Contently

DECEMBER 3, 2020

Earlier this year, as we were planning our 2021 product roadmap, I interviewed dozens of CMOs about their approaches to measuring content marketing ROI. “This is content ROI.” None of the subjects I interviewed had actually applied multi-touch attribution to their content marketing efforts.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. But how do you really know if your marketing efforts are successful? This is measured by traffic.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. The basics of measuring inbound marketing.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. Marketing leaders across industries are wondering: How much of my marketing budget should be allocated to SEO, and what can we expect to get out of it? But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Go Beyond SEO

FEBRUARY 22, 2024

By investing in PPC campaigns, you can improve your online visibility and drive qualified traffic to your website. This, in turn, leads to higher conversion rates and an increased return on investment (ROI) for your financial firm. Investing in PPC campaigns can lead to higher conversion rates for financial firms.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

ANNUITAS

NOVEMBER 30, 2022

Do you have a marketing professional on your list this year? From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . Marketing can’t live with them, but can’t live without them.

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

Adobe Experience Cloud Blog

OCTOBER 10, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Not one lead. Now we ARE a little biased.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Adobe Experience Cloud Blog

MARCH 11, 2019

But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Today’s analytics platforms can go a long way toward delivering stronger ROI and marketing attribution.

Marketing Attribution 132

Marketing Attribution Top of Funnel Multi-Touch Attribution Social Media 132

Adobe Experience Cloud Blog

JUNE 19, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.

Account Based Marketing 134

Account Based Marketing ROI Lead Ranking Work Management 134

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? How do you get it right, measure it, improve it? You may have noticed that we’re talking about more than a marketing tactic. What’s going on here is that marketers have become storytellers and concept creators.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. If this is the case, why do so few of us measure the real impact of these initiatives? According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Envy

AUGUST 18, 2020

The sales team isn't happy with the leads. It happens so often in B2B tech companies when sales marketing are not fully aligned on their goals, messaging and who precisely they’re targeting. When you cast a wide net for lead generation, the majority of the leads are not going to be relevant for a very long time.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. But how do you really know if your marketing efforts are successful? This is measured by traffic. Know your revenue ratios*.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team?

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

ANNUITAS

MARCH 17, 2023

As customers put more and more value on personalized experiences, there’s a huge opportunity for data-driven marketing to drive growth in your organization—if you do it right. How to Define Data-Driven Marketing You’ll find many varying descriptions of what data-driven marketing means, and it can be challenging to cut through the noise.

Planning 130

Planning Allocation Paid Search Agency Ideal Customer Profiles 130

Inbox Insight

OCTOBER 9, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy revolutionizing the B2B marketing landscape. It has completely transformed how businesses approach marketing through its focus on specific high-value accounts with the greatest propensity to convert, rather than targeting a broad audience.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

Marketri

SEPTEMBER 22, 2023

Many people view marketing as a creative endeavor, but it’s really a mix of art and science. When you invest time and budget on marketing, you need to know it will pay off through a strong ROI. And therein lies the science of modern marketing. That assurance comes from data.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. What Kind of ROI Can You Expect? Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. That can increase the ROI from content marketing.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

SmartBug Media

JULY 14, 2021

Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization. What's the point of having a paid media budget?

Paid Content 105

Paid Content Cost Per Click CPC Media 105

Only B2B

SEPTEMBER 25, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is not just a goal; it’s a necessity. The landscape of the lead generation is undergoing a significant transformation. According to recent studies, 85% of B2B marketers believe that improving the quality of leads is a top priority.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Go Beyond SEO

JUNE 21, 2023

Or maybe you feel like you are putting way too much time and money into seeking out leads and landing sales. When it comes to boosting your bottom line, there’s nothing more crucial than attracting new leads and converting them into loyal customers. In other words: lead generation. Think of it like fishing.

Lead Generation 78

Lead Generation Efficiency Sales Qualified Leads Generation 78