How to Convert Marketing Qualified Leads to Sales Qualified Leads
MARCH 13, 2020
Not all leads are at the same stage. Some are just visiting (leads), some know their problems (MQLs) and some are considering your product or service as a solution to their problems (SQLs). You need a strategy and a detailed lead nurturing workflow to be able to convert marketing qualified leads to sales qualified leads and then to a buyer. Lead Nurturing. Marketing Qualified Leads are in their early phase of buyer journey.