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Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. MORE
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? MORE
When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. MORE
Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. MORE
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. MORE
The post Analyzing Online Communities: 44 Stats & Facts to Take Away for 2021 appeared first on Higher Logic. Explore 2021 research from The Community Roundtable’s annual report. These 44 stats will help you understand key findings and orient yourself for the rest of the year ahead. MORE
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my. MORE
It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market. Link Building MORE
Have you ever tried copycat marketing? You pick a competitor, either aspirational or adversarial, learn what kind of marketing seems to be working for them, and then copy it. Did it work? I’ll bet it did; kind of. MORE
I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs. MORE
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the intersection of digital marketing, security, and privacy. MORE
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. MORE
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification. MORE
High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . MORE
Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. MORE
“Bill and Melinda Gates are getting divorced. I guarantee you $100 right now: Public relations.”. I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works. MORE
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. MORE
As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. MORE
Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. MORE
30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts. MORE
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. MORE
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. MORE
Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. MORE
Last month, I attended the Break Sh!t t event hosted by Terminus. It was a fun format and the short sessions from standouts including Andrew Davis , Katie Martell , Oli Gardner , Sangram Vajre , and more, were compelling. MORE
Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. MORE
Operating in 15 countries, and serving more than 40,000 customers across Europe, you could say that NFON has already achieved a fair measure of success and brand recognition. Why settle for yesterday’s accolades? MORE
Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my.
Marketing Insider Group
JUNE 16, 2021
Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own.
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Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike.
Tomorrow People
JUNE 15, 2021
Operating in 15 countries, and serving more than 40,000 customers across Europe, you could say that NFON has already achieved a fair measure of success and brand recognition. Why settle for yesterday’s accolades?
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Zoominfo
JUNE 16, 2021
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
JUNE 16, 2021
Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content.
Marketing Insider Group
JUNE 15, 2021
When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears.
Webbiquity
JUNE 17, 2021
Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality.
Zoominfo
JUNE 15, 2021
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual.
Speaker: Bryan Naas, VP of Sales Productivity at Braze
Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.
Biznology
JUNE 16, 2021
It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media.
KoMarketing Associates
JUNE 15, 2021
As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels.
Webbiquity
JUNE 15, 2021
Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure.
Zoominfo
JUNE 14, 2021
“Bill and Melinda Gates are getting divorced. I guarantee you $100 right now: Public relations.”. I’m on a call with Bryan Tunick, a ZoomInfo sales team lead, and he is trying (admirably, but without much luck) to explain to me how our ZoomInfo Intent works.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Biznology
JUNE 14, 2021
The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the intersection of digital marketing, security, and privacy.
Sword and the Script
JUNE 15, 2021
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification.
Marketing Insider Group
JUNE 16, 2021
Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks.
Marketing Interactions
JUNE 13, 2021
Last month, I attended the Break Sh!t t event hosted by Terminus. It was a fun format and the short sessions from standouts including Andrew Davis , Katie Martell , Oli Gardner , Sangram Vajre , and more, were compelling.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Hinge Marketing
JUNE 14, 2021
High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. .
Go Beyond SEO
JUNE 17, 2021
Have you ever tried copycat marketing? You pick a competitor, either aspirational or adversarial, learn what kind of marketing seems to be working for them, and then copy it. Did it work? I’ll bet it did; kind of.
Oktopost
JUNE 14, 2021
Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel.
Marketing Insider Group
JUNE 15, 2021
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
Content Marketing Institute
JUNE 15, 2021
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators?
SEMrush
JUNE 14, 2021
It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market. Link Building
Higher Logic
JUNE 15, 2021
The post Analyzing Online Communities: 44 Stats & Facts to Take Away for 2021 appeared first on Higher Logic. Explore 2021 research from The Community Roundtable’s annual report. These 44 stats will help you understand key findings and orient yourself for the rest of the year ahead.
ClickZ
JUNE 14, 2021
30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
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