Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Case Studies Case Study Studies Top of Funnel 134

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Learn more about email marketing through our blog here. . Learn more about affiliate marketing through our blogs here , and here. In this blog, we are going to take you through all aspects of a successful e-commerce marketing plan. Golf Avenue .

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Case Studies Case Study Studies Marketing Strategy 104

Optinmonster

FEBRUARY 21, 2020

Adam Enfroy writes about how to scale your blog like a startup to 250,000 monthly readers at www.adamenfroy.com. He launched his blog in 2019 and started generating over $35,000/month in revenue within 9 months. He wants to teach new bloggers how to start a blog and do the same. in my blog’s very first year.

Case Study 84

Case Study Case Studies Studies Opt-out 84

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

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Case Studies Case Study Top of Funnel Studies 55

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

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Case Study Case Studies Lead Scoring Lead Ranking 117

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

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Case Study Case Studies Studies Enterprise Management 54

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Read this interactive quiz case study to see how Outgrow interactive content helped them achieve their objectives.

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Case Study Case Studies Outgrow Studies 45

Moz

MAY 17, 2020

In this blog post I will show you my framework to do SEO sprints. Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 306

Planning Conversion Top of Funnel Custom Publishing 306

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

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Newsletter Planning Paid Search Agency Work Management 134

Content4Demand

FEBRUARY 7, 2020

“I’m taking a departure from delivering an inspirational keynote to provide a course that teaches the essential skills needed for high-performance marketing. The course is titled: “The Demand Generation Master Class,” and I will teach key frameworks and demand generation principles that every B2B digital marketer needs in their tool chest.

Case Study 54

Case Study Case Studies Studies Work Management 54

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

ClearVoice

OCTOBER 12, 2018

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. Courses and training to up your content strategy, marketing and media skills. Columbia Journalism School.

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Course Training Content Marketing Budget Programs 86

Act-On

FEBRUARY 16, 2024

Of course, this is a quick summary of the process. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

Content Standard

JUNE 12, 2017

Healthcare’s case studies are needlessly dry. Our industry has some of the most dramatic, most touching, and most riveting stories in the world, but somehow our case studies generally manage to be sufficient at best. This is why case studies are structured the way they are. Why Stories Matter.

Case Study 56

Case Study Case Studies Studies Work Management 56

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. A new study found that a majority of business executives agree that SEO does impact brand perception. SEO, of course, plays an essential role in many aspects. Countering these negatives isn’t easy.

Marketing Management 319

Marketing Management Content Marketing Planning Content 319

Contently

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. In these cases, it’s critical to get the details right.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Marketing Insider Group

AUGUST 26, 2020

Converting browsers to buyers, of course. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category. Customer experience blog ideas.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Once audiences are built, you can track their conversations over the course of time or in many cases, in real-time. In this case, you would do a coverage analysis which is like the conversation analysis mentioned above.

Buyer's Journey 335

Buyer's Journey PR Content Analysis 335

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Shameless cross-promotion: Our new course We’re offering our first course !

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Conversica

MAY 31, 2021

Use Cases for Conversational AI Across Industries. Of course, Conversational AI isn’t just used to attract and acquire new customers. Let’s drill down into some use cases. Explore our Customer Stories and Case Studies to see how Conversica AI Assistants help businesses attract, acquire, and grow revenue at scale.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Hubspot

JUNE 9, 2020

According to a study by Research & Markets , the online education sector is set to grow from $187.877 billion in 2019 to $319.167 billion by 2025. While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. Why Webinars Are The Best Channel for Selling Your Online Course.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. Is that still the case? The best news from the study is that 85% of tech company employees say their companies have responded somewhat or very well to our situation.

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

JANUARY 12, 2021

Customers appreciate, and in some cases, have a high demand for content personalization. In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! One study broke down the types of frustration they feel and what companies do to trigger it.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

Marketing Insider Group

NOVEMBER 3, 2020

For example, Ahrefs, which offers a suite of SEO tools for website owners and marketers, offers a 5-hour video course on using the tools to do keyword research, competitor analysis, link building, and SEO audits. The information included in this free course is on par with content in premium SEO courses costing thousands of dollars.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. There were, of course, days when she cried.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

DivvyHQ

DECEMBER 19, 2022

Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime prospect lists. But while these methods are successful at capturing email addresses, they often fail to truly stimulate interest in potential buyers.

Lead Generation 87

Lead Generation Course Top of Funnel Planning 87

Scoop.it

JULY 5, 2022

Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. She has thus created a super-helpful blog post that tells her audience how to make one and provides a handy checklist. Of course, you can write in your unique voice and even include puns and make the most of your wit.

Rules 103

Rules Top of Funnel Content Marketing Tips 103

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

DECEMBER 26, 2018

In either case, 2018 was nothing if not an exciting time to be involved in content marketing. Of course, whether or not we learn is up to us. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. We’re not offended.), We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Contently

JUNE 16, 2022

The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. For starters, promoting misinformation and disinformation in a marketing campaign can range from losing credibility to, in extreme cases, financial and potentially legal liability. Think before you link.

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Paid Search Agency Ethics Case Studies Guidelines 183