Vision Edge Marketing

MAY 13, 2025

Its easy to be sucked into the vortex of now but good leaders will almost always be thinking about tomorrow. These leaders consider what changes are required to prepare the organization for the future and how big a change should be made to get there. They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success.

Urgency Marketing 198

Urgency Marketing Marketing & Strategy SWOT Marketing Management 198

Customer Experience Matrix

MAY 11, 2025

As someone who has spent his career tracking new technologies, Ive long been fascinated by how those technologies spread over time. The standard model of technology diffusion , developed by Everett Rogers and based on New Deal studies of how farmers adopted new crops, offers the familiar segmentation of users into innovators, early adapters, early majority, late majority, and laggards.

Marketing Management 156

Marketing Management Lead Ranking Tools Paid Search Agency 156

WordAgents

MAY 8, 2025

Finding good content writing agencies is like finding a partner who understands the needs and goals of your business. While filing a blog calendar or outsourcing articles is important, an agency that can scale with you as you evolve means a lot more. Take a moment to ask yourself: Why do you need a writing agency? Maybe you want to boost your search rankings, engage your audience, or convert visitors into customers.

Paid Search Agency 195

Paid Search Agency Advertising Agencies Ad Agencies Work Management 195

Martech

MAY 8, 2025

“We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after years of helping companies tackle these challenges, I’ve watched the same pattern unfold: millions spent on martech solutions that deliver a fraction of the promised value.

Work Management 88

Work Management Marketing Management Lead Ranking API 88

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Hinge Marketing

MAY 13, 2025

Professional services firms have two primary paths to growth. They can grow organically, gradually expanding their client base and territory over time. Or they can grow by acquiring other businesses that complement theirs. Each approach has its upsides and downsides. Organic growth usually comes with lower financial risk and allows you to build a tight-knit teamso you can enjoy the fruits of the brand equity and goodwill youve cultivated over time.

Contingency Planning 71

Contingency Planning Acquisitions Work Management Case Studies 71

Salesforce Marketing Cloud

MAY 7, 2025

Gross profit margin (GPM) is a key financial metric that measures your company’s profitability. It represents the percentage of net revenue you make that exceeds the cost of goods sold (COGS). GPM provides valuable insights into your companys operational efficiency and pricing strategies. As a small and medium business (SMB) , understanding this metric is crucial for leveraging data to improve your performance.

Marketing AI 83

Marketing AI Work Management SMB Marketing Management 83

Trade Press Services

MAY 12, 2025

Corporate values are the fundamental principles that guide an organizations decisions and actions. These values form the bedrock of a companys identity and articulate what it stands for. An organizations culture reveals how these values manifest themselves in everyday workplace realitythe behaviors and attitudes that shape employee experiences. Culture is values in action.

Paid Search Agency 71

Paid Search Agency Practices Tips Branding 71

Martech

MAY 8, 2025

Despite marketing technologies’ promise, organizations still struggle to link their efforts to measurable business outcomes. Platforms like Salesforce offer structured ways to track campaigns, but turning data into clarity for most teams remains a challenge. Operational inefficiencies, fragmented workflows and inconsistent data inputs continue to stand in the way.

Marketing Attribution 77

Marketing Attribution Lead Ranking ROI Automation 77

Litmus

MAY 8, 2025

Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? With so many factors that go into your deliverability from email list hygiene to your sender scoreits important to do a thorough check of each element on a regular basis.

Deliverability 71

Deliverability CAN-SPAM Domain Phishing 71

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

ATAK Interactive

MAY 12, 2025

You've got HubSpot and Salesforce talking to each other. Great! Your contacts, companies, deals, and activities are flowing between systems. But here's where things get tricky what about all that specialized business data that doesn't fit into those standard buckets? This is where custom objects enter the picture, representing both the most powerful capability in both platforms and the most complex aspect of HubSpot Salesforce integration.

Hubspot 78

Hubspot Contacts Activities Companies 78

Industrial Marketing Today

MAY 12, 2025

Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital brochure, its not just outdatedits underperforming. As you probably already know, the industrial buying journey has changed over the last few years.

Marketing Websites 78

Marketing Websites Buy Design 78

Navigate the Channel

MAY 8, 2025

Social media is noisybusinesses are vying for attention every second. But what makes one post stand out from a sea of polished ads, curated grids, and templated captions? The answer is simple yet powerful personalization. People connect with people, not logos or slogans. By adding a human touch to your brands social presence, you can create genuine relationships that foster trust, loyalty, and, ultimately, growth.

Social Media 65

Social Media Personalization Media Storytelling 65

Martech

MAY 8, 2025

Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Figma Buzz Built for brand and marketing teams, Buzz is a collaborative design space for creating visual assets at scale while maintaining brand cons

Design 74

Design Tools Marketing AI Buzz 74

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

MAY 12, 2025

Imagine a world where your business resolves customer issues before they even arise. Sounds futuristic? Its happening today. Customers expect more than just reactive support; they crave anticipation and personalized attention. Around 73% of customers expect companies to understand their unique needs , and expectations are only growing. Small and medium businesses (SMBs) that use artificial intelligence (AI) for proactive customer service not only meet these expectations but also gain a competiti

SMB 75

SMB Marketing AI Work Management Marketing Management 75

ATAK Interactive

MAY 9, 2025

Businesses today expect more from their websitesbetter personalization, easier updates, tighter integrations, and improved performance. Most traditional CMS platforms werent built for this level of sophistication. Enter HubSpots Content Hub: an enterprise-ready, all-in-one platform designed to give developers flexibility, marketers agility, and decision-makers complete visibility.

CMS Development 78

CMS Development Marketing Websites Hubspot Content 78

SocialPilot

MAY 8, 2025

If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. Take Spotify, for example. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.

Social Media 59

Social Media Analysis Process Media 59

Sprout Social

MAY 7, 2025

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. And one of the most reliable social media apps for doing so is WhatsApp. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.

Work Management 70

Work Management Marketing Management Software Paid Search Agency 70

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

MAY 8, 2025

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization. Furthermore, 37% said its better to be fast and wrong than right and slow when adopting technology.

Marketing AI 68

Marketing AI Lead Ranking Enterprise Management Lead Scoring 68

Salesforce Marketing Cloud

MAY 8, 2025

Shoe Carnival is a leader in family footwear and the brand is growing at a rapid pace. The expansion of the companys digital presence through recent acquisitions means that all eyes are on the digital storefront experience. With a small but mighty engineering and product team, Shoe Carnival needs flexibility, operational efficiency, and minimal technical debt.

Best Practices 59

Best Practices eCommerce Acquisitions Domain 59

ATAK Interactive

MAY 8, 2025

In the B2B landscape, growth isn't just a goalit's a complex journey with evolving needs at every stage. Your RevOps requirements at $1M in revenue look vastly different from those at $10M or $50M. The good news? RevOps as a Service is built specifically to scale alongside your business evolution.

Service 78

Service Business B2B 78

Spiralytics

MAY 8, 2025

When looking for marketing automation and Customer Relationship Management (CRM) options, you’ll see HubSpot standing out as a market leaderand for good reason. It’s a powerful cloud-based platform offering tools for CRM, marketing, sales, customer service, and content management. But if you’re based in the Philippines, you may be wondering: Can you actually use HubSpot here?

Hubspot 62

Hubspot Marketing Automation Services Work Management Marketing Management 62

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Single Grain

MAY 11, 2025

Every marketing dollar you invest needs to prove its worth. As businesses scrutinize their digital strategies more closely than ever, conversion rate optimization (CRO) testing frequently lands in the spotlight. Is CRO testing worth it? Will systematic experimentation with your website elements deliver meaningful returns, or is it just another marketing buzzword promising more than it produces?

Analysis 52

Analysis ROI Multivariate analysis Lead Ranking 52

Orange Owl Blog

MAY 10, 2025

Unicorn Chronicles BharatPe Success Story: 5 Impactful Lessons for Every Entrepreneur Vivek Goel May 10, 2025 Share : Table of Contents Introduction In Indias rapidly evolving digital payments landscape, BharatPe has emerged as a transformative force, enabling millions of small merchants to embrace cashless transactions. Launched in 2018 by Ashneer Grover and Shashvat Nakrani , BharatPes mission was clear: empower offline retailers with a free and interoperable QR payment system.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Small Business Marketing 52

Salesforce Marketing Cloud

MAY 13, 2025

Have you ever walked around Connections and wondered, where are my people? Well, now you know exactly where they are. For the first time, we will have a dedicated Connections Community Hub space for marketers, by marketers. Connections will June 11-12 in Chicago. The Community Hub will be by the registration desk in Campground, Level 3. This space will only feature content from Trailblazers.

Communities 64

Communities Paid Search Agency Work Management Marketing Management 64

Valasys

MAY 13, 2025

Attorneys face mounting pressure to deliver exceptional service while managing overwhelming workloads. The legal landscape is rapidly evolving, and law firms now utilizing virtual support staff to streamline operations and reduce costs. This shift toward remote work solutions isn’t just a passing trendit’s transforming how successful law firms operate, allowing attorneys to reclaim valuable time and focus on what matters most: practicing law and serving clients.

Work Management 52

Work Management Efficiency Training Pricing 52

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Video Marketing

MarketJoy

MAY 8, 2025

In the competitive world of IT services, lead generation is important for growth and ensuring you remain ahead of the game. If its strategies are tailored to the IT sector, your business in the IT sector has a better chance of improving lead quality and maximizing the number of leads. That said, here are some top lead generation best practices and strategies for IT services: In-Depth Market Research Step one is knowing who your target market is.

Lead Generation 59

Lead Generation Webinar Metrics Service Account Based Marketing 59

Single Grain

MAY 13, 2025

Creative advertising is undergoing a dramatic transformation. As consumers encounter thousands of marketing messages daily, standing out requires more innovation. The most successful brands are leveraging creatives that capture attention, forge meaningful connections with audiences, and drive measurable results. What separates winning campaigns from forgettable ones isn’t just bigger budgets or flashier effectsit’s the implementation of creative trends that resonate with today’

Paid Search Agency 52

Paid Search Agency Creativity Advertising Agencies Trends 52

Orange Owl Blog

MAY 8, 2025

Unicorn Chronicles Oxyzo Financial Services Success Story: 5 Core Lessons for Every Entrepreneur Vivek Goel May 8, 2025 Share : Table of Contents Introduction In Indias fast-growing but credit-starved SME sector, timely and tailored financing remains a pressing challenge. Traditional lenders are often too slow, too cautious, or too rigid in their processes leaving millions of small businesses underserved.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SME 52