Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 29, 2011

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. They need to do the same with trade shows.

Lead Ranking 120

Lead Ranking Trade Show Lead Scoring Sales Qualified Leads 120

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. Everyone knows that digital marketing is the way to go.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Webbiquity

FEBRUARY 17, 2022

If you have original visual content to share, Instagram can be a productive platform. Every platform has tools to help marketers. Consumers no longer want to buy from faceless corporations. Traditional Marketing Isn’t Dead. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

sagefrog

NOVEMBER 14, 2023

A professional brand identity can set you apart and lend credibility to your products and services. Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner. Lead capture, analysis and follow-up.

Trade Show 163

Trade Show Product Planning Intent Data 163

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA. Here are some of the noteworthy providers. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. 2) Refine Your 30-Second Pitch.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. What is a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 180

Trade Show Tips ROI Marketing Management 180

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Relationships are less important as tools and vendors streamline media buying, from programmatic to real-time bidding.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Here’s why B2B companies are jumping into proprietary events. But the primary benefit is in cross-buying. Content production.

Conference 80

Conference Trends B2B Trade Show 80

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Identify the areas where marketing can add value.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Delivra

JANUARY 15, 2021

Ask a current customer where they go for information on their space or what events they attend. 84% of B2B decision-makers begin their buying process with a referral. With that in mind, B2B marketers should be actively trying to drive referrals. B2B customers purchase products and services to solve a problem.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Martech

AUGUST 25, 2021

Respondents on average gave it a 6 out of 10 likelihood that they would attend an in-person event in the first half of 2022. All of this suggests that the kind of attendance seen in conferences, trade shows and more before the pandemic will not return in the near future. Fitbit’s connected workspace for marketers.

Transparency 98

Transparency Work Management Marketing Management Merchandising 98

ClearVoice

AUGUST 12, 2019

Tactile marketing involves the connection between a consumer and a product. A customer’s experience of walking into a store and touching or interacting with a product on a physical level before making a purchase decision is the perfect example. This experience allows them to feel something when interacting with your products.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Heinz Marketing

APRIL 4, 2022

When you look at it pre-COVID and we were all at huge trade shows, Keyfactor would always hosts a side happy hour, a side dinner. Replicating that trade show feel is just not something we continued to leverage as part of our strategy. Dana : “Attack”, products. We don’t. Matt : Exactly.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Bluetext

FEBRUARY 12, 2020

For a top marketing agency, trade shows are essential events to attend to learn all the tricks of the trade. It is usually a one time a year event where all the major industry players convene to learn about new products, network and promote their brands. So what is a Micro-Moment?

Paid Social Agency 26

Paid Social Agency Paid Search Agency Trade Show First-Mover Advantage 26

Heinz Marketing

AUGUST 17, 2020

.” I think where the last couple of months have shifted, since in-person experiences have dissipated and now we’re a hundred percent virtual, is that people are also recognizing that there needs to be production value. They were just really excited they got to actually be in an event with you. ” Don’t worry.

Top of Funnel 136

Top of Funnel Work Management Lead Ranking Trade Show 136

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Ensure they’ll be productive by scheduling appointments with decision-makers when you’re on the phone.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Belkins

JULY 15, 2019

If you want to generate leads for B2B sales , you don’t expect the opportunity to show up at your doorstep (we know that for sure because you won’t be reading this article otherwise). Use marketing. When thousands of brands attempt to force a generic product on them, they start hating everything even remotely salesy.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When you buy a list of names, you are basically buying business cards on a list. Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

SWZD

OCTOBER 2, 2019

I grew up doing editorial work and strategy planning work around the dinner table at night, talking about the different types of marketing activities – event marketing, field marketing, how the activities my mom was doing were driving attention and brand awareness for the brands she was working with.

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Search still earns the bulk of online advertising fees because it's a gateway to other content, and perhaps because it's the easiest Web advertising to buy and optimize. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

SpotMe Blog

JUNE 2, 2021

Lead generation: Collecting the contact info of people who are interested in your products to connect with for potential sales. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. . Events and B2B Lead Generation: 4 Reasons Why It Works.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Terminus

SEPTEMBER 24, 2017

The Terminus integration with HubSpot Marketing allows B2B marketers to launch account-based advertising campaigns to amplify their message beyond the lead’s email inbox and reach the entire buying center at an account. Event Marketing. What about after an event? Using Terminus and HubSpot Together.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I interviewed Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Lead Liaison

APRIL 8, 2019

B2B companies are spending more money on events as they recognize the impact that trade shows and other corporate events have on their top line. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events. Dogmatic and Slightly Cynical View.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Martech

OCTOBER 4, 2022

Download the MarTech Intelligence Report: Enterprise Digital Events Platforms: A Marketer’s Guide. Digital events platform (DEP) companies that delivered those digital experiences saw a sudden surge in demand for their offerings. What is a digital events platform? Indicates interest in a topic or product/service.

Enterprise Management 114

Enterprise Management Marketing Management Budget Programs SIC 114

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

APRIL 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In lead generation, the job of the marketing department is to develop leads to match the buyer’s readiness to buy and the seller’s expectations of selling.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120