Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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Intent Data Lead Ranking Intent Relevance 134

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. Even when they are qualified, if you can’t properly segment your audience on firmographic and technographic references, the effectiveness of your outreach will suffer. What Is Firmographic Data? Let’s jump in.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

SalesIntel

MARCH 22, 2023

Every marketer and sales manager wants to use market segmentation to paint a more realistic image of their customer base. However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

SEPTEMBER 6, 2019

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. One method that continues to pique interest is Intent Data. So, what is intent data? The IP address is then mapped to company name.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Binary Demand

MARCH 26, 2024

In this article Introduction Intent-based Marketing Implementation Strategies Limitations Examples Conclusion [ps2id id=’implementation’ target=”/]A Step-by-step Guide to Implementing Intent-based Marketing Intent-based marketing isn’t exclusive to large corporations anymore.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

SalesIntel

MAY 13, 2024

Targeted Marketing: Understanding your audience through data analysis is crucial for targeted marketing. By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Hubspot

MAY 16, 2017

You can start this process by gathering intent data from the broader web. What is Intent Data? Intent data is generated from actions that tells you what a potential buyer is interested in. According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage.

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Zoominfo

JUNE 14, 2022

Only using native audiences: Although some social channels’ native audiences are better than others, that doesn’t mean you should rely solely on native capabilities to pinpoint your desired audience segments. It’s better to add in dynamic data that is ever-changing and always up-to-speed with your audience’s most recent behaviors.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Segment, segment, segment. Segmentation is where you can start to get really strategic with selecting target accounts. Go beyond the sale.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

SmartBug Media

AUGUST 31, 2021

Many sales organizations with successful outbound approaches use sequences, which are a cadence of one-to-one automated emails, tasks to call the prospect, reminders to follow up via LinkedIn, or writing in task reminders. Can you show me my company, so I can see the quality of data that I have actual intel on? Review Sites.

Budget Programs 87

Budget Programs Tools Hubspot Lead Scoring 87

Martech

JUNE 27, 2022

At the macro level, you can deploy AI and machine learning models to understand how your entire customer base segments into specific buying groups. This micro-level data analysis helps you determine which customers or prospects are the best to pursue with which products. Customer Intent. What it is. Processing.Please wait.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Work Management 130

Valasys

FEBRUARY 26, 2020

This mechanism of targeting is impactful, nonetheless, they ignore a large segment of the target audience, giving businesses very little control over their prospects. Account-Based advertisers need to understand that personalization is beyond segmenting. Playing with a small audience isn’t an easy task.

Advertisements 59

Advertisements Advertising Account Based Marketing B2B 59

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. Whether you are just exploring B2B data or thinking about buying it, this article will help. Let’s get started with a quick understanding of B2B data. What is B2B Data?

Ideal Customer Profiles 93

Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

6sense

OCTOBER 1, 2021

6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event. I mean the overall pipeline forecast across all segments and channels.”

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

SalesIntel

MARCH 1, 2024

Let’s explore some of the top Lusha alternatives and why they are preferred by businesses seeking to enhance their sales intelligence efforts. This limitation can be particularly problematic for businesses or individuals looking to expand their reach and engage with a larger audience.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Testing different approaches enables businesses to discern what resonates with their audience. Ignoring Data Insights Data is the compass guiding businesses through the vast sea of sales and marketing.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SalesIntel

JULY 12, 2023

In today’s highly competitive business landscape, harnessing the power of high-quality, reliable, and accurate B2B data can make all the difference between success and failure for your sales, marketing, and revenue operations (RevOps) functions. Quantity does not necessarily equate to value regarding B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 billion business prospects. return on ad spend. for 2020 by Inc.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. Whether you are just exploring B2B data or thinking about buying it, this article will help. Let’s get started with a quick understanding of B2B data. What is B2B Data?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

NetLine

JANUARY 18, 2024

What Google’s Cookie-Tracking News Means for B2B Marketers ” Despite nearly half a decade of lead time and discussion, many professionals and businesses find themselves unsure of what exactly wil happen. You need look no further than LinkedIn to see how this is playing out. But the move does align with the actions of its users.

Google 52

Google Privacy Lead Ranking Intent 52

Martech

MAY 10, 2022

But as we went through the purchasing cycle, I learned that TrustRadius had the ability to bring category level buyer intent data from the platform into our systems.”. Are they accessing pricing data? Are they accessing pricing data? Combining buyer intent with social proof. Are they just researching a category?

Buying Cycle 91

Buying Cycle Intent Ideal Customer Profiles Planning 91

SalesIntel

SEPTEMBER 8, 2021

Modern sales teams use prospect or customer data collected from various sources such as their CRM, website, apps, social media, email marketing database, and call logs to power their campaigns. For example, they could use website visitor intelligence data to know who is visiting their business website and which company they work at.

Effectiveness 52

Effectiveness Best Practices Domain Intent Data 52

SalesIntel

NOVEMBER 16, 2021

Hubspot is an inbound marketing and sales platform that assists businesses in changing the way they communicate with accounts to maximize interested and engaged prospects. LinkedIn Sales Navigator. That is the current total number of LinkedIn users. SalesIntel helps you find and use the contact B2B data you need.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Automation Services Lead Ranking Tools 98

SalesIntel

AUGUST 2, 2023

Let’s explore some of the top Lusha alternatives and why they are preferred by businesses seeking to enhance their sales intelligence efforts. Exploring Top Lusha Alternatives In the quest for superior sales intelligence, businesses are turning to alternative platforms that offer unique features and advantages over Lusha.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Outreach 40

Inbox Insight

SEPTEMBER 14, 2021

What’s more, according to our report The Holy Grail of B2B Marketing Segmentation , 90% of business professionals believe that there is usually or always one member of the decision making unit (DMU) who will try to influence the decision to match their own. Are there patterns in the type of content they share on their LinkedIn feed?

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership B2B Thought Leadership 52

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? ABM can layer onto a strategic approach to demand marketing to provide: More granular segmentation and targeting. More granular segmentation and targeting. Using intent data can complement individual data to identify qualified accounts.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Valasys

JANUARY 23, 2020

The importance of lead generation was described by author Zig Zagler in the following words: “You are out of business if you don’t have a prospect!”. Use Intent Data. Intent data reflects on the purchase intent of potential customers at different stages of their respective buying cycles.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

SalesIntel

FEBRUARY 7, 2024

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. In the case of Lake Software they’re using intent data with one of their ad providers and matched that to their ICP.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

Inbox Insight

APRIL 30, 2021

In our previous article Advance ABM Lookalikes; The Divisions within our ICP , we took a look at how to use AI capabilities to better identify and prioritize the best fit opportunities for your business. This increases the probability that your content will resonate with the best fit B2B decision makers for your business.

Marketing AI 81

Marketing AI Ideal Customer Profiles Peer-to-peer Content 81

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130