KoMarketing Associates
MARCH 8, 2023
Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021.
KoMarketing Associates
APRIL 19, 2023
Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. The majority of marketers (69.9%) now spend most of their time managing the present, rather than just 30.1% in February 2022.
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KoMarketing Associates
JULY 6, 2022
Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels. Specifically, 10.1% goes toward social advertising, while 9.8% is dedicated to search advertising. Approximately 9.3%
KoMarketing Associates
JULY 14, 2021
Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives.
Marketing Insider Group
MAY 1, 2023
more likely to tag a product on TikTok than on any other platform Source: TikTok American users spend an average of 46 minutes on TikTok every day, adding up to about 37 billion video views a month! The post The Can’t-Miss List of Video Marketing Statistics (with Sources) appeared first on Marketing Insider Group.
KoMarketing Associates
NOVEMBER 23, 2021
Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. Litmus recently published the “2021 State of Email Engagement” report, and statistics showed that, on average, customers now spend just 10 seconds reading an email.
KoMarketing Associates
JUNE 2, 2021
At the moment, the majority of B2B marketers (85%) say that they are not spending enough time on amplification in their content marketing programs. Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.
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