Exo B2B

NOVEMBER 21, 2019

I keep repeating that the best medium is the blog. According to the study, it’s social networks that overtake all the others, namely blogs and newsletters. While content marketing assets like blog posts have the chance to achieve considerable organic reach, the CMI report also showed that 84 per cent use paid distribution.

Studies 45

Studies Top of Funnel B2B Digital Marketing Funnels 45

Litmus

OCTOBER 28, 2021

For more on this concept, head to Alice’s blog post on why emails are like stairs and how you can take the next step today. Jon reminds us that a boss or client may have opinions that aren’t necessarily supported by facts, so make sure they’re confirmed with A/B testing before moving forward. Watch out for the HIPPO. Join us next year!

SMS 88

SMS ROI Email Marketing Advertising Agencies 88

The Lead Agency

NOVEMBER 10, 2019

The general public’s opinions of the manufacturing sector are varied and, in many cases, people will view your business as they do any other in the industry. By sharing different types of collateral that offer real value to customers, you can build ongoing, meaningful relationships that promote brand loyalty and advocacy.

Top of Funnel 48

Top of Funnel Paid Search Agency Advertising Agencies Digital Marketing Funnels 48

Scoop.it

MARCH 26, 2019

This includes blog posts, external content, best practices and tools. Informative blog posts. Ebooks and whitepapers. Add Value with Blog Posts. This content can include blog posts, ebooks, whitepapers, webinars and more. There are other ways to add value beyond “how to” blog posts. Case studies.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Hubspot

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values. Video Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Integrated B2B

NOVEMBER 7, 2019

This curated content should clearly express your unique selling points and needs to be distributed via multiple channels such as your website, social media accounts, third-party sites, newsletters and blogs, to name a few. Influencers like popular bloggers and Instagrammers are ideally the ones you want hashtagging and blogging about you.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Hubspot

OCTOBER 18, 2018

From the very early days of cave walls, clay tablets and papyrus to the modern era of eBooks, the publishing industry has undergone many major changes. 1940-1970: The first eBook is published, although historians disagree on which one was truly first. 2000s: Social media sites like Facebook and Twitter emerge, as does blogging.

Paid Search Agency 76

Paid Search Agency Custom Publishing Work Management Budget Programs 76

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. So in my opinion it is more the live experience which will help to sell and share. Instead, let your customers in on the secret.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

seo.co

DECEMBER 30, 2020

For example, you can include short-form blog posts, long-form blog posts, photos, videos, podcasts and audio content, and even massive eBooks. Better yet, create pieces of content that utilize multiple mediums at once; for example, you can include more embedded photos and videos in your blogs. Be original.

Link Building 83

Link Building Social Media SEO Ad Building 83

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. link] [link] Patrick Tucker RT @jaybaer: The "influentials" of tomorrow–people who post too much opinion today. population. The answer may surprise you.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Optinmonster

MARCH 16, 2020

For instance, if you want to show a specific lead magnet only to visitors who are reading blog posts from a specific category, you can do that. They also set expectations by telling you that they’ll be emailing you once per week, and they introduce you to their blog. They also recommend some fellow Crayon marketers to follow.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Referral Rock

NOVEMBER 1, 2019

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Loyalty 45

Hubspot

NOVEMBER 10, 2015

If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions. The least overrated marketing tactics were blogging (1%) and collateral development (2%). Would their answers vary that much? Here's what we found.

Paid Content 28

Paid Content Tactics Top of Funnel Advertising Agencies 28

Directive Agency

MAY 24, 2017

These campaigns center their content around a call to action, motivating readers to record their information before accessing the content (“Want to read this awesome eBook? This may entail offering loyalty programs or discounts, sending consistent newsletters or even event invitations. Fill out this form for a free download!”).

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. To get started, here are a few ways to start showcasing your buyers’ product opinions: Add more customer reviews throughout your online store.

eCommerce 204

eCommerce Tactics Budget Programs Work Management 204

Hubspot

JULY 10, 2013

Give away something -- for free -- to help build community or customer loyalty. You don’t have be rolling in dough to give something away; it can be anything from a branded sweatshirt, to an exclusive ebook, to a free desktop background, to your expertise on a difficult subject matter. When You Could Use This in Marketing.

Planning 28

Planning Paid Search Agency Inbound Marketing Thought Leadership 28

Scoop.it

APRIL 12, 2022

This way, they will come to highly regard your opinions and develop a sense of loyalty to your brand that will lead them back to you whenever they require a product or service related to what you’re offering. And if your ebook turns out to be really helpful, you can build an even bigger and loyal community around it.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy Marketing Strategy Personalization 100

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Gizmodo and other tech blogs. And guess what? Thank you to everyone who reads Convince & Convert.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Navigate the Channel

SEPTEMBER 13, 2023

Each of these is hefty on its own, let alone combined as a single blog post. If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

AUGUST 10, 2010

Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? We know that a g… [link] [link] Darlene Hull Rt @jaybaer Why Influence Mining is the Next Gold Rush: Inherently, we understand influence. It’s in our DNA. Beamer & Co.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Oktopost

OCTOBER 14, 2021

Blog Posts. Articles published on company blogs or as guest posts to attract attention, show authority, or add value for the reader. Crafting a brand narrative is one of the best ways to increase customer loyalty. It’s difficult to know what will perform effectively without getting outside opinions. Whitepapers.

Copywriting 142

Copywriting Top of Funnel Marketing & Strategy B2B 142

Porch Group Media

DECEMBER 9, 2019

Nurture, Renewal Reminder, Loyalty, VIP, Thanks for Purchase. Marketing Tech Blog). Traditional opinion is that it’s best to place your CTA above the fold to reduce the need for scrolling, but as seen in the QuickSprout statistic above, some users need more of an explanation about the offer before following through. Acquisition.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Convince & Convert

APRIL 8, 2010

I would never, ever, ever write this blog post on my iPad (although people that bought the external keyboard for it might disagree). The virtual keyboard is barely better than the iPhone, and you still cannot touch type. You can’t save or store files. There’s no USB port. Or CD drive. Or ability to run two programs at once.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

ClearVoice

JULY 12, 2023

Nurture long-term customer loyalty and create brand ambassadors. By folding these elements together, you create an unforgettable customer experience that sets your brand apart. And the benefits don’t stop there. Content marketing can also: Showcase your brand’s authenticity by being honest and transparent.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. I am not suggesting that your blog and the other is parallel in every aspect, they are not. Great post. Having said that, I really like your point of view. I especially like to hear about the benefits to non-profits.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Martech

APRIL 8, 2024

Lead generation: The first hello Whether through cold outreach, newsletter sign-ups or offering valuable resources like ebooks or webinars in exchange for an email address, this first interaction is your opportunity to make a great first impression and lay the groundwork for a relationship that could evolve into a loyal customer.

Loyalty 124

Loyalty Email Marketing Blast Campaigns Marketing Automation Services 124

Seismic

MAY 11, 2022

Key content: blog posts, articles, videos, press releases, infographics, social media. Key content : whitepapers, ebooks, research reports, webinars. Constant communication is key to developing customer loyalty. Key content: promotions, loyalty programs, events, surveys, feedback opportunities. Consideration stage.

Top of Funnel 52

Top of Funnel Examples Case Studies Case Study 52

Anyword

FEBRUARY 4, 2020

In this blog post, we’ll teach you how to use a content-based funnel and paid distribution on Facebook to convert casual readers to loyal members, and loyal members to paying subscribers. For others, it’ll be intriguing opinion pieces. Our eBook, Using Content to Convert, covers the topics discussed here in greater depth.

Top of Funnel 53

Top of Funnel Distribution Cost per Acquisition CPA 53

Computer Market Research

OCTOBER 18, 2016

Include them on Blog Post s—By featuring a backlink to your partner’s website, you introduce their audience to you, and your audience to them. Post Comments —Engage with your partner’s audience by getting involved in post-blog discussions with links back to your website. Solely focuses on self-promotion instead of sharing value.

Advertising Agencies 60

Advertising Agencies Paid Content Advertising Channels Work Management 60

Computer Market Research

OCTOBER 18, 2016

Include them on Blog Post s—By featuring a backlink to your partner’s website, you introduce their audience to you, and your audience to them. Post Comments —Engage with your partner’s audience by getting involved in post-blog discussions with links back to your website. Solely focuses on self-promotion instead of sharing value.

Advertising Agencies 60

Advertising Agencies Paid Content Advertising Channels Landing Pages 60

seo.co

NOVEMBER 1, 2021

Staying ahead of your competition means being more visible, being more trusted, being more valuable, and encouraging greater loyalty. Its main purpose will be to improve customer understanding of your app and increase customer retention and loyalty. Opinion pieces. A Long-Term Investment. Let’s explore each of these in turn.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Scoop.it

MARCH 17, 2020

Blog posts based on original research. However, longform blog posts, with the addition of your own conclusions and opinions alongside the data you gathered, might be the best way to present original research. As demonstrated by Orbit Media’s research , the longer the blog post, the better the results.

Top of Funnel 59

Top of Funnel Promotion B2B Thought Leadership Sales Qualified Leads 59

Convince & Convert

MARCH 16, 2010

IMO, following friends and conversing with them makes sense, but using twitter as a portal to updates from entertainment, news sources, and blogs from a single source via a mobile device is what keeps me engaged with the service [link] unruh ann has a point – it's all about the content.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125