KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. This is followed by improving brand awareness (46%) and increasing website traffic (33%). B2B Marketers and Content Amplification.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Martech

MARCH 27, 2024

The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. Brand safety. Image: IAB. Strength in numbers.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. More consumers are watching premium content like live events and major studio films through streaming apps.

Brand Identity 106

Brand Identity Branding Ad Exchange Advertising Agencies 106

Marketing Insider Group

NOVEMBER 28, 2022

Marketing suffers from a poor job of branding. While advertising is a form of marketing, it is not the only thing, or the biggest thing marketers do, or the thing that delivers the best marketing results. Many CMOs still measure their success based on the size of their budget, and the awareness of their brand.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Martech Advisor

NOVEMBER 8, 2019

In this article, Darren Guarnaccia, Chief Product Officer, Crownpeak, writes about how marketers can enhance content creation using voice technology. Investment in voice-enabled content is strong, with even the BBC planning to launch a digital voice assistant, code named Beeb, that will work on all smart speakers, TVs, and mobile devices.

Brand Identity 105

Brand Identity Branding Marketing Automation Services Content 105

Martech

AUGUST 25, 2021

To make this happen brands must constantly keep track of the known and pseudonymous information about people. Top brands make sure they know who they are talking to and deliver the best possible experiences based on what they know about them. The path to incredible customer experience. Publishers want to monetize their content.

Brand Identity 99

Brand Identity Branding Domain Mobile Advertising 99

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Stevens & Tate

MARCH 10, 2020

It should come as no surprise that a strong mobile presence is indispensable in today’s market. Whether your company is just starting up or has reached the point of maintain a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your ecommerce business.

Mobile Marketing 83

Mobile Marketing eCommerce Budget Programs Mobile Advertising 83

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Stevens & Tate

JUNE 5, 2023

People often use branding and marketing interchangeably, but the two are distinctly different. Knowing how they differ is crucial to executing specific campaigns with branding or marketing goals. Neil Patel says that “ where marketing ends, branding begins.” What is Branding?

Brand Identity 59

Brand Identity Branding Advertising Agencies Paid Search Agency 59

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Scoop.it

JUNE 1, 2021

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.

Curation 55

Curation eCommerce Content Marketing Brand Identity 55

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Programmatic targeting allows brands to deliver their message in ways they know will resonate most deeply within consumers’ psyches. Dynamic ad insertion and CTV.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. But while it seems like there’s an endless wealth of content possibilities, that’s not always the case. What Virtual Reality Can Do. Sample a product. ” 2.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. Lead with brand strategy.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ads Mobile Advertising 109

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 121

Martech Advisor

JANUARY 9, 2020

Couple that with increased ad-blockers and changing ways of content consumption, which has given rise to the new arena of mobile advertisements. Brands in the future can survive when they are present in synergized ways instead of being obstructive. Learn More: Opt In, Opt out – 5 Trends in Mobile Advertising.

Advertisements 73

Advertisements Advertising Mobile Advertising Brand Identity 73

SmartBrief - Marketing

AUGUST 14, 2023

While it may seem surprising, it’s not that I believe that brands should outsource all marketing. The most common complaints from brands are effective measurement, planning of a comprehensive social media strategy and allocating resources. When it comes to mobile application development, this approach is more amplified.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandwatch Marketing

MARCH 7, 2023

social media accounts 91% of retail brands use 2 or more social media channels 81% of all small and medium businesses use some kind of social platform Internet users have an average of 7.6 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. As brand awareness increases, so will leads and customers.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

SocialPilot

APRIL 25, 2024

Creating content is just one piece of the puzzle. Whether you’re a seasoned content creator or just getting started, knowing how the ins and outs of YouTube Studio can simplify your workflow and put you in charge. There are various ways to access YouTube Studio on both your desktop and your mobile device.

Youtube 67

Youtube Copyright Ideal Customer Profiles Advertising Agencies 67

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

Contently

MARCH 21, 2017

While the internet has made it possible for brands to reach consumers just about anywhere there’s a Wi-Fi connection, much of the advertising industry still seems to take a U.S.-centric Here are three UK brands that aren’t just keeping up—they’re getting out ahead. centric approach to marketing coverage.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Without thеsе numbеrs, your brand is nothing but a thеory. Why do Top Brands Consider Statistics to be an Important Aspect? This, in turn, enables brands to create a morе personalized and enjoyable еxpеriеncе for each customer.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. Brands like Acura see metaverse activations as a way to reach untapped audiences and new customers. Image: IAB.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Planning Work Management 110

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52