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4 strategies to help marketing teams improve workflow and collaboration

Martech

There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Track results and optimize. Here are four tactics to help your team adapt.

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20 Examples of Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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How SEO Can Drive Your Marketing Initiatives

Adobe Experience Cloud Blog

Today’s modern marketing department encompasses a variety of roles that blend expertise in both traditional and digital mediums. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs.

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Business Development for Small Businesses: Maximizing Growth Through Strategic Partnerships

SalesGrape

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. Whether it’s entering new markets, diversifying product offerings, or enhancing customer acquisition, these companies provide targeted solutions.

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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses. Forever Free Plan: Another major plus for the beginner Email Marketer.