Remove ebooks
Remove Blog Remove CRM Remove Differentiation
article thumbnail

Marketing your business model: the killer differentiator

Velocity Partners

We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. A new business model could awaken the neurotics, skeptics and cynics in every company—the folks who are 100% sure that the new model is flawed and will fail (“CRM in the Cloud? Into new kinds of businesses.

article thumbnail

Email acquisition principles for CRM success

Liveintent

While there’s nothing wrong with a standard offer, like free shipping or 10% off the first order, pairing those types of offers with something like a free eBook, white paper, video, or access to a community will help connect your brand’s story to the prospect or customer in a more meaningful — and lasting — way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Integrated Campaigns | How to Create Online-to-Offline Experiences

Adobe Experience Cloud Blog

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Most nurture campaigns involve a series of emails sharing information to interest potential buyers: eBooks, case studies, webinars, one-pagers, and more. Demand Generation.

article thumbnail

High Growth Study 2024: What Drives Exceptional Growth in an Unpredictable Marketplace?

Hinge Marketing

We’ve noticed that over the past three years, High Growth firms have invested more than their slower growing competitors in digital marketing techniques and digital infrastructure such as CRM, AI, and marketing automation. Educational content such as blog posts, executive guides, white paper and ebooks address this need.

Studies 81
article thumbnail

How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Publishing whitepapers/ebooks?

Planning 111
article thumbnail

Inbound Content Marketing: A Powerful Gravitational Force

Hinge Marketing

Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more. Let’s review a real-world example… this blog post! Is your brand positioning differentiated from your competition?

article thumbnail

How to Measure Your Content’s Effectiveness

ANNUITAS

This isn’t a light lift as it involves making sure that the MAP, CMS, CRM, and analysis tool that your company uses are all configured in such a way that performance can be connected back to contact-level behaviors. Does the under-performing offer speak to the pain points and differentiators your defined target audience cares about?