Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Think about it, a prospective buyer is evaluating your product and wants to read more about you. What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

SEPTEMBER 6, 2006

To increase traffic on your blog, Darren stresses the use of SEO (but doesn't really elaborate it on it), posting innovative content (eg: a product release on his digital camera blog), staying ahead of the trends, and picking a niche or sub-niche topic. For example, you can blog about Adsense which is a sub-niche of Problogger.

Traffic 100

Traffic Adsense Digg Ad Building 100

Anything Goes Marketing

MARCH 18, 2007

This strategy is used by marketers to try and limit the form submissions to only those people who are truly interested in your product or service. In the B2B world having a form that asks very specific questions related to your product can qualify someone out who really doesn't care to fill out all of these questions.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

JUNE 24, 2007

What is the "social glue" that will keep people coming back to your site, opening your emails and buying your products and services? A great example of this is MarketingProfs Know-How Exchange. Get the conversation started and use your team to answer these questions (perhaps the service component of your business).

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. For example, try these subject lines "Please confirm your unsubscription" or "This is the final email we are sending you". The business blog to end all business blogs.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

JUNE 22, 2008

It's been a very busy month with lots of travel thrown in. For example: "Send me Product Alerts". For example, directing newsletter registrations to the Contact Us page. Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

JANUARY 18, 2009

You may use it to highlight upcoming events, press releases and product/service updates. I have an example where a customer saw me on Twitter and posted a message on Twitter with my Twitter name ( @chadhorenfeldt ) on a product issue. This example was a positive story. Now back to our story). is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). Waterfall is center of all marketing. Only as good as your sales team buy-in.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? Marketers must think beyond the YouTube community and see YouTube for what it really is - another channel to help spread the word about your product or service to your target market.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

JANUARY 25, 2007

For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. Just because you are targeting a business, does it need to be all about newsletters and white papers? For example. It's Time to get Interactive. it would be great to hear from you.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? However, B2B companies are creating entertaining videos to draw attention to their product and services. You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. The goal is educate and keep in touch with a prospect until they are ready to buy your product or service. In this way, sales can focus on those prospects that are genuinely interested in your business.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

MARCH 9, 2008

The above examples are the tip of the iceberg. For example, a white paper that outlines a ten step plan to turn around their business using your product or service. I hope you find this interesting as the technology now exists to do this.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? Yes, your product may do all the talking but what else can you do that will reinforce your cool product? This is just plain stupid.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 29, 2006

Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. You can also include ways for them to select the emails they want to receive Survey/Feedback forms soliciting data from them - For example: what interests you the most? Don't wait a few weeks. Thanks for subscribing!

Opt-in 100

Opt-in ROI Opt-out RSS 100