Pam Didner

OCTOBER 15, 2022

How can we ensure things run as smoothly as possible at our gatherings? Although you have one event marketing manager accountable for the whole event, the critical event elements are parceled out in different segments to different owners. There is still a team at registration to help out if needed, but attendees do most of the work.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Strategic-IC

NOVEMBER 17, 2021

So, our ABM strategy is micro-focused on those value stories that are differentiated and that allows the buyer to really self-discover what's really important to them.” - Debra Yorkman, VP of Marketing at SDI. Because you can’t succeed in anything as an organization if none of your teams are on the same page. Get Sales onboard.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Sales Engine

MARCH 31, 2016

In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. By blasting an entire email list with an offer, we’re interrupting someone with untimely messages.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

ClearVoice

MARCH 10, 2020

Their products are versatile so they can serve a large consumer base across multiple industries that have a wide range of needs. Traditional methods such as billboards and television ads are sometimes a much more effective strategy for selling their products. If you have a large customer base, segment your lists and send out surveys.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Unbounce

OCTOBER 24, 2019

You’ve got a great new product—khaki pants for dogs—and you’re ready to unleash it on the market. The product page on your website. Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Or, at least, it oughta be.

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Now, shoppers on our website are represented as avatars in a mock-up of a store. Previously, a customer had to engage with the chat agent and ask for help. Should but.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

Adobe Experience Cloud Blog

JUNE 26, 2014

Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. You marketed to as many people as possible, regardless of their fit for your product or service. But the simple truth? Relevance is the New Game in Town.

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

ERDM

JANUARY 22, 2019

In the words of Scott Emmons, former Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. Now, shoppers on our website are represented as avatars in a mock-up of a store. Previously, a customer had to engage with the chat agent and ask for help. Should but.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

DECEMBER 21, 2012

Would you like to try our ‘It’s a Wonderful Life’ Peppermint Latte Mocha?" By “remembering” their behavior, preferences, and information, your marketing team doesn’t have to convince people to jump through the same hoops over and over. Before marketers began segmentation and targeting , email was a numbers game.

Top of Funnel 28

Top of Funnel Personalization Sales Qualified Leads Funnel Advertising 28

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Image Source. See ya next year!*.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. We are a virtual business team! Read on to get their insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 16, 2016

So account based marketing, it’s essential, and it is part of your process because some of the accounts that sales teams may choose may not align well with the company’s ultimate growth strategy and vice versa. And so we need to be really clear on who’s an ideal customer, why they are, what are the attributes?

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Martech Advisor

FEBRUARY 28, 2020

Sara Richter, CMO, Emarsys said, " Our partnership will offer customers more consistent, personalized journeys across all of consumers' touchpoints from one single channel-agonistic platform, empowering PUMA's marketing team to deliver the highly personal experience that customers deserve.". Just walk out shopping at Amazon Go Grocery.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Sharpspring

JANUARY 30, 2020

You’re understandably focused on operations, keeping everything running smoothly and ensuring your team has everything they need to succeed. By implementing lead scoring , you and your team will have a clear picture of what each lead needs in order to become a loyal customer.

Small Business Marketing 77

Small Business Marketing Marketing Automation Services Marketing Automation Tactics 77

Strategic-IC

SEPTEMBER 27, 2018

Members of our Strategic team once again attended HubSpot’s INBOUND conference earlier this month in Boston. Over four days, our team attended inspiring keynotes from experts including Deepak Chopra, Shonda Rhimes, and HubSpot co-founders Brian Halligan and Dharmesh Shah.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

Single Grain

MAY 12, 2020

Product Review. What you need to realize is that not all video content has to be an Oscar-worthy production. This authentic approach gives your video content a relatable, human quality, instead of a super-slick, corporate production. Viewers will put faces to the names of your team, including C-suite members. Testimonial.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Envy

AUGUST 31, 2017

Hubspot defines it as any method such as “trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising” that “pushes your message out far and wide hoping that it resonates with that needle in the haystack.”. Read more about it on our blog. What is inbound marketing?

B2B Marketing 107

B2B Marketing Marketing Budget Inbound Marketing Top of Funnel 107

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). Please Support Our Sponsors. Transcription services from our friends at Speechpad.com. Listen Now. Eric : We do.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Single Grain

NOVEMBER 16, 2023

Software as a service products often involve complex technologies and solutions. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Lead Generation : Content marketing serves as a powerful tool for lead generation.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

SnapApp

JANUARY 11, 2018

The quicker the sale, the more profitable the product. This is the death of one-size-fits-all email blasts. Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media. Out with personas, generic email blasts, and assumptions.

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Hinge Marketing

APRIL 17, 2019

There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. Our most recent High Growth Study shows that 84% of professional services firms see marketing automation as a part of their strategy. That growth is clearly impacting professional services.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. It’s about changing the face of marketing, moving from assumption-based, batch-and-blast approaches to meaningful, personalized customer experiences. Product recommendations. Personalization encompasses much more. Shutterfly.

Work Management 123

Work Management Personalization Marketing Management Marketing AI 123

Referral Rock

NOVEMBER 7, 2019

Customer satisfaction is always the primary goal when a business delivers its products and services to its customers but there are many other customer-centric factors used to get them from satisfied to becoming an advocate that refers their friends. Which leads us to our next point, customer service and support.

Word of Mouth 55

Word of Mouth Ideal Customer Profiles Paid Content Examples 55

Referral Rock

NOVEMBER 7, 2019

Customer satisfaction is always the primary goal when a business delivers its products and services to its customers but there are many other customer-centric factors used to get them from satisfied to becoming an advocate that refers their friends. Which leads us to our next point, customer service and support.

Word of Mouth 40

Word of Mouth Ideal Customer Profiles Paid Content Examples 40

seo.co

DECEMBER 8, 2020

Even people who need your products or services can’t buy from you because they’ll never know about you. Do you have services or products unique to your industry? This might go without saying since it applies to all products and services in all industries, but consumers are always after things that are bigger, better, and faster.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

FEBRUARY 11, 2013

11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are. 57) Don't segment your list. Segmentation doesn't really matter. Did we scare you with our warnings of premature and over-personalization?

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28