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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Kindness opens many doors online

Biznology

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. Bloggers have a lot of baggage. Sign up for our emails here.

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I’m an influencer, pay me more!

Biznology

While our discussion did include issues of the day, it didn’t include much of anything about the conventions in Cleveland and Philly. Lucky for me, a major focus of our time together was influencer marketing. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully. Like this post?

PR 80
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Add For Immediate Release to your podcast queue

Biznology

During our hour and thirty-seven minutes together, face-to-face via video Skype, we covered a lot of ground: The U.S. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Sign up for our emails here. 76BrandFilms, a video studio.

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You can’t ignore the power that search holds for your business

Biznology

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms. Like this post?

Business 197
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3 Ways People-Powered Marketing Can Make Your Brand Stronger

Convince & Convert

When people talk about thought leadership in business, it’s usually with some sort of public relations slant. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool. Continue the conversation on our Facebook or Google+ pages.

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.