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5 Loyalty Lessons From the GameStop Stock Surge

The Customer

The GameStop stock surge was an anomaly, but it is possible to harness the zeitgeist of that moment and apply it to a loyalty program investment. Here are five valuable lessons marketers should pocket from the GameStop trade event, from the architect or GameStop’s own loyalty program. Lesson 1: Envision a loyalty program as a business.

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

For example, CRM was bundled under Social & Relationships. Judging idea generation ability I also wanted to see how these bots did when it came to generating ideas. It would have been much more useful with more granularity. As with all AI, asking the same question multiple times can get different answers.

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B2B revenue generation: Definition, examples and 7 strategies to increase profits

Rev

Did you know that revenue generation isn’t just the responsibility of your sales team? So, if you want to ensure that your B2B company is profitable, it’s essential to have a strong revenue generation strategy that empowers each department to contribute to the bottom line. But what is revenue generation exactly?

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How to Use Shopper Generated Content to Personalize Your Emails

Litmus

Taking the extra step to make the shopping experience more personalized by showing a range of similar alternatives can help increase engagement and brand loyalty. By bundling products that are frequently purchased together or complementary of past purchases or creating add-on suggestions, you can dramatically boost sales and loyal shoppers.

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Both techniques serve as powerful tools to boost sales, maximize profitability, and cultivate customer loyalty. Merchants can generate additional revenue by encouraging customers to explore and purchase related items. Cross-selling provides benefits for both the merchant and the customer.

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Insurers: Beyond Transactions, What’s Your People Policy?

Salesforce Marketing Cloud

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Insurance onboarding frequently amounts to a series of decontextualized emails, overwhelming new customers with policy minutiae, bundling promotions, add-on features, loyalty programs, and app downloads.

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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

The right AI-based tools can help them personalize experiences at scale, automate repetitive tasks, and boost loyalty. Generative customer feedback analysis automates the task and gives merchandisers quick, actionable insights. It’s all possible with generative AI. In turn, this builds loyalty and brand love. Here’s how.