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It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. MORE
Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Although that’s important to be sure, some would argue that what we say internally is just as, if not more, important. MORE
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. MORE
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences. MORE
Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? MORE
It’s tough getting your business or brand to stay top-of-mind for your audience. But with strategic content curation, you can become the go-to industry source they’re looking for. There’s one problem, though: So. Content. Those three words probably sum up the internet as a whole. MORE
If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online. MORE
The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer. MORE
How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line. MORE
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! MORE
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. MORE
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power. MORE
There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level. MORE
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy …. MORE
The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought. MORE
Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. MORE
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past. MORE
Contributed post. As an individual, choosing how to invest your money (jump in on GameStop? Hmm, maybe best not) can be stressful. But as a business owner , making investments on behalf of your company can be a make-or-break decision that, understandably, requires significant time and consideration. MORE
With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads. MORE
Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own. MORE
Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. MORE
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? MORE
Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. MORE
Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. MORE
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. MORE
Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game. MORE
Marketing Insider Group
MARCH 1, 2021
It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role.
Zoominfo
MARCH 1, 2021
Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.
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Marketing Insider Group
FEBRUARY 23, 2021
Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions.
SendX
FEBRUARY 26, 2021
With the increasing use of innovations, it is not a big deal to capture your audience and find new opportunities for selling. This journey starts with the capture of leads.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Zoominfo
FEBRUARY 27, 2021
Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Webbiquity
FEBRUARY 23, 2021
Businesses have been trying for eons to gain competitive advantage by better understanding their customers. But the challenge today is very different from even the fairly recent past.
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up.
SendX
FEBRUARY 26, 2021
Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry. Strengthen your business and stay in contact with your clients by upping your email game.
Zoominfo
FEBRUARY 22, 2021
Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Influitive
FEBRUARY 22, 2021
Measuring your customer advocacy and community program’s success is critical for growing membership, boosting engagement, and delivering even better customer experiences.
KoMarketing Associates
FEBRUARY 24, 2021
The COVID-19 pandemic is having an impact on the way marketers do business, and new research shows that its effects are farther reaching than previously thought.
SendX
FEBRUARY 22, 2021
How many unread emails do you have in your inbox? 12000? This is also the case for your subscribers' inbox. They get hundreds of emails everyday but only 5-10 get opened. And the ones that get opened have a catchy, power packed, irresistible subject line.
Biznology
FEBRUARY 25, 2021
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us!
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
KoMarketing Associates
FEBRUARY 23, 2021
Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else.
Marketing Insider Group
FEBRUARY 22, 2021
Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways?
BuzzSumo
FEBRUARY 24, 2021
It’s tough getting your business or brand to stay top-of-mind for your audience. But with strategic content curation, you can become the go-to industry source they’re looking for. There’s one problem, though: So. Content. Those three words probably sum up the internet as a whole.
Zoominfo
FEBRUARY 28, 2021
There’s more to prospect contact data than phone numbers, job titles, and company pain points. In your CRM and other communication tools you can find valuable information, known as relationship intelligence, that goes beyond the surface level.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Biznology
FEBRUARY 22, 2021
How’s that for an attention-getting headline?! I promise, though: it’s not click-bait. I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. It’s even simple and straightforward advice. Unfortunately, that doesn’t make it easy ….
Measure Up Marketing
FEBRUARY 23, 2021
The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer.
Marketing Insider Group
FEBRUARY 22, 2021
If you want to boost your online presence, one of the best things you can do is claim your Google business listin g. Especially if you just started marketing your business , Google My Business is a great launching point. Today, most people and business buyers look for products and services online.
Webbiquity
FEBRUARY 27, 2021
Contributed post. As an individual, choosing how to invest your money (jump in on GameStop? Hmm, maybe best not) can be stressful. But as a business owner , making investments on behalf of your company can be a make-or-break decision that, understandably, requires significant time and consideration.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Zoominfo
FEBRUARY 26, 2021
Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation?
Biznology
FEBRUARY 24, 2021
We’re pleased to feature the most recent podcast from our Consultants Collective member, Dana Look-Arimoto. We all have a voice. The key is to find it, and more importantly, understand when to use its power.
Hootsuite
FEBRUARY 24, 2021
Your Instagram bio is your chance to introduce your brand on Instagram. It’s a small space, but when used effectively it can be very powerful. In this post we’ll look at some great Instagram bio examples and give you all the tips you need to create one of your own.
Marketing Insider Group
FEBRUARY 24, 2021
Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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