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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business. Updated Privacy-Compliance Requirements 1.

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12 High-Impact Tools for Revenue Operations Teams in 2024

Zoominfo

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. The result? Campaigns become more efficient and aligned with the company’s goals.

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8 Amazing Cross-Promotion Ideas to Triple Your Customers

Optinmonster

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

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Innovative Affiliate Marketing Tactics for E-commerce Businesses

Valasys

If you sell camping gear, find affiliates focused on outdoor activities like hiking, climbing, and survivalism. Create special offers, coupon codes or bundled discounts exclusively for customers referred by your affiliates. Cross-promotion can be a win-win. Cross-promotion through affiliates capitalizes on this.

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Advanced TV: Your Comprehensive Guide to CTV, OTT, and Channel Best Practices

Digilant

The ad might showcase the smart home devices’ features, demonstrate how they can be integrated into a modern home, and highlight special promotions or bundles available exclusively through the advertiser’s website. However, there’s a lot of nuance to understand when it comes to this fast-growing (and even-faster-evolving) channel.

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A 14-Point eCommerce Launch Checklist for New Store Owners

Optinmonster

For more information, read What Is the Difference Between Upselling and Cross-Selling? They feel that a certain product is selling fast, and so they should also secure their own share before it’s no longer available. A well-structured checklist can help you stay organized and focused on essential tasks.

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SaaS Revenue Model: How to Adopt One to Boost Recurring Revenue

Hubspot

SaaS selling — and SaaS revenue — are distinctly different from traditional sales and require a new approach to maximize their potential. This starts by creating a solid SaaS bundle that customers want to buy. Initial contracts are the first phase of SaaS selling. This doesn’t happen overnight. Unpacking the SaaS Revenue Model.