Porch Group Media

JULY 6, 2021

In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage. Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. existing and incoming data. MediaMath).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

KoMarketing Associates

JANUARY 9, 2019

As long as social media continues to yield results for marketers, previous research suggests that they will continue to invest a large portion of their budget on this initiative.

Social Media 143

Social Media Spending Customer Surveys Budget Management 143

Sword and the Script | B2B

JULY 18, 2023

Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. Marketers have always vouched for personalization. Personalization in your marketing initiatives should be perfectly balanced, as all things should be. Personalized content has been a blessing to the world of marketing. What Do Marketers Say?

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MAY 24, 2023

Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

APRIL 19, 2023

The results of The CMO Survey for March 2023 were recently published by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association. This comes as marketing budgets as a percent of company budgets fall to 12.3%, on average, from 11.8% in February 2022.

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

AUGUST 9, 2022

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives. However, marketers are not abandoning unpaid channels altogether.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In fact, research and development budgets are 7.2% This is an increase from the 14.3%

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

APRIL 16, 2020

Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% During the same period, their spend on the Instagram feed at the end of 2019 was higher than the previous year (20.3% This statistic suggests that Marketplace could be a new channel for Facebook marketers.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

SEPTEMBER 10, 2020

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. The pandemic has caused marketers to shift their most-used tactics, and previous research has shown which methodologies are here to stay.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

KoMarketing Associates

DECEMBER 10, 2019

SageFrog recently published the “2020 B2B Marketing Mix Report,” and statistics showed that most B2B marketers (56%) will have at least the same budget to work with in the coming year. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

KoMarketing Associates

JANUARY 18, 2019

Participants were specifically asked a series of questions about content marketing, which included insight into ROI, quality of leads, and overall success. Statistics showed that 61 percent of respondents are now publishing content multiple times per week. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching in-person to virtual events (69%).

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

B2B Marketing Directions

JULY 26, 2015

Meeker's report is filled with interesting statistics, and I recommend that you take the time to read it. But are high-level media consumption statistics a reliable guide for how companies should spend their advertising and marketing dollars? You can obtain a copy of the report here. If you accept this assumption, Ms.

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Porch Group Media

MAY 21, 2019

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 335

Trends Planning Enterprise Management Paid Search Agency 335

Top Rank Marketing

DECEMBER 1, 2023

MediaPost The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp] When it came to the most important goals among marketing leaders, 2023 saw boosting revenue and sales at the top spot, followed by better alignment between marketing and sales, and raising brand loyalty through customer relationships — (..)

B2B Marketing 137

B2B Marketing Search Marketing B2B Multi-Channel 137

Sword and the Script | B2B

JANUARY 30, 2024

B2B spends too much to be careless with unsubscribe In B2B marketing , we spend a lot of time and money getting an email address. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires. It’s hard to reach your goals when 20% of it walks away every day.

Customer Surveys 77

Customer Surveys Email Marketing Planning Act-On 77

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Source : AMR International B2B Online Marketing Assessment and Forecast to 2013. Interactive spending will climb 9.2%, to $51.5 billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 134

Marketing AI B2B Marketing B2B Marketing Management 134

Spiralytics

SEPTEMBER 11, 2023

Formula: Total marketing spend / Total leads generated in campaigns Average Facebook Ads Cost-Per-Engagement (CPE) This ad type quantifies the average cost for each engagement with your ad, including likes, shares, comments, and clicks. A typical CPE campaign would amount to an average of ₱4.64 ($0.082) , per US statistics.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? It’s tough to say definitively since this statistic can really depend on individual social media preferences.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Heinz Marketing

JANUARY 24, 2024

By understanding customer preferences and behaviors, businesses can target their marketing efforts more precisely, leading to higher conversion rates and better ROI on marketing spend.

CRM 110

CRM Marketing AI Marketing Management Customer Satisfaction 110

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals.

Enterprise Management 98

Enterprise Management Marketing Management Allocation Paid Search Agency 98

Martech

JULY 25, 2022

Like other marketing software solutions, marketing performance management can be achieved with an integrated platform or by assembling a “stack” of point solutions to do the job. Its purpose is to help marketers allocate future spend and bring it in line with business goals. appeared first on MarTech.

Marketing Attribution 106

Marketing Attribution Enterprise Management Work Management Marketing Management 106

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Here are some key statistics highlighting its continued importance and evolution: 1.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Building a B2B social media strategy is the first step to creating a successful social media marketing plan. The costs can vary drastically based on how many platforms you use, ad spend, how active you are (i.e.,

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. Content is King Content marketing remains a cornerstone of any successful B2B marketing strategy. Here are some key statistics highlighting its continued importance and evolution: 1.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Sword and the Script | B2B

AUGUST 8, 2023

The rewards for doing so are outsized, according to McKinsey, “Leaders who successfully create personalized connections with customers can boost marketing spend efficiency by 10% to 30%.” click image for higher resolution) * * * The full report has a lot more interesting statistics and is well worth a read.

Case Studies 81

Case Studies Case Study Advertising Benchmark Paid Search Agency 81

Webbiquity

NOVEMBER 3, 2020

Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. Optimizing marketing spend, investing in automation, and using new tech to reduce office expenditures can help any company reduce its day-to-day expenses.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ). The gambit will work again, and is already succeeding.

Social Media 113

Social Media Budget Programs Facebook Research 113