INDUSTRY INSIGHTS YOUR PEERS ARE READING
Between 2014 and 2016, 90 percent of the world's data was created. When you take into account that 2.5 quintillion bytes of data are created daily, then you can see how massive "big data" is. data management MORE
Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. MORE
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. MORE
Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. MORE
Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement? MORE
If a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it could be an inconvenience to the competition who is trying to climb your walls. MORE
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. MORE
For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. MORE
It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. MORE
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted. MORE
How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. MORE
As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. MORE
If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration). Sell new solutions to your current customers/marketing (Product Development). MORE
Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea. MORE
By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. MORE
Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation MORE
A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. MORE
Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. MORE
Warning: This post contains all the Game of Thrones spoilers. Seriously, turn away if you haven’t yet watched the season finale. You good? Great. I was ready for anything during the season finale of Game of Thrones last night. MORE
Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I’ve never been to a B2B Marketing Conference before. So I wasn’t entirely sure what to expect from the SiriusDecisions Summit in Austin, TX. MORE
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. MORE
It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. MORE
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry MORE
Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts. MORE
It’s a harsh, competitive world out there, but you’re ready to tackle it anyway. You have the idea, you have the passion, and all you need is some essential know-how to take the world by storm. However, some would say that especially when it comes to business, beginnings can be tough. MORE
Are you aware that personalization is the key to connecting with and converting prospects into customers? MORE
On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal. MORE
Marketing Insider Group
MAY 22, 2019
Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results.
KoMarketing Associates
MAY 21, 2019
Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.
Marketing Insider Group
MAY 20, 2019
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.
Act-On
MAY 16, 2019
Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.
Customer Experience Matrix
MAY 19, 2019
Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement?
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
MAY 21, 2019
It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance.
KoMarketing Associates
MAY 17, 2019
As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects.
Reachforce
MAY 17, 2019
Are you aware that personalization is the key to connecting with and converting prospects into customers?
Act-On
MAY 21, 2019
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading the charge. Corporate Marketing Automation Technology Industry
Speaker: Kerry Bodine and Lindsay Sykes
The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.
Webbiquity
MAY 16, 2019
By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually.
Contently
MAY 20, 2019
Warning: This post contains all the Game of Thrones spoilers. Seriously, turn away if you haven’t yet watched the season finale. You good? Great. I was ready for anything during the season finale of Game of Thrones last night.
Reachforce
MAY 15, 2019
Between 2014 and 2016, 90 percent of the world's data was created. When you take into account that 2.5 quintillion bytes of data are created daily, then you can see how massive "big data" is. data management
Modern Marketing
MAY 17, 2019
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX).
Advertisement
Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Biznology
MAY 20, 2019
We’ve arrived at another cultural assimilation – the point at which a new concept or technology becomes absorbed into the social fabric as something that’s new and interesting and soon to be taken for granted.
Marketing Insider Group
MAY 21, 2019
It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads.
Contently
MAY 15, 2019
My favorite TikTok meme is a bit called “ I smell pennies.” ” Every video begins with someone holding a bunch of pennies. The person says, “Finally. Now I can keep these pennies to myself.”
Ignite Tech
MAY 17, 2019
Countless marketers, frustrated by what seems like an onslaught of never-ending demand generation problems, are turning to data for a solution. This, in and of itself, is a great idea.
Advertisement
Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Modern Marketing
MAY 21, 2019
A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience.
The Point
MAY 16, 2019
One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software.
Marketing Insider Group
MAY 15, 2019
How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap.
Biznology
MAY 21, 2019
If a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it could be an inconvenience to the competition who is trying to climb your walls.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
LeadCrunch
MAY 16, 2019
Or, Gidget Goes to SiriusDecisions Summit 2019. Cards on the table? I’ve never been to a B2B Marketing Conference before. So I wasn’t entirely sure what to expect from the SiriusDecisions Summit in Austin, TX.
Modern Marketing
MAY 15, 2019
Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them.
Contently
MAY 20, 2019
On May 2, Burger King announced a new line of boxed meals called Real Meals, a competitive riff on McDonald’s Happy Meals. Burger King’s Real Meals include the Blue Meal, Salty Meal, Yaaas Meal, and DGAF (Don’t Give a F ) Meal.
Marketing Insider Group
MAY 16, 2019
For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Measure Up Marketing
MAY 16, 2019
If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration). Sell new solutions to your current customers/marketing (Product Development).
Biznology
MAY 17, 2019
It’s a harsh, competitive world out there, but you’re ready to tackle it anyway. You have the idea, you have the passion, and all you need is some essential know-how to take the world by storm. However, some would say that especially when it comes to business, beginnings can be tough.
Modern Marketing
MAY 20, 2019
Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts.
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