vendor 
NetLine
JUNE 22, 2023
Sales reps can spend more time on the buyers and accounts that matter The difficulty in identifying the real people within the account is a particular barrier for the handover. A majority of B2B buyers say that a vendor’s content had a significant impact in ultimately choosing that vendor.
Sprout Social
FEBRUARY 27, 2023
Cummings, the CMO of Reading with RIK, thinks it’s important to educate both children and families with their product and their social media presence reflects that. It’s a great opportunity to highlight other women in your network, whether they’re vendors, customers or partners.
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ANNUITAS
MARCH 11, 2014
Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. 13% of CMOs said their relationship with the CIO is “at the right level”. 41% of CMOs say they need more collaboration with the CIO. And what are the top barriers to marketing technology success?
Aberdeen
JUNE 20, 2018
The positioning map below reflects our analysis (June, 2018) of the messaging found on websites of BI vendors. As you can plainly see, the bulk of vendors are clumped around the “Insights” axis. To illustrate, in 2014 seven vendors claimed “better decisions” as their position. Problems with Ries and Trout.
Hubspot
JUNE 5, 2013
Not too long ago, HBR published a post outlining the challenge the ''Digital CMO,'' or what we call the ''Inbound CMO,'' faces. Today''s CMO needs to convince not just him or herself, but also the rest of their C-suite, if they hope to transform their organization into a modern-day, inbound organization.
Content Standard
OCTOBER 23, 2017
If spending doesn’t align with these goals, you’re creating extra barriers to meeting expectations, and there is greater risk that your tech acquisitions, and your marketing strategy overall, are underperforming. Work with IT leaders and solution vendors to build a plan for anticipating and estimating these costs.
Customer Experience Matrix
MAY 26, 2023
The supply of new products has grown as software-as-a-service, cloud platforms, low-code development tools, and other technical changes reduce development cost to something almost anyone with a business idea can afford, and widely available funding reduces barriers still further.
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