Navigate the Channel

JANUARY 10, 2024

But how do you measure what defines you? Let’s review what content KPIs are, why they matter and how they can empower your online efforts. They vary by industry and business, but they should always be well-defined and able to show progress toward achieving an identified goal.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

APRIL 14, 2023

What are KPIs? For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!”

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmartBug Media

DECEMBER 10, 2020

SaaS organizations are laser-focused on their ability to drive high volumes of sustainable growth in a short amount of time. Building strong momentum to sustain your SaaS organization through growth and expansion is paramount. What Makes SaaS Unique? Yet the potential impact for SaaS organizations who get it right is monumental.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hubspot

OCTOBER 26, 2020

Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. Below, let's look at SEO KPIs you should measure to track success. Organic Search KPIs. Organic traffic. So, what does that mean?

Cost per Acquisition 98

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 98

Adobe Experience Cloud Blog

MARCH 19, 2018

Ads have no quantifiable value unless they deliver leads or sales you can measure. If you have don’t have a blog or resources section on your website, maybe you need to build the business case for content marketing to present to less fearless marketing executives. And what powers those channels? Click To Tweet.

Cost Per Click 134

Cost Per Click Lead Ranking Content Marketing Budget Programs 134

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Sana Commerce

AUGUST 2, 2023

SEO, or search engine optimization is not typically top on the list of priorities for B2B organizations. That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Adobe Experience Cloud Blog

JUNE 6, 2018

If you can’t analyze what works and prove its value, the program may not be as successful as you think. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Example Goal: Generate more leads. Transform goals into KPI’s.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Envy

FEBRUARY 13, 2021

These are the top guns in any organization, and large purchases get signed off by at least one of them, so consider them when forming marketing personae. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients. Churn rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

SmartBug Media

NOVEMBER 9, 2020

Because of this, you need to figure out the key metrics for your organization that will create the most success. We are going to dive into some specific senior care sales and marketing metrics that you should follow so you can track your occupancy rates. Determine what’s moving the needle. What is a KPI?

Paid Search Agency 104

Paid Search Agency Marketing Qualified Leads Lead Ranking Top of Funnel 104

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

MAY 30, 2022

Sales and Marketing professionals use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. It is a common belief that the more blogs you publish, the more leads you will get.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. There are two ad formats to choose from once you and your team set your campaign goals: display and search. Hop straight to it here :).

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Convert

APRIL 12, 2021

Well, what if your test isn’t actually a loser? What if it’s a winner in disguise? And if it is a loser, what if a losing test is actually a good thing? We share a process you can follow so you can fully analyze your tests step by step and feel confident about what you’re seeing, win or fail.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. In 2022, lead generation was established as the foundation of most organizations’ growth strategies, with a reported 50% of marketers ’ emphasis on lead generation, making it a top priority.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Valasys

AUGUST 14, 2020

Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. Thus, there is clearly a huge difference between customers’ expectations of quality content on the social platforms and what the brands are creating. Introduction. Set Your Priorities and Conversion Goals.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Moz

FEBRUARY 20, 2020

Plus, don't miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. I put together difficulty, volume, and organic click-through rate, which are some of the metrics that you'll find. Video Transcription.

Keywords 81

Keywords Click Rate Funnel Advertising Lead Scoring 81

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. This is a huge percentage jump since 71% in 2018. If prospects have discovered pain points and begin searching for solutions to them, this is your opportunity - right at the initial stages - to grab your prospects attention.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Hinge Marketing

MARCH 26, 2020

So how should you market your firm? And where should you be spending your marketing budget? And this transition has real implications on how firms like yours should approach marketing. . But what exactly do we mean by “digital content strategy”? A Marketplace in Transition. Digital Content Strategy Defined.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

B2B Marketing Insights - WE

MARCH 25, 2022

This blog post will discuss some of the best SEO strategies for b2b companies. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. So if you’re looking to take your business to the next level, make sure to read this blog post!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Anyword

JANUARY 4, 2022

Because of this, any marketer looking to make an organization future-proof has to identify better ways of marketing. Leading brands always find a way to appeal to their customers without taking over their day or moving into their space without permission. What is Content Marketing? Why is Content Marketing Important?

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. LEAD GENERATION. Any videos, blogs, movies, games that the user consumes comes under content creation. On internet people are bombarded with trends, reels or advertisements, for example, what’s the first thing that comes into mind for CRED advt.? So what’s the big deal of Content? OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Business Privacy Policies Demand Generation 52

accelerate agency

SEPTEMBER 10, 2021

Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? What Does a SaaS Salesperson Do? What Is SaaS Sales? What makes SaaS sales different from other kinds of sales? What Is the SaaS Sales Process? Generating leads. SaaS Sales Cycles. The SaaS Sales Model.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

seo.co

JANUARY 25, 2023

Search engines see links as votes of confidence. Trying to track down and replace broken links in articles, blog post, and web resources requires a lot of time and manual effort. It can also damage search rankings and put a squeeze on organic inbound traffic. We can’t seem to find the page you were looking for!

Link Building 98

Link Building SEO Ad Building Domain 98

SocialPilot

FEBRUARY 11, 2024

Identify influencers whose engagement rates surpass [specified percentage], indicating high audience interaction. AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. Influencer Identification First things first: You need to identify the right influencer.

Sales Management 90

Sales Management ROI Planning Work Management 90

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The goals and KPIs will vary based on the campaign and company, however the 10 metrics listed below will be meaningful to any B2B organization. . #1.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Recommended Resource: Need more website traffic?

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Anyword

JANUARY 4, 2022

Because of this, any marketer looking to make an organization future-proof has to identify better ways of marketing. Leading brands always find a way to appeal to their customers without taking over their day or moving into their space without permission. What is Content Marketing? Why is Content Marketing Important?

Content Marketing 40

Content Marketing Planning Work Management Marketing Management 40

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Largely because they don’t track the source of their website’s traffic and leads sources. As for paid search ?

Traffic 343

Traffic Paid Search Agency Research Marketing Websites 343