buyers with great content, and turn cold prospects into hot leads. Understanding when and how HR technology buyers plan their budget is key when it comes to building your content strategy. How much are buyers spending?

Work Management 76

Work Management Marketing Management Research Top of Funnel 76

Webbiquity

APRIL 12, 2016

Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. What are your key messages?

Marketing Report 100

Marketing Report Marketing Strategy Marketing & Strategy Content Marketing 100