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Optimize your Email Deliverability: A Look at Heinz Marketing

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. But the weird thing was – our deliverability hasn’t always been bad. Embarrassingly bad. Trial and Error It was slow going at first. Oof – that’s embarrassing.

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Ask our experts: Other than open rates, what should creators focus on to measure success?

ConvertKit

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts.

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ConvertKit’s May 2021 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “ How is your email deliverability? ”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: February 2021. Delivery rate: 99.97%. March 2021.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Personalization in subject lines increased open rates by 23.6%.

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How to Create Interesting Newsletter Content

ClearVoice

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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ConvertKit’s April 2020 Deliverability Report

ConvertKit

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: January 2020. Delivery rate: 99.92%. February 2020.

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Maximizing Your Reach: Integrating Email Marketing into Your Content Distribution Strategy

ClearVoice

percent for open rates, which is generally considered outstanding by industry standards. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. The users can track their open rates, clicks, unsubscribes, etc. Promote content across platforms.