Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 124

Advertising Agencies Paid Search Agency Brand Identity Branding 124

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 94

Media Brand Identity Branding Storytelling 94

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. My work on an AI-driven education platform showcased this capability.

Marketing AI 111

Marketing AI Storytelling Content Budget Programs 111

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Differentiate your brand. Your content —and brand — go viral.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

Creativity 218

Creativity Studies Classified Ads Storytelling 218

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Convince & Convert

AUGUST 8, 2013

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach.

Social Media 141

Social Media Communities Storytelling Media 141

Marketing Insider Group

MARCH 21, 2023

Forget about mass marketing – Seth Godin recommends that you focus on the idea of tribes instead to hone in on an audience that feels passionately about your brand. In fact, he shares that Newton’s 2nd law, Heisenberg’s uncertainty principle, and thermodynamics are the key to understanding the fundamentals of effective brand marketing.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Contently

OCTOBER 11, 2019

In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable content will help these firms stand out in a sector constrained by regulations and misleading information. AbbVie | Scientist Rock!

Creativity 167

Creativity Examples Content Marketing Planning 167

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher. On TikTok, the hashtag now has over 97.2

Brand Identity 95

Brand Identity Branding Budget Programs Communities 95

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 84

Communities Work Management Thought Leadership Design 84

Contently

JUNE 29, 2021

The site earned a Digiday Content Marketing Award for Best B2B Branded Content Site in its first year thanks to a blend of unique research, reporting, and insights. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights. Recovering Together.

Storytelling 127

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 127

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

Social Media 91

Social Media Media Brand Identity Branding 91

Contently

JULY 30, 2018

John Fox is the executive director of content for athenahealth, a brand that has been a Contently client for years. Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Let the message guide the format.

Storytelling 165

Storytelling Top of Funnel Enterprise Management Work Management 165

Sprout Social

DECEMBER 16, 2020

To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. They take storytelling to a new level. They foster community over advertising.

Creativity 116

Creativity Curation Communities Storytelling 116

Brandpoint

SEPTEMBER 29, 2023

With the bewitching holiday just around the corner, now is the perfect time for PR pros to summon their creativity, armed with insights from the National Retail Federation (NRF). PR and comms professionals can look to a variety of branded content solutions that will help drive brand awareness during this season.

Trends 62

Trends Campaigns Tips Brand Identity 62

Content Standard

FEBRUARY 27, 2024

This week, we spoke with TikTok’s Global Head of Business Marketing, Sophia Hernandez, about the evolution of brand storytelling from the importance of diversity and risk-taking to the innovative strategies shaping the future of content and brand marketing on platforms like TikTok.

Paid Search Agency 86

Paid Search Agency Storytelling Marketing & Strategy Communities 86

Content Standard

NOVEMBER 11, 2016

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. To some extent, the process worked, and it was comfortable for the brand’s leadership. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Three Ingredients for Brand Narratives. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 315

Social Media Social Marketing Planning Tips 315

Content Standard

JULY 5, 2018

As such, you need to strike a balance by giving your audience an enriching content experience while subtly promoting your brand. It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. Why Your Brand Shouldn’t Be the Main Focus.

Storytelling 65

Storytelling Brand Identity Branding Lead Ranking 65

ClearVoice

SEPTEMBER 12, 2019

Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling.

Storytelling 66

Storytelling Examples Work Management Lead Ranking 66

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Content Standard

APRIL 19, 2024

With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. This is a familiar story in marketing. Let’s start with a high-level look at platform usage.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Content Standard

MAY 6, 2024

How can your brand keep up? He is a renowned author, speaker, and consultant sought after by major brands and institutions worldwide. His research focuses on the impact of branding on behavior and lifestyle, and the drivers of purchases beyond product functionality.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Brand strategy, customer loyalty, and innovative technology are paramount. Customization produces brand loyalty. As a result, you will: Boost brand awareness. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Buffer

DECEMBER 3, 2020

Their strength is in their community. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I started out as a producer working for brands like ABC Sports, Microsoft, and Disney.

Storytelling 56

Storytelling Process Brand Identity Branding 56

Contently

JULY 30, 2018

John Fox is the executive director of content for athenahealth, a brand that has been a Contently client for years. Don’t skimp on storytelling. I may be accused of oversimplifying, but I think content marketing is really just great storytelling aligned to explicit business outcomes. Let the message guide the format.

Storytelling 113

Storytelling Top of Funnel Enterprise Management Work Management 113

ClearVoice

NOVEMBER 26, 2018

With consumers' attention spans being less than that of a goldfish, visual storytelling is more important to #ContentMarketing than ever! Here are 10 visual storytelling tools to make your content more relevant. Are you incorporating visual storytelling as part of your content marketing strategy? Click To Tweet.

Storytelling 106

Storytelling Tools Top of Funnel Best Practices 106

Webbiquity

FEBRUARY 13, 2020

That said, there are still brands focused on simply pushing out more content—often at the detriment to the quality of what’s produced. Finding creative ways to re-use content extends its benefits and increases your content ROI. Digital marketing is becoming more centered on the customer journey than on telling the brand’s story.

Marketing AI 298

Marketing AI Planning High Quality Lead Storytelling 298

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. But one thing that B2B brands can capitalize on is influence. Influencer marketing might not be for you and your brand at the current moment, but influential voices will always matter.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Content Standard

JANUARY 31, 2019

While some marketers may feel like they just stumbled into the plot of Christopher Nolan’s Inception , this multi-content experience is quickly becoming a reality as more brands start exploring serialized video content and long-form visual storytelling. We Now Return to Your Regularly Scheduled Brand Programming.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Anyword

MAY 30, 2019

Here at Keywee, we’re privileged to work with hundreds of the world’s leading storytellers. For this installment of the series, we spoke with Nick Fortunato, Vice President, Custom Content and Head of Studio @ The Knot Worldwide , owner of The Knot , WeddingWire , The Bump and other lifestage brands.

Storytelling 81

Storytelling Brand Identity Branding Advertising Agencies 81