KoMarketing Associates

SEPTEMBER 10, 2020

Gartner recently released Part 2 of “The Annual CMO Spend Survey,” and statistics showed that 69% of B2B marketers intend to increase their budget for digital advertising, while 18% expect to dedicate at least the same amount as before.

Spending 166

Spending Marketing Report B2B Marketing Advertisements 166

Zoominfo

FEBRUARY 19, 2018

We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices. 48 Social Selling Statistics to Help You Close More Deals. of social salespeople spend 5-10% of their time on social media ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Why do Top Brands Consider Statistics to be an Important Aspect? Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

KoMarketing Associates

MAY 24, 2023

Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

EveryoneSocial

SEPTEMBER 28, 2021

That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. What Is Word-of-Mouth Marketing? on the 5 point scale.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Sword and the Script | B2B

JULY 18, 2023

Below is a list of statistics in a logical order around the marketing and sales cycle – with links to the source beneath each entry. I should note that while most are explicitly relevant to B2B marketing , a few are not, yet I felt they had a certain level of applicability to B2B and so I have chosen to include them.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

JULY 6, 2021

In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage. Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. existing and incoming data. MediaMath).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

ClearVoice

JUNE 24, 2021

That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. Here's a look at the top content marketing statistics and trends and how you can make the most of them. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. LinkedIn (81%), Instagram (71%) and Twitter (59%) were also some of the top platforms utilized by B2B marketers. one year later.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

AUGUST 9, 2022

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives. However, marketers are not abandoning unpaid channels altogether.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. of the overall budget. In turn, overall marketing spending is expected to rise 13.6% over the next 12 months.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8%

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

AUGUST 25, 2021

Despite the challenges that often come with paid search, new research indicates that marketers are still willing to work with this tactic in order to reap the potential benefits. Merkle recently published its “Digital Marketing Report” for the second quarter of 2021. Statistics suggested that marketers’ spend on paid search rose 8.7%

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

Outgrow

DECEMBER 26, 2019

19 Personalization Statistics you Need To Know In 2019. Marketers have always vouched for personalization. Personalization in your marketing initiatives should be perfectly balanced, as all things should be. Personalized content has been a blessing to the world of marketing. What Do Marketers Say?

Statistics 70

Statistics Personalization Outgrow Purchase Intent 70

KoMarketing Associates

APRIL 16, 2020

Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% During the same period, their spend on the Instagram feed at the end of 2019 was higher than the previous year (20.3% This statistic suggests that Marketplace could be a new channel for Facebook marketers.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. Other obstacles include budget cuts (74%), advertising investments and planning (69%) and switching in-person to virtual events (69%).

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

KoMarketing Associates

JANUARY 18, 2019

Participants were specifically asked a series of questions about content marketing, which included insight into ROI, quality of leads, and overall success. Statistics showed that 61 percent of respondents are now publishing content multiple times per week. A Rise in Social Media Marketing Spend.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

KoMarketing Associates

DECEMBER 10, 2019

SageFrog recently published the “2020 B2B Marketing Mix Report,” and statistics showed that most B2B marketers (56%) will have at least the same budget to work with in the coming year. About 41% stated that they expect to see an increase in budget as they look to reach their primary goals.

Marketing Report 159

Marketing Report Allocation B2B Marketing B2B 159

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Sword and the Script | B2B

JANUARY 30, 2024

B2B spends too much to be careless with unsubscribe In B2B marketing , we spend a lot of time and money getting an email address. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires. click the image for higher resolution) 1.

Customer Surveys 79

Customer Surveys Email Marketing Planning Act-On 79

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 323

Trends Planning Enterprise Management Paid Search Agency 323

Spiralytics

SEPTEMBER 11, 2023

With the country being home to millions spending substantial time on Facebook, unsurprisingly, 44.1% Formula: (Total cost of campaign / Total impressions) x 1000 Average Facebook Ads Cost-Per-Lead (CPL) Facebook continues to be a lead generation beast , and CPL measures how much you spend on Facebook ads to get new leads.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Metadata

OCTOBER 6, 2021

We looked at every data point we have access to, from spend and impressions to clicks and leads to MQLs—then all the way to opportunities and closed deals. But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% advertising market recorded a rise in year-over-year ad spending, with a 3.2 October marked the fourth consecutive month that the U.S.

B2B Marketing 106

B2B Marketing Search Marketing B2B Multi-Channel 106

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. Statistics from small and medium businesses show that automation tools can reduce or eliminate these tasks entirely, making a big difference in day-to-day workflows. Embrace AI.

Marketing Budget 242

Marketing Budget Marketing AI Work Management Budget Programs 242

Porch Group Media

MAY 21, 2019

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 is expected to expand some 3.5

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

B2B Marketing Directions

JULY 26, 2015

Meeker's report is filled with interesting statistics, and I recommend that you take the time to read it. Meeker included a slide in the 2015 edition that compared the time people spend consuming various types of media with the amount of advertising spending devoted to those media channels. If you accept this assumption, Ms.

Statistics 40

Statistics Allocation Mobile Advertising Media 40

Martech

JULY 27, 2022

A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals.

Enterprise Management 91

Enterprise Management Marketing Management Allocation Paid Search Agency 91

Martech

JULY 25, 2022

One in which we could look at every sale and determine which touchpoints were effective at delivering ROI and which represented wasted spend. Like other marketing software solutions, marketing performance management can be achieved with an integrated platform or by assembling a “stack” of point solutions to do the job.

Marketing Attribution 100

Marketing Attribution Enterprise Management Work Management Marketing Management 100

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? It’s tough to say definitively since this statistic can really depend on individual social media preferences.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Marketing’s effectiveness can be quantified and justified. The CMO spends money at the CEO’s request.

ROI 117

ROI Paid Search Agency Advertising Agencies Planning 117

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. of the total.

Spending 120

Spending Media Mobile Advertising Forrester 120

Heinz Marketing

JANUARY 24, 2024

By understanding customer preferences and behaviors, businesses can target their marketing efforts more precisely, leading to higher conversion rates and better ROI on marketing spend.

CRM 100

CRM Marketing AI Marketing Management Customer Satisfaction 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Convince & Convert

MAY 17, 2016

Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. When asked where they plan to spend the most money in the next year, survey participants were more likely to mention Instagram than Twitter.

Social Media 113

Social Media Budget Programs Facebook Research 113