Survey: Marketers Still Struggle with Barriers to Marketing Automation

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. There are still barriers that marketers face and need to overcome in order to see success.

The Barriers to Great Personalization

Martech Advisor

In the struggle, brands are running headlong into a common set of barriers. However, according to one survey, which is an ongoing tool used to assess the maturity of Merkle clients, found that 75 percent of US organizations are still in the developing stages of their identity maturity.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. Still, preparing the slides gave me a chance to scan the surveys in my archives, which was entertaining in its own little way. Many surveys ask similar questions, which gave me some choices during my preparation. I’ve chosen one of the most popular questions: what are the barriers to marketing technology adoption? Of course, each survey uses different terms.

Survey: Marketers Still Struggling with Automation and Content Personalization

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic.

Survey 212

Breaking Down the Barriers to Scaling Personalization in Advertising


According to an Adobe survey , marketers rank time to create content as the top barrier to personalizing content: . Having gaps here makes your program less efficient, leaving numerous barriers to scaling personalization.

Changing perspectives in a world without barriers


We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. So, as Vision Mobile mentions in the picture below: We see that competition barriers or industries are cannibalized because of the new relationship consumers have with technology. The post Changing perspectives in a world without barriers appeared first on Biznology.

Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Adobe recently published the “State of Creative and Marketing Collaboration Survey,” and statistics showed that 59 percent of marketers agree that they find it difficult to personalize content at scale. To determine this, PwC surveyed 15,000 people from 12 countries to measure customer attitudes toward the brands and the buying process.

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

Survey 181

25 Post Event Survey Questions to Ask


With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask.

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

That being said, they still face barriers when it comes to achieving this primary goal. Sizmek recently conducted the “Marketers Survey Results 2018: An Insider’s Look at Data, Walled Gardens, and Collaboration” survey and found that 84 percent of marketers are prioritizing “being data self-sufficient/working toward becoming data self-sufficient” within the next 12 months.

Survey 184

Survey: Marketers Still Struggle with Marketing Automation Challenges

KoMarketing Associates

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. Ascend2 recently conducted the “Optimizing Marketing Automation” survey to determine how marketers are faring in terms of marketing automation. However, there are still barriers that marketers face and need to overcome in order to see success.

Survey 182

Survey: Most Marketers Planning to Use Customer Journey Maps in the Future

KoMarketing Associates

Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

Survey 190

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. This data, all from the same survey, found that high performing marketing departments were twice as likely to be responsible for technical activities related to customer data: operations, governance, security, and schemas. Leaders, having started to knit together their systems, are likely to run into organizational barriers next. I also have several surveys that asked about CDP deployment. 990 survey responses.

Survey 132

Tips For Surveying Parents and Getting Quality Feedback


As a K12 communicator, you’re doing everything you can to break down the barriers between parents and the institution you represent. Enter one of the oldest marketing tactics in the book: customer surveys. It’s essential that you frame your survey in such a way to eliminate any bias.

4 Actions For Pharma to Remove Damaging Barriers with Customers


Aligning with customer expectations and removing barriers By prioritizing product development over CX strategies, life science companies are focusing on their internal needs. As a result, they invariably create barriers with their customers because they are prioritizing their own needs regarding manufacturing, distribution, sales quotas, etc.

Survey: Customers and Marketers Disagree on the Success Rate of Personalized CX

KoMarketing Associates

RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Previous research has suggested that there are still many barriers keeping marketers from customizing the buyer experience. Adobe published the “State of Creative and Marketing Collaboration Survey,” and data showed that 59 percent of marketers agree that they find it challenging to personalize content at scale.

Survey: Increasing Leads Remains a Top Priority for Marketers’ Overall Strategies

KoMarketing Associates

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy.

Survey 183

Survey: Improving Email Engagement Is Top Marketing Priority

KoMarketing Associates

Ascend2 recently published results from their “Email Marketing Engagement” survey, which explored how marketers are using email to achieve key objectives. One-third considered their efforts “best-in-class” Lead quality (45 percent) was considered to be the top barrier to email marketing success. In a previous survey conducted by Ascend2, statistics indicated that marketers have been struggling with engagement rate, meaning it is not a new problem.

Survey 131

Your Thoughts on Content Marketing: Survey Results

BOP Design

These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. Main Barriers to Content Marketing: Time, Knowledge, Resources. While more than half of survey respondents are doing B2B content marketing , we wanted to discover what barriers those not doing content marketing (or not doing it regularly) were facing. In our survey, we asked what B2B firms were looking to get out of their content marketing strategy.

Survey: 69 Percent of Businesses Spend Time and Money on Email Marketing

KoMarketing Associates

The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. Ascend2 conducted a survey titled “Email Marketing Engagement” and discovered that for most marketers (55 percent), their top goal is to improve email engagement. Lead quality (45 percent) was considered to be the main barrier to email marketing success.

Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Most companies are not taking advantage of advanced email marketing features, or even basic segmentation strategies, as the survey points out. According to the research, only 31% of companies surveyed regularly test their email marketing campaigns.

Survey 125

Content Marketing Seen As Important But Brands Slow To Act [Survey]

Marketing Insider Group

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds. The report covers the importance of content marketing, the maturity of content marketing strategy, the main objectives and barriers of content marketing and also the tactics used the most.

Survey 204

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution. However, there are still several barriers to achieving this, including applying attribution technology (43 percent), consolidating data sources (39 percent) and analyzing campaigns by channel (38 percent).

Innovation in Marketing: A 2014 Survey Report


So, we decided to find out how marketers perceive innovation in marketing both outside and inside their own organizations by surveying the audience of the London Roadshow. From the survey results, we distilled five key takeaways (we elaborate more about them in the ebook): 1. C ulture is a key barrier to innovation: The urge to innovate is being constrained. To find out more about the survey results, download the full report here.

Survey 105

Email preference center tips: How to keep every subscriber happy


Your preference center shouldn’t feel like a survey. That extra click is a barrier you want to remove. As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person.

Email 82

Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives

KoMarketing Associates

The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. The “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo found that for the majority of marketers (43 percent of respondents), an inadequate marketing budget is the most significant barrier to digital marketing success.

Budget 120

B2B Marketers Learn to Break Through Barriers at BMA Unleash 2011

MLT Creative

surveyed dozens of high-level corporate marketers and agency management. ” The immediate responses centered around a common theme: B2B marketers want to be as effective, productive and creative as they can, and need to find ways to break through the barriers that prevent them from doing their best work. Further enhancing the “unleash” theme was guest Trevor Bayne of Roush-Fenway Racing , who overcame a huge barrier himself recently.

6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

According to a survey by Radix Communications , “68% of B2B marketers are not proud of their own content.”. The survey had just 105 responses, which isn’t a lot, but as I went through the report, the results matched my own views based on 20 years of experience in this line of work.

Survey 110

Why Time Is the Real Barrier to Marketing Technology Adoption and What To Do About It

Customer Experience Matrix

Surveys often show that budget, strategy, or technology are the barriers. My theory on the difference is that people pressed for time don’t answer surveys.) What about the other path I mentioned around the time barrier, showing that the new idea takes so little time that it doesn’t require giving up any current priorities? I was out of the office all week, splitting my time between two conferences: Sailthru LIFT and Marketing Profs B2B Forum.

39% of Marketers Say They Still Need to Improve on Marketing Attribution

KoMarketing Associates

DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Content Marketing with Surveys and Polls: Using Interactive Content for Lead Generation


There either needs to be an equal exchange of value to match the value of a prospect’s contact information, or the lead submission process needs to pose as little of a barrier to your content as possible. One simple solution marketers may overlook, however, is incorporating interactive content like polls or surveys into their content marketing efforts to generate more leads. How can marketers effectively leverage content marketing for lead generation?

Report: 50% of Marketers to See their Martech Budgets Increase within 12 Months

KoMarketing Associates

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report. Martech Barriers to Success. This is not the first time that a lack of understanding technology has been cited as a barrier to martech success.

Budget 185

The Marketing Leaders Have Spoken: New Research From Heinz Marketing and PathFactory


Our recent survey with Heinz Marketing unpacks this question. The survey reveals key trends and opportunities for marketers to improve the buying experience. To enable buyers, all content experiences must be as relevant, barrier-free, and on-demand as they are in their B2C experiences. To dive deeper into survey results and insights, read the full report: Inside The Head Of A Marketing Leader: The Buyer’s Journey.

Innovation Marketing is All About Coloring Outside the Lines

Heinz Marketing

Take advantage of more surveys. I don’t mean the surveys that are 15 questions long and take you through a website page by page. I mean email surveys. And the great thing about this quiz is that it’s ungated so participation has zero barrier to entry besides maybe taking some time from your prospect’s day. By Rebecca Smith , Senior Marketing Consultant at Heinz Marketing.

Boost Audience Engagement With These 21 Types of Interactive Content


It ensures two-way communication, thus removing the barriers that arise due to the absence of physical contact. Surveys. Surveys also allow you to collect objective feedback and preferences from your customers. Create Forms and Survey.

44% of Marketers Finding It Difficult to Attribute Revenue to Social Media

KoMarketing Associates

DemandLab recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that out of all of the top digital channels, social media marketing (44%) remains the most difficult to analyze in terms of attributing marketing results to sales revenue.