Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Start with keyword research.

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SERP Keywords Eye-Tracking Planning 233

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Let’s start with your website and blog.

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Case Study Case Studies Studies Advertising Agencies 89

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Learn more about email marketing through our blog here. . Learn more about affiliate marketing through our blogs here , and here. In this blog, we are going to take you through all aspects of a successful e-commerce marketing plan.

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Case Studies Case Study Studies Marketing Strategy 104

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

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Case Studies Case Study Top of Funnel Studies 55

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Case Studies Case Study Studies Top of Funnel 134

Webbiquity

FEBRUARY 25, 2016

Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. His blog’s search engine ranking improves by 15%. This is the power of a simple Case Study. The Power of a Case Study.

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Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

MAY 16, 2019

No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs.

Practices 208

Practices Effectiveness Case Studies Case Study 208

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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Case Studies Case Study Studies Video Marketing 65

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 136

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 136

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. I’d like to share some tips on how you can develop a great event case study.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Webbiquity

JANUARY 18, 2024

Image credit: Torsten Dettlaff on Pexels With this in mind, here are eight helpful tips to guide your strategy toward not only delivering your messages to the right people, but also resonating with them. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies.

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Case Studies Case Study Studies SEO 73

Content4Demand

MARCH 14, 2019

We started with the basics, including a new company overview deck, an internal content library with links and tips on how to use each asset, and carefully crafted sales enablement tools. Blogging and social media rounded out the strategy. Rocking a “Big Rock” E-Book. Serenading Top Prospects. You can access the full presentation here.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

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Paid Search Agency Content Marketing Companies Case Study 315

Engagio

JUNE 14, 2019

Aaron and Jason just released a revised and updated version of their book, which contains a lot of new ideas and all new case studies. So, we decided to chat about one of those case studies – how inbound has changed in the last 10 years. – Okay. One of them is from my friend Jon Miller founder, CEO of Engagio.

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Case Study Case Studies Inbound Marketing Studies 48

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Online Marketing Institute

AUGUST 17, 2018

The celebrity who runs a blog “We Wore What” and is known as “weworewhat” on Instagram joined hands with Fiji Water to spread the role of water in human health. Now let’s check out the companies that are using the power of influencer marketing to create more authentic voices around their brand. Fiji Water Water is essential for life.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

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Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? A Billion New Consumers in Emerging Countries Will Tip the CPG Market Balance.

Marketing AI 542

Marketing AI Stats Planning Case Studies 542

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. Attendees walk away with practical tips and techniques they can incorporate right away. Other noteworthy sessions throughout the three-day event include: Feb.

Case Study 54

Case Study Case Studies Studies Work Management 54

Webbiquity

SEPTEMBER 8, 2020

Even their blog is in tune with their story. Their product comparisons are very useful, but they also have a Sleep Studies section in which they answer all sorts of interesting sleep-related questions, from the best time to take a shower to how your alarm affects your sleep. Let’s take the example of Old Spice. Show off your proof.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Marketing Insider Group

MARCH 18, 2021

In this blog, we discuss six tips for establishing a social media strategy built for success. Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. What you need is a strategy that actually works. Determine a Target Audience.

Social Media 351

Social Media Work Management Webinar Metrics Social Marketing 351

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Moz

FEBRUARY 10, 2020

We worked closely with our writing team to update how we lay out content on our blog. The first blog post that we tried this out on was our “ What is an HRIS ” article. Blog/HR glossary - We found that it was easier for us to gain featured snippets from our blog or our glossary pages. Measure, test, and repeat.

Case Study 67

Case Study Case Studies Features Studies 67

Scoop.it

JULY 5, 2022

Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. She has thus created a super-helpful blog post that tells her audience how to make one and provides a handy checklist. When it comes to blog post writing, this means summarizing the key information first. Know Your Audience.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

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Newsletter Planning Paid Search Agency Work Management 134

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Use these additional tips to find the best ones for you: Don’t use too many of them.

Social Media 158

Social Media SEO Cost Per Click Media 158

BOP Design

AUGUST 11, 2022

Studies show that the integration of web chat into a website increases conversions by up to 45%. Other studies show a majority of today’s website base prefers to use a chat feature, rather than email or phone inquiries. If you are looking to successfully engage with your audience through a chatbot, we have 5 tips for you.

Conversion 137

Conversion Effectiveness Tips Planning 137

Contently

MAY 4, 2023

But since that’s your job, dear content person, we’ve crafted some tips to help you succeed at getting great content from SMEs. Or publish part of the cleaned-up transcript of their presentation as a blog post with their byline (if they say it’s okay). Can you capture their ideas and turn them into content quickly?

SME 190

SME Work Management Tips Content 190

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Instead, you can offer to post guest blogs on relevant sites, or you can ask partners or influencers to link to you.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190