SmartBug Media

SEPTEMBER 24, 2021

Don’t fall into a routine with your content, especially your blog! There are so many things you can do to spice up your marketing moves that will drive conversion and provide intriguing value. The Blogging Game as We Know It. Your blog should be the center of your content marketing strategy. Trading out services.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

BOP Design

MARCH 26, 2018

We’ve all been there, staring at a blank screen willing great blog topics into existence. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the idea that B2B blogging is boring because it isn’t if you pick the right topics.

Tips 56

Tips Work Management B2B Marketing Management 56

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy. The Benefits of Guest Blogging. Guest posting on high-quality websites is an effective inbound marketing technique.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? View the webinar recording.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Rev

JANUARY 11, 2023

And that’s what we’re going to show you how to do in this blog post! Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales. How big are the teams that end up using your product?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

SmartBug Media

APRIL 6, 2023

The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. How do businesses use buyer personas to inform marketing strategy? How do you find data to create buyer personas?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JANUARY 5, 2023

Midway through the movie, McConaughey and the team of scientists arrive at their first planet to explore, one situated in close proximity to a black hole. Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. Too much time passes. .

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SmartBug Media

OCTOBER 12, 2022

So how can we encourage that conversation and increase our conversion rate with quality leads? Understanding how the visual layout affects people’s experience and behavior can help us optimize our forms to be easier and more enjoyable to complete. Pro tip: For the best conversion rate, mitigate the number of clicks it takes to convert.

Contacts 84

Contacts Optimization Conversion Conversion Rate 84

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. What to Include.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

SmartBug Media

APRIL 24, 2023

You may have the best cybersecurity services in the business, but unless your prospects know you're there, they'll go with the competition. Google will lead them to your SEO-optimized article, “Tips to Keep Your Network Secure in 2023.” We’ve taken the first step toward achieving our goal of lead nurturing.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

sagefrog

NOVEMBER 14, 2023

A professional brand identity can set you apart and lend credibility to your products and services. Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. What to Include.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Rev

JULY 5, 2023

A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. What is a go-to market strategy? Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

SmarkLabs

JUNE 13, 2022

Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. In this B2B marketing strategy framework, we provide insights on how to develop a manageable strategy for an early market team. Check out ? Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

FEBRUARY 24, 2021

When COVID-19 first hit last year, many companies sent out pandemic-related emails, while others stopped sending marketing emails altogether. As a marketer, you’re probably still asking yourself, “Should we keep email marketing the old way? Should we keep selling our services as usual and pretend nothing is happening?”

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Not only does this impact our personal lives on a regular basis—i.e. But, it also impacts our professional lives as well—i.e. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmartBug Media

JUNE 23, 2020

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned: Our job is hard (yes, I said it!). SaaS marketers are increasingly being asked to connect their efforts back to revenue growth. And yet, tying marketing efforts back to revenue is not always easy. OK, we’re finally here.

Marketing Attribution 97

Marketing Attribution ROI Top of Funnel Lead Ranking 97

Zoominfo

DECEMBER 13, 2018

But, we say, if you aren’t using YouTube to hone your skillset, pick up new tips and tricks, or stay up-to-date on industry news, you’re missing out. Featured Video: How to Solve the Scale-Productivity Paradox of a Fast-Growing SDR Team. Head over to the HubSpot YouTube channel for a wealth of inbound sales resources.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

RDIGS

JUNE 13, 2023

Your content marketing strategy must start with a deep knowledge of your target customers. In this blog, we’ll teach you everything you need to know about driving growth for your business with content marketing. What is Content Marketing?

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

SmartBug Media

OCTOBER 7, 2020

The more you’re able to promote messages that build trust by making a personal connection, the faster seniors and their families will become comfortable with your brand’s senior living services. Create trust, and you’ll generate new leads , land more conversions, and set the stage for your whole senior care marketing campaign.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

SmartBug Media

SEPTEMBER 23, 2020

Content Marketing has been a popular theme during the first day of INBOUND this year. Our SmartBug ® strategists and consultants have compiled today’s session highlights and are sharing their top insights around the different sessions that took place today around Content Marketing. Pro Tip: Better yet, use both!

Top of Funnel 119

Top of Funnel Content Marketing Urgency Marketing Content 119

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. You now know that visitor is considering your services. In the example below, a lead has just submitted a form on a landing page for SmartBug Media’s Agile Planning for Remote Teams Templates Bundle.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Marketing Insider Group

JULY 19, 2010

Representatives must be prepared for the follow up call, and have additional assets ready Training our representatives for the call is an integral part of the success of any program. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Hubspot

SEPTEMBER 16, 2019

Now, billboard advertising isn’t your typical inbound marketing methodology. Plus, if companies like MINI can incorporate inbound marketing elements in their billboard advertising, you can, too! If you’d like to design your own, however, check out the billboard design tips in the next section. Billboard Design.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Paid Search Agency 97

SmartBug Media

APRIL 24, 2023

You may have the best cybersecurity services in the business, but unless your prospects know you're there, they'll go with the competition. Google will lead them to your SEO-optimized article, “Tips to Keep Your Network Secure in 2023.” We’ve taken the first step toward achieving our goal of lead nurturing.

Content Marketing 52

Content Marketing Planning Word of Mouth Content 52

SmartBug Media

SEPTEMBER 13, 2019

Buyer personas are an integral part of any inbound marketing strategy. But if you don’t clearly define personas in the development process or if you take on too much at once, you may end up with too many personas—making the most critical component of your marketing strategy more of a distraction than a helpful guiding point.

Advertising Agencies 63

Advertising Agencies Buyer Personas Top of Funnel Inbound Marketing 63

DivvyHQ

MARCH 9, 2017

Like most digital mediums, before blogging was deemed an essential content marketing tactic, it was primarily a hobby. In those days, individuals flocked to standalone blog platforms to chronicle their lives or share their tastes in books, music, and films. Benefits to Blogging on Third-Party Platforms.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

Televerde

JANUARY 26, 2021

A one-to-one strategy combined with inbound marketing is the most rewarding. You should begin with inbound marketing to acquire a broad target market, use ABM to select specific customers within that market, and then adjust your products and services to meet their needs. New target market segment.

Account Based Marketing 59

Account Based Marketing ABM Marketing Automation Services Marketing Management 59

SmartBug Media

JUNE 16, 2021

When someone connects with a brand, it's most likely because they have invested themselves in learning about your products/services, which ultimately means they have invested their time. What are six tips to achieve cohesive brand messaging with inbound marketing? Social media is really no different than blogging.

Inbound Marketing 116

Inbound Marketing Tips Brand Identity Branding 116

ClearVoice

FEBRUARY 1, 2021

At one time, “modern marketing” meant that the marketer was measuring and targeting appropriately, but it has gone far beyond that now to also understand consumers’ levels of online engagement. The challenges of remote work for marketers and creatives. 3 tips for adjusting to the “new normal” of remote work.

Work Management 82

Work Management Account Based Marketing Paid Search Agency Advertising Agencies 82

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Blogs to Study.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SmartBug Media

JUNE 14, 2021

As someone who has worked with clients who switched from one platform to the other, I know that the key is weighing your options across the variety of factors that we’ll cover in this blog post. Whether you’re a small-to-medium sized business or a large enterprise, your marketing automation platform can be a significant investment.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98