Act-On

APRIL 26, 2024

So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We Deal with the loss of third-party cookies.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Deliver consistent content by building a calendar dedicated to valuable blog topics. The purpose of content marketing is to create brand awareness and generate quality leads. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

MARCH 20, 2018

The launch date of the “first blog” depends on how you define it, but 1998 marked the first known instance of a blog on a traditional news site. The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

KoMarketing Associates

JUNE 17, 2020

Photos of your company’s events and community service events. Hip photos of your company’s employees focusing on their work or collaborating with peers. Just don’t expect it to be a significant driver of B2B leads… right? For example, nobody is going to remember a link to a lead magnet page like this: [link].

Lead Generation 194

Lead Generation Generation Leads Lead 194

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Optinmonster

NOVEMBER 15, 2022

Are you looking for lead magnet ideas but need help coming up with a few that your audience would want? Lead magnets are the cornerstone to improving your conversion rates. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract. What Is a Lead Magnet?

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. A community is one of the many places your customers are.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Sana Commerce

MAY 14, 2024

Content search In a B2B use case, a typical problem is figuring out where to host content like blogs, FAQ pages or news items. Community building Facilitating easy information access fosters a sense of community among users. Community building Facilitating easy information access fosters a sense of community among users.

Customer Satisfaction 52

Customer Satisfaction Peer-to-peer Keywords Loyalty 52

Optinmonster

FEBRUARY 15, 2024

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. million websites using our lead generation software, the answer is definitely yes. If that definition sounds like peer pressure, you’re not too off-base.

Social Marketing 112

Social Marketing Examples Peer-to-peer Case Studies 112

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Engaged customers are more likely to spread positive word of mouth about your brand through blogs and social media, videos, case studies, speaking engagements and other activities.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Vision Edge Marketing

NOVEMBER 28, 2023

This cohesion leads to increased efficiency and effectiveness in achieving desired outcomes. In a fiercely competitive landscape, the importance of a growth strategy cannot be overstated. It is the blueprint that paves the way to a successful future for any size business. When it comes to strategy, knowledge is power. What happened?

Webinar Metrics 228

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 228

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Over a 4-month period, the Trailblazer Community team, 65+ internal Salesforce stakeholders, and current Salesforce MVPs spent over 1,000 hours reviewing every nomination submitted—to ensure a thorough and inclusive process. Connect with Trailblazers from anywhere Join the conversation on the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Companies looking to engage with the hacker community and showcase their expertise can explore sponsorship opportunities available on DEF CON’s website.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Content Standard

NOVEMBER 2, 2020

The annual event was supposed to bring together leading brands, innovative content creators, and marketing experts for a week of learning and networking in Cleveland, Ohio—like it has for the past nine years. It seems like nothing has gone according to plan in 2020, and Content Marketing World 2020 (CMW) was no exception. ” 2.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Stevens & Tate

MARCH 27, 2023

This way, users won’t be distracted from your call-to-action buttons or lead-generation forms. Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing.

SEO 110

SEO Peer-to-peer Paid Search Agency Lead Scoring 110

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. And community management – well, that just doesn’t have much to do with how most small businesses operate.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Salesforce Marketing Cloud

NOVEMBER 7, 2022

The Salesforce MVP Program was started in 2010 to annually recognize Trailblazer Community experts who go above and beyond to help others succeed in the Salesforce ecosystem. Join the conversation on the Trailblazer Community. All of our Salesforce MVPs are making incredible contributions to the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Salesforce Marketing Cloud

DECEMBER 8, 2022

The Trailblazer Community and the Salesforce Developer forum made it easy to find answers online whenever I got stuck. Join the conversation on the Trailblazer Community. It was never my ambition to become Salesforce-certified. Connect with Trailblazers from anywhere. SIGN UP TODAY. Your past experience can actually work against you.

Lead Scoring 98

Lead Scoring Lead Ranking Peer-to-peer Curation 98

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Salesforce Marketing Cloud

MAY 31, 2023

Both teams must work together but struggle to communicate and often lose respect for one another. Sales may blame marketing for poor lead quality, while marketing blames sales for not following up on marketing-qualified leads from their latest campaign. What is our definition of a lead? You may ask: What are your goals?

Marketing Qualified Leads 98

Marketing Qualified Leads Practices Lead Ranking Sales Qualified Leads 98

Optinmonster

DECEMBER 30, 2023

Your goal in this awareness stage is to create content that generates leads and attracts potential customers. In this article, we will show you how to create effective awareness stage content to explode your lead generation and get your business in front of the customers who want your products, even if they don’t know it yet.

Top of Funnel 75

Top of Funnel Lead Generation Lead Ranking Lead Scoring 75

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. And businesses recognize the power of social media in driving tangible results. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 110

Marketing AI Examples Lead Scoring Lead Ranking 110

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! As a sales rep turned Salesforce Admin turned recruiter turned talent program lead, Maria Alvarez feels the same.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

Salesforce Marketing Cloud

MAY 22, 2023

And you’d be far from alone—developers across the globe are actively developing on Salesforce across companies and industries, and thousands more spend time every week in our developer-focused Trailblazer Community , collaborating and helping each other. What can Salesforce offer me as a developer? How can you figure out what’s right for you?

Peer-to-peer 52

Peer-to-peer API Communities CRM 52

Scoop.it

FEBRUARY 22, 2024

This approach has turned our newsletter into a vibrant community hub, fostering a sense of belonging and sparking innovation. But with so much competition and noise out there, it takes work to stand out. That’s where strategic content marketing comes in. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Salesforce Marketing Cloud

MAY 23, 2022

A McKinsey study also shows that companies that excel at design grow revenue and shareholder return at nearly twice the rate of their industry peers. Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? Here’s how to get started! You got this, Trailblazer.

Design 98

Design Peer-to-peer Deliverability Validation 98

Salesforce Marketing Cloud

FEBRUARY 23, 2022

Once a year, the Trailblazer Community comes together to nominate their Trailblazer heroes to be Salesforce MVPs. Join us in celebration as we recognize these outstanding members of our community for their product expertise and commitment to helping others succeed in the Salesforce ecosystem. Connect with Trailblazers from anywhere.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

SalesIntel

MAY 7, 2024

B2B content marketing involves creating and sharing valuable content, such as industry articles, blog posts, videos, whitepapers, case studies, or social media posts. Articles, blog posts, and other types of content remain accessible online, often ranking in search engines and attracting traffic for months or even years after publication.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Conversica

JUNE 5, 2020

It took only 8 minutes, 46 seconds to rob George Floyd, his family and his community of a life that should be valued no differently than any other. Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. IT’S TIME TO STOP.

Peer-to-peer 90

Peer-to-peer Marketing Management Business Training 90

Salesforce Marketing Cloud

NOVEMBER 8, 2021

She’s deeply committed to helping Trailblazers succeed and has answered hundreds of questions on the Trailblazer Community , helping Trailblazers realize their dreams of getting certified. We’re thrilled to invite our entire community to join us as we officially open nominations for our 2022 Salesforce MVP class. JOIN TODAY.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98