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How to Build a Successful Blog Content Strategy from Scratch

Marketing Insider Group

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

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LinkedIn Newsletters: Everything You Need to Know to Get Started

Trade Press Services Newsletter

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

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Go-to-Market Intelligence: Rewriting the Marketing Playbook

Zoominfo

The traditional go-to-market playbook is dead. Sales and marketing teams that once relied on high-volume outreach to hit their numbers are seeing diminishing returns. Minor changes to outdated processes a bit of automation here, another tech solution there simply wont be enough to drive sustained growth in the AI era. To stand out today, companies must focus on precise targeting and intelligent engagement, aligning their motions to the ways buyers actually make decisions.

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Accessible social media posts: Engaging everyone in your B2B network

Oktopost

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. But even great content can disappear into the algorithm without making an impact if it isnt accessible. When that happens, its a loss for content creators because it limits their reach. Even worse, poor accessibility can give the impression that a brand doesnt care about making its content available to people who cannot see the text and images and are using tools that read the pos

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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ChatGPT growing as a traffic referrer, reshaping search behavior, report says

Martech

Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Thats according to new Semrush ( disclosure: MarTech is owned by Semrush ) analysis of 80 million lines of global clickstream data from the second half of 2024.

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Transforming Sales with AI: Expert Insights on Smarter Prospecting and Accelerating Conversions

Zoominfo

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Instead, using AI effectively is about finding new opportunities and building deeper relationships, which ultimately lead to faster conversions.

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Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees

Ahrefs

I still believe that links should be a part of your SEO strategy, but they shouldnt be your whole strategy. A while back, I answered the question, Do links still matter for rankings? by disavowing all links to a few blogs.

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B2B Integrated Marketing: A Complete Strategy for Growth & ROI

sagefrog

Success in B2B marketing isnt just about delivering the right message. Its about delivering that message at the right time, through the proper channels, and in a way that resonates with key decision-makers. B2B buyers engage with brands across multiple platforms, making consistency and strategic coordination essential. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

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How to run DeepSeek locally on your computer

Martech

Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to set it up using Docker and Open WebUI for a seamless, ChatGPT-like experience while keeping your data private and under your control. With the right configuration, your Mac mini can handle fine-tuning, text generation and retrieval tasks without needing a dedicated server.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

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How Workflow Automation in CRM Can Boost Efficiency

Marketing Insider Group

Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.

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7 AI in social media examples to inspire your strategy

Sprout Social

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

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Why Email Open Rates Are Still Relevant for Marketers

Salesforce Marketing Cloud

Email open rates have long been regarded as a key performance indicator (KPI) for email marketing campaigns. The value of knowing there’s an active subscriber behind an address, and that they are interested in your product or service, opens up the possibility of driving future sales. However, over the last several years, the narrative has shifted around the email opens they aren’t being considered a reliable metric of engagement.

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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

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Has the Super Bowl always been this important to marketers?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Has the Super Bowl always been this important to marketers? A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967.

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How to Maximize the Marketing Impact of a Webinar

Marketing Insider Group

In the realm of content marketing, countless businesses have relied on webinars to generate new business. A webinar can be an incredibly powerful tool, costing little, yet making a big impact. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy. Create an Excellent Recording Strategy First and foremost, you need to have an excellent recording strategy in place.

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Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

Content Marketing Institute

Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.

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The Best AI Content Optimization Tools for 2025

Ahrefs

Great optimization tools can identify missing topics and keywords, suggest and refine headers and titles, generate meta-data, and show tons of useful information about your competitors articles. If you arent using an optimization tool, you probably should.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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SEO for Manufacturers in the Age of AI: How Google’s Search Generative Experience is Reshaping Search Results

Industrial Marketing Today

SEO for manufacturers, or organic SEO for manufacturers, has undergone a seismic shift in the past year. While Googles AI Overview is still in its experimental phase, early data indicates that its already influencing search rankings dramaticallyimpacting up to 100% of complex queries while prioritizing contextually relevant content. (Source: Search Engine Journal).

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How to resolve unassigned traffic in GA4

Martech

Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Heres why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups.

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Overcoming Common Goal-Setting Pitfalls in Business

Trade Press Services

Goal setting is supposed to be the blueprint for success, but for many businesses, its a road to frustration. Despite having clear intentions, many companies fall short of achieving their goals due to common missteps in planning, execution, and alignment. These pitfalls arent always obvious, but they can sabotage even the best strategies. The good news?

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How Avoma gained 7.5K LinkedIn followers in just 5 months!

Oktopost

In this episode, Mohamed Azhar reveals how he grew Avomas LinkedIn following by a whopping 7.5K without spending a single dime on ads. Get ready to take notes! Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary How did Avoma gain 7,500 new LinkedIn followers in just five months, without spending a single dollar on ads?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Build an SEO Topical Map (With Template)

Ahrefs

It helps you: Make it easier for users to navigate your website Signal to search engines that your content comprehensively covers a topic Become an authority in a given industry or niche In this guide, youll learn how to make … Read more ›

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How AI in Content Syndication Gives You a Competitive Edge

Only B2B

Structural economic changes have tightened the buying climate. This makes it harder for businesses to capture and retain buyer interest. 55% of B2B buyers now report longer purchase cycles. So, engaging them with the right message at the right time is now essential. This is where content syndication plays a pivotal role. However, standing out in a crowded digital space is not easy.

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Data literacy for marketers: What you need to know

Martech

Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.

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Valentine’s Day 2025: How brands can connect with buyers

SmartBrief - Marketing

Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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How Do AI Content Detectors Work? Answers From a Data Scientist

Ahrefs

AI-generated content isnt as simple to spot as old-fashioned spun or plagiarised content. Most AI-generated text could be considered original, in some senseit isnt copy-pasted from somewhere else on the internet.

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10 Marketing YouTube Channels You Need to Subscribe to

Visitor Queue

As a marketer, it can be difficult to keep up with industry best practices, trends, and tools. But, fortunately thanks to marketing YouTube channels, you can keep up to date with these best practices in an easy to consume format. Whether you want to improve your social media marketing, SEO, content creation, or any other […] The post 10 Marketing YouTube Channels You Need to Subscribe to appeared first on Visitor Queue Blog | Identify Website Traffic.

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