The Four P's of Effective Business Blogging
FEBRUARY 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. The blogosphere is littered with dead blogs that haven't been updated in three, six, twelve months or longer.
7 Essential Tools for Business Blogs
APRIL 22, 2007
There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging.
Business Blogs: PR Tool or Marketing Tool?
NOVEMBER 30, 2006
While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR. There's an excellent post about using blogging for PR here from the Top Rank SEO blog, though the marketing vs. PR angle seems a bit confused.
Best of 2009 (So Far): Blogging for Business, Part 1
OCTOBER 13, 2009
How can you attract more traffic to your blog? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year.
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog?
Best of 2008 (So Far) - Blogging for Business, Part 1
SEPTEMBER 8, 2008
Which blogging platform is best for your needs? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? How can you get the most out of your RSS feed(s)?
The Other 6 P's of Blogging
APRIL 10, 2008
Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. Prodigious One of the original 4 Ps of blogging was persistenceâ€”writing new posts on a regular basis.
The 7 Deadly Sins of Blogging
APRIL 29, 2008
The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. syndrome in blogging, where every post is about ME, MY company, or MY product or service.
What Works Now in B2B Lead Generation, Part 2
JULY 7, 2008
This is because, as the report notes, it takes time to build external links and a significant body of content, which are critical to establishing credibility with both search engine spiders and human readers (and why persistence is one of the most vital components of effective business blogging ).
SEO for Mommy Bloggers
JUNE 10, 2008
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. Not every blog has one, though I would highly recommend it.
More on Blogging for Business
MAY 6, 2006
George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. The conclusion is "yes," despite the fact that, as George points out, "there's no real business model for turning corporate blogging into a tangible return on investment." Blogs may show up well in search engines, though I remain unconvinced at this point.
Blogging for Business
SEPTEMBER 29, 2005
Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. I've compiled everything I know and was able to find about business blogging onto these three pages: Why Write a Blog for Business ?, More ) Blogs are fast and easy to create.
Book Review: The New Rules of Marketing and PR
SEPTEMBER 18, 2007
into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0
More of the Best Website Marketing Tools
JANUARY 15, 2007
Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.
New-media seminar in Minneapolis: Using podcasting and online video to improve your business communications
NOVEMBER 10, 2006
Curious about what podcasting can do for your business? The registration deadline is November 20 (though you might be able to sneak in later if you mention this blog post). Also, check out this recent podcast from Albert: The Great Blog Debate. Joined by Mike Keliher of Provident Partners and John Havens of About.com , Albert provides an excellent guide to the possibilities, and risks, of business blogging. ** Terms: Provident Partners, St.
Looking Back at 100: Top 10 Posts
APRIL 10, 2007
On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. And the most popular post to date on the WMC blog.
Forrester on Blogging
MAY 1, 2006
Charlene Li at Forrester Research has put together a nice report on how businesses can effectively utilize blogging (free, but registration is required for non-clients), titled "Blogging: Bubble or Big Deal? " The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging. Blogs are informal conversations with customers.
More Blogs Worth Checking Out
SEPTEMBER 5, 2006
Fans of Marketing Sherpa or RainToday will be probably be familiar with these excellent marketing-related blogs, but just in case, here are four blogs recently added to the recommended blogs list on WebMarketCentral: Email Marketing Best Practices : Chris Baggott is CMO and co-founder of hosted email marketing services provider ExactTarget , and an expert on email marketing. Small Business Blogging : Andy Wibbels, author of Blogwild!:
Is Blogging Dangerous?
SEPTEMBER 11, 2006
According to this post on Workz.com , blogging "has risks that should not be ignored." While there are dangers in virtually any aspect of daily life, Housley's paranoia about blogging seems a bit overblown. Blogs are given credibility by their authors. Interestingly, Housley's article was posted just shortly after another by Michael Murray titled " Five Ways a Blog Helps You to Market Your Business." In short, blogging is good for business.
Best of the New Marketing Books
JULY 11, 2006
The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. Brian's book shows how to identify your best leads and target sales approaches; align sales and marketing to optimize both the number and quality of leads; build strong sales pipelines; and use multiple lead-generation vehicles, including email, PR, referrals, blogs, and speaking opportunities.
Blog Tools and Stuff
JULY 5, 2006
The list goes well beyond the common tools such as Pingoat and Technorati (well known and also covered in Best Practices in Blog Marketing ) to include traffic-generating and tracking tools, as well as mobile blogging. As for the stuff, Larry Bodine has written an interesting piece over at RainToday titled It's Not Too Late To Start Blogging - But It Will Be Soon. He also provides a number of tips for producing a successful blog.
Email Newsletters vs. Blogs Part 2
DECEMBER 17, 2005
My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds. Mr. Loree contended that "With direct email, you're in control of staying in touch with people and inviting them back to your site."
My Top 10 Marketing New Year's Resolutions
DECEMBER 31, 2005
I resolve to try to blog more frequently and eloquently. Best wishes to you for a happy new year, whatever your resolutions may be. ** Terms: marketing resolutions, marketing wisdom, business blogging, Moreover Technologies The portal for Web marketing strategy: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.Here are my marketing resolutions for 2006.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
Here are 10 proven ways to generate more leads from your blog. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search. On our blog , we use the Indeed Smart PopUp for WordPress.)
Better Business Blogs: Correct Those Broken Links
Writing on the Web
JUNE 17, 2016
Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Our blogs would rank high for our keywords, and life would be wonderful.
25 Non-Financial Benefits of Business Blogging
grow - Practical Marketing Solutions
FEBRUARY 6, 2012
While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” Helpful blog posts will. Why not test it with the blog community first?
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
So it’s not surprising that 76% of b2b companies and 72% of b2c enterprises now have corporate blogs. Still—not every company that blogs realizes the medium’s full potential. How can you attract more sales prospects to your blog? Optimize your blog for search?
7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
SEPTEMBER 23, 2016
Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business.
Business Blog Writing: How to Avoid Time-Suck
Writing on the Web
MARCH 5, 2015
How do you avoid time-sucking traps when it comes to blog writing ? You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Ninety minutes later, you still haven’t started a new blog post. Do you turn them into blog posts?
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. And if you haven’t subscribed to my blog, now would be a perfect time!
5 Uses for Your Business Blog
Writing on the Web
MARCH 28, 2012
Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Blog Content: Are you personal… or all business?
8 Ways to Increase Traffic to Your Business Blog
B2B Marketing Insider
JANUARY 16, 2017
The post 8 Ways to Increase Traffic to Your Business Blog appeared first on Marketing Insider Group. Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic.
The ABC’s of Business Blogging:How to be Heard above the Noise
Writing on the Web
AUGUST 21, 2014
How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. The ABC’s of Great Blogging.
Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Blogging
[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. Most of those same blogs, however, do little to generate leads, subscribers, or any other kind of measurable engagement or ROI.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Nine Blog Writing Guides.